Rupert Maconick sits down with Bruce Bildsten to chat about some of his iconic sponsored entertainment projects and Best Buy's purpose-driven initiatives. 

Bruce Bildsten is currently the Executive Creative Director of Best Buy. Previously, he has worked for BMW, PBS, United Airlines, and Cadillac building their creative departments.

Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.