The Engage For Good Podcast with Alli Murphy

Brooks, REI Team Up to Support National Parks with Limited Edition Shoes

Listen Later

Today on Cause Talk Radio, Megan and Joe talk to Ed Riegert, retail marketing manager for Brooks, and Kristin Finton, footwear merchandising manager for REI, about the National Parks Collection, an exclusive line of shoes and tees being sold at REI that celebrates five iconic national parks and benefits the National Park Foundation.

On the show, Megan, Ed, Kristin, and Joe discuss:

  • How the National Park Collection got started by Brooks.
  • Other cause programs REI and Brooks have worked on.
  • How the program works. How many shoes are involved? How many parks? How much money is being raised?
  • Why Brooks decided to create a custom line of shoes for the National Park Foundation.
  • Is branded footwear the future of footwear marketing.
  • Why REI got involved as the exclusive sales partner in the program.
  • The response so far from consumers and employees.
  • How the collection highlights Brooks' commitment to trail shoes.
  • The business benefits of the campaign.
  • Is there a special place for the collection in REI stores?

    • Links & Notes

    • The National Park Collection at REI
      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Engage For Good Podcast with Alli MurphyBy TruStory FM
      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      21 ratings

      More shows like The Engage For Good Podcast with Alli Murphy

      View all
      Taking Control: The ADHD Podcast by TruStory FM

      Taking Control: The ADHD Podcast

      447 Listeners

      Ask Cadence: The Project Management Podcast by TruStory FM

      Ask Cadence: The Project Management Podcast

      3 Listeners

      Lifehacks with Shelly Boucher by TruStory FM

      Lifehacks with Shelly Boucher

      28 Listeners

      Acoustic Conversations by TruStory FM

      Acoustic Conversations

      11 Listeners

      Navigating Change: The Podcast from Teibel Education by TruStory FM

      Navigating Change: The Podcast from Teibel Education

      8 Listeners

      The Next Reel Film Podcast by TruStory FM

      The Next Reel Film Podcast

      87 Listeners

      The Naked Marketers by TruStory FM

      The Naked Marketers

      6 Listeners