Rupert sits down with Tia Castagno, Global President of Innovation at Dentsu, to discuss the future of advertising, why brands need to move beyond interruption, and how innovation can make marketing more human. They explore brand purpose, culture, AI, and the shift toward experiences that integrate naturally into people’s lives.

Tia is a global innovation and transformation leader with extensive experience across media, advertising, technology, and emerging business models. Her career has spanned leading global agency networks and brands including IKEA, Burberry, Visit Britain, BBC, Adobe, Twitch, Amazon, and The Trade Desk, with a focus on building new capabilities, shaping how brands engage with people, and turning emerging technologies into practical opportunities. 

Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

Rupert sits down with Aishwarya Nambiar, Former Head of Global Marketing for Etihad Airways, to discuss brand transformation at global scale, the balance between brand and performance marketing, and why purpose must show up in behavior rather than messaging. They explore the complexity of marketing across more than 60 countries, the expectations of the UAE consumer landscape, and why relevance, timing, and experience matter more than ever in a world where audiences are avoiding interruption.

Aishwarya Nambiar is a senior brand and marketing leader with more than 15 years of experience across brand strategy, customer engagement, loyalty, partnerships, CRM, and integrated marketing. She spent 14 years at Etihad Airways, where she worked across multiple brand and marketing roles and most recently led global marketing across more than 60 countries. Her work has focused on building long-term brand equity, driving commercial growth, shaping customer experience, and translating brand purpose into clear, consistent experiences across markets, cultures, and touchpoints.

Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

Rupert sits down with Robert Lambrechts, Chief Strategy Officer at Pereira O’Dell, to discuss how brands can earn attention in a world of distraction, ad avoidance, and endless choice. They explore why entertainment is replacing interruption in effective marketing, how “distraction is culture” has reshaped consumer behaviour, and why strong brands focus less on talking about themselves and more on creating value for audiences. Robert also reflects on the shift from brand purpose to brand promise, arguing that trust is built through consistent delivery, not statements of intent.

Robert is a strategic and creative leader who entered advertising after the post-dot-com downturn, eventually training at Creative Circus and joining AKQA before becoming the first employee at Pereira O’Dell. He has since held senior creative and strategy roles, helping shape the agency’s philosophy of building ideas that live beyond traditional campaigns. His work with brands such as MINI and Red Bull spans entertainment, world-building, and culturally driven storytelling.

Rupert Maconick is the Founder and Executive Producer of Seville Productions. Seville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

Rupert sits down with Richard Huntington, former Chair and Chief Strategy Officer at Saatchi & Saatchi London, and founder for Feral, to explore why modern marketing may have drifted from its commercial core. They discuss the limits of brand purpose, the growing challenge of ad avoidance, and why advertising must earn its place by delivering real value—whether through entertainment, utility, or cultural relevance.

Richard also shares his perspective on the creative process, the importance of instinct and illogical thinking, and why the best ideas often come from unexpected connections rather than rigid frameworks. The conversation touches on the industry’s evolving landscape, from outdated media models to the role of technology, and what it takes to create work that truly resonates. Richard is a veteran strategist with over 35 years in the industry, bringing a sharp, unconventional perspective on strategy, creativity, and the future of brands.

Rupert Maconick is the Founder and Executive Producer of Seville Productions. Seville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

Rupert sits down with Greg James, CEO of North America at Havas Media Network, to explore why human connection remains the true differentiator in a media landscape driven by data and AI. They discuss the evolution of marketing, the challenge of ad avoidance, and how brands can create work people actually want to engage with—through culture, experiences, and storytelling.

Greg is a media leader with over two decades of experience across PR, content, and integrated marketing. Originally from the north of England, he began his career in theatre before rising to lead a multi-billion-dollar business, bringing a creative, people-first approach to modern media.

