Pivoting in your career or in business its SO SO hard to recognize let alone knowing HOW TO pivot in another direction. That's why I asked Krittika Khandelwal, founder of Soothi and co-host of the Modern Indian Podcast, to share her journey of pivoting MULTIPLE times throughout her career. Krittika jumped from a corporate career to starting her own business to then pivoting AGAIN when her first company started to struggle. Instead of giving up and going back to corporate life, she found a way to keep pushing forward. Tune in to hear how she realigned her focus and direction to build Soothi into the brand it is today.

Connect with BGW!

Blog Post: http://www.browngirlworks.com/episodes/soothi/

Brown Girl Works on Instagram: https://instagram.com/browngirlworks

WHAT YOU WILL LEARN:

-Why office politics in corporate America drove Krittika to reconsider her career path

-How she went about creating her first company with social commerce in mind

-The struggles and pitfalls she experienced during her journey

-When she realized that it was time to move on and pivot to something else

-How she switched gears and build the brand Soothi is today

-What a day in the life looks like for Krittika

-Some of Krittika’s hacks to increase productivity and maximize how she manages her day as an entrepreneur

LINKS MENTIONED:

Soothi: https://soothi.com/

The Modern Indian Podcast: https://itunes.apple.com/us/podcast/the-modern-indian/id1434231536?mt=2

A Touch of Modern – men’s fashion website: https://www.touchofmodern.com/

Trello – project management tool/visual way to plan your business: https://trello.com/

Simple Notes – note taking app that syncs across all devices: https://simplenote.com/

Zoho CRM System -organizing customer data and sales https://www.zoho.com/crm/

Listen up brown girl bosses who are looking to grow their personal brand or business on Instagram. Iqra Azhar, digital marketing expert and founder of Slay Collective, a marketing agency for the Muslim female entrepreneur is on the show this week DROPPING GEMS left and right!

WHAT YOU WILL LEARN:

-how the micro-influencer is where it’s at and how you can make money even if you don’t have 100k+ followers

-hashtags: what is the best way to use them

-how to grow an influence and can anyone do it?

-what it takes to build a loyal following and how important it is to be genuine

-content creation and how much time should you spend on curating “the perfect feed”

-some of the “mistakes” influencers are making and should move away from

-how much time should you spend engaging with others on social media

For more detailed blog post, check out http://www.browngirlworks.com/episodes/slay

CONNECT WITH IQRA

Slay Collective Website: https://www.slaycollective.com

Slay Collective Instagram: https://www.instagram.com/slayycollective/

Iqra’s Personal Instagram for some more realness: https://www.instagram.com/iqramehrin/

Brown Girl Works Instagram: https://www.instagram.com/browngirlworks/

LINKS MENTIONED

-Fohr U: Continuing Influencer Education https://www.fohr.co/freshman-class

This week's episode is for the modern brown girl mama. As working professionals who are also mothers, nothing prepares us for how CRAZY our worlds become the second we bring a child into this world. As a mother to an almost-2 year old, I STRUGGLE with managing work, motherhood, personal life and self-care. I sometimes am barely hanging by a thread and self-care is almost nonexistent. But I'm working on it and love hearing how other working moms manage their life for ideas that I can steal and implement into my own life. So that's why I asked Dr. Rabia "Bea" Malik to come onto the show and share how she manages her multiple hats as a practicing physician, mother and food blogger. After seeing how awesome she was at juggling everything, I wanted to know how she manages everything. SECRET REVEALED: It's not without help! Not everything is what it seems on social media. We'll chat about our experiences going back to work post-baby., we how manage mom guilt and our tips and tricks that helps our days go a little more smoothly.

CONNECT WITH RABIA: https://instagram.com/drcardamom

CONNECT WITH BGW: http://instagram.com/browngirlworks

RABIA'S RECIPES: http://www.drcardamom.com/

This episode is perfect inspiration for my fellow desi girls who has a business idea but let’s their fears and introverted side get in the way and prevents them from moving ahead with their ideas. Madhu Challa of Pretty Pokets, a diaper bag company shares how she went from being a successful engineer to an “accidental entrepreneur”. She’ll share how she overcame her own shyness, the personal fears of putting herself out there and her four-year journey from business idea to successful launch on Amazon. We’ll talk about the tactical steps of starting her company, some of the downsides of being a solo-preneur, and why it’s important to find your tribe of supportive women.

DETAILED BLOG POST:

http://www.browngirlworks.com/episodes/prettypokets

TAG ME ON INSTAGRAM WHEN LISTENING:

http://www.instagram.com/browngirlworks

Dear Brown Girl Bawse: what’s the point of hustling so hard in your career if you’re not managing your money right?! Trina Patel of Cash Bar Co. drops some much needed knowledge to managing money as a full-time employee or entrepreneur. For more info on the episode, check out the blog post: http://www.browngirlworks.com/episodes/cashbar/

She’ll dumb things down including:

-taking the shame out of debt

-taking advantage of all employee benefits

-how to get started with investing

-saving for retirement

-money tips for the self-employed entrepreneur and so much more!

LINKS MENTIONED IN THE EPISODE: Visit: http://www.browngirlworks.com/episodes/cashbar/

Don’t forget to tag @BrownGirlWorks on Instagram when listening to the show. And as always, please subscribe and review! Drop me a note if you want to say hi: [email protected].

Are you feeling stuck in your corporate career and are wishing you could make a transition to entrepreneurship? If going the traditional job route is not satisfying your inner bawse girl, then this episode is for you.

For Episode 02, I chat with Akansha Agarwal, wellness consultant and founder of Citrus and Gold, a digital marketing consultant for wellness entrepreneurs. Check out the blog post for more details: http://www.browngirlworks.com/episodes/citrus

LINKS MENTIONED

BGW Instagram: http://instagram.com/browngirlworks

Akansha’s Instagram: http://instagram.com/citrusandgold

Akansha’s Website: https://www.citrusandgold.com/

Melanie Chandra’s Instagram: http://instagram.com/melaniechandra

Diaspora Co (sustainable spices company): http://www.disaporaco.com/ and http://instagram.com/diasporaco

Welcome to the first ever episode of Brown Girl Works! This is just a quick intro to BGW, who I am and what to expect. For more info, check out the blog post I created at http://www.browngirlworks.com/episodes/ep-01-why-we-need-to-give-successful-south-asian-women-this-platform/. Don’t forget to hit subscribe to get updates on new episodes as they release each month. And please tell your friends! If you can share BGW with at least one brown gal, I’ll love you forever!

Also, don’t forget to follow me on Instagram @browngirlworks and join my newsletter for news on new episodes before they drop at http://www.browngirlworks.com.