Tim, a Navy SEAL (Ret.) and CEO of Bonefrog Coffee understands that servicemembers put their lives on the line every day in order to ensure our safety as Americans. Tim wanted others who served alongside him to have opportunities for self-expression beyond what is typically perceived by civilians. Hence, he created this company with an intentionally bold flavor profile that symbolizes strength through adversity - just like those brave souls fighting today!
“I served 25 years in the Navy SEALs and I felt like I had to do something to give back to the community that had given me so much.” - Tim Cruickshank
With this understanding, Bonefrog Coffee was founded on the core concept of sharing the stories of courage, selflessness, and sacrifice on the battlefield.
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