Rupert Maconick is the Founder and Executive Producer of Seville Productions. Seville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

Rupert sits down with Liz Castells-Heard, CEO and Chief Strategy Officer at Infusion by Castells, joined by Leticia Juárez, Partner and EVP of Strategy and Marketing, and Rodrigo Ribeiro, Chief Creative Officer, to explore how cultural fluency—not just creativity—is the true driver of modern marketing success. Together, they dive into the power of authentic storytelling, why multicultural audiences can’t be treated as an afterthought, and how brands can earn attention in a world where most advertising is ignored.

Liz shares her remarkable journey from a Cuban-born exile to leading one of the most influential multicultural agencies in the U.S., shaped by resilience, curiosity, and an unwavering belief in the power of truth in advertising. Alongside Leti and Rodrigo, the conversation unpacks what it takes to build campaigns that don’t just perform, but shift business outcomes—from redefining McDonald’s growth strategy to creating culturally resonant work that drives real connection and impact.

Rupert Maconick is the Founder and Executive Producer of Seville Productions. Seville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

Rupert sits down with Sophia Angelis, strategic marketing leader and founder of Angelis Consulting, to discuss why simplifying complexity—and making space for meaningful human connection—is at the heart of effective modern marketing. They explore how brands can cut through a landscape of skipped ads and short attention spans, the enduring power of emotional storytelling, and why purpose is less about grand statements and more about consistent, disciplined decision-making over time.

Sophia is an international marketing leader with experience spanning beauty and premium spirits, having held senior roles at L’Oréal and Brown-Forman, where she led global brand strategy and served as Managing Director for Jack Daniel’s. Her career began in Athens in hospitality before evolving into global brand leadership, working across cultures and markets to build iconic campaigns. She is now the founder of Angelis Consulting, where she helps leaders navigate complex challenges across strategy, culture, and leadership through coaching, facilitation, and advisory.

Rupert Maconick is the Founder and Executive Producer of Seville Productions. Seville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

Rupert sits down with Raul Sanches Baronetti, Global Strategy Lead at Publicis Groupe, to discuss why connection—not just communication—is the key to modern marketing. They explore the importance of having a clear point of view, the role of creativity in earning attention, and how brands can better align purpose with real human needs.

Raul is a global strategist with a hybrid background across creative, media, and data, known for helping brands navigate complexity through integration and clarity. His career began in Brazil’s dynamic advertising industry before expanding internationally, with experience at agencies including McCann and Dentsu. Having worked across brand building, communications strategy, and digital transformation, he brings a perspective shaped by both cultural insight and technological evolution.

Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

Rupert sits down with Mikael Greenlief, EVP and Head of Media at R&R Partners, to discuss why modern media is no longer about buying impressions, but building momentum. They explore behavior-led planning, brand-owned IP, and how brands like LEGO, Adidas, and Las Vegas can win by creating experiences people choose to engage with.

Mikael is a media strategist and marketing leader known for helping brands move beyond impression-buying and into cultural relevance, participation, and momentum. His career has spanned independent agencies, startups, and global networks, where he has worked across communications strategy, content systems, and integrated brand building. With experience on brands like LEGO, Adidas, Southwest, and Las Vegas, he brings a modern view of media as the architecture through which ideas spread.

Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

Brett Schneider is the VP, Brand Partnerships at JPMorgan Payments. He shares how brands can tap into fandoms, cultural moments, and community-driven storytelling to build trust and drive real business outcomes. From ComplexCon activations to ambassador programs for small businesses, Schneider explores how brands can move beyond interruption advertising and become meaningful participants in culture.

Brett Schneider is a New York–born brand and partnerships leader with over 15 years of experience building culturally relevant campaigns across agencies, media companies, and global brands. His career spans roles at Translation, Droga5, 72andSunny, and Complex, where he led partnerships across entertainment, tech, and culture. Schneider specializes in connecting brands with fandoms and cultural moments to create meaningful engagement and business impact.

Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.

To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.