Bruce Jeffreys of Dresden Vision
Bruce has started two very successful businesses. The first one is GoGet, the first car sharing company in Australia. Bruce started this way back in 2003 when car sharing wasn’t a big thing like it is today.
And the second business is Dresden Vision, an eyewear company. What I found fascinating is they makes glasses from recycled plastics and they are selling it at affordable prices.
There’s so much plastic waste all over the world. And Dresden is turning it into glasses, which is very commonly used.
It was great to hear his story and his vision.

Quotes From Episode:
"Life is short and time is limited. Whatever business that you're working on, make sure that it helps as many people as you can." - Bruce Jeffreys

Some Questions I Asked:- What motivated you to start an eyewear company when you had no experience in the industry?- What are some of the takeaways from your first company GoGet that helped you with building Dresden?- How many countries are you selling in?- What have you found to work best to attract your ideal customers?- Do you share your brand mission and vision with your customers and does that help with word of mouth?- What is your vision for Dresden Vision?- What does your day look like?
Don't Miss:2:20 Why Bruce created Dresden4:20 Environmental aspects5:15 Takeaways from GoGet7:40 Going deep vs wide8:50 Attracting ideal customers11:55 Using environmental impacts in marketing13:40 Goal for Dresden in the next 1-2 years time17:30 Bruce's day to day20:30 Finding someone to replace you21:40 Bruce's advice to his younger self

Check out Dresden Vision and get a pair of prescription glasses, reading glasses and sunglasses at dresden.vision
It comes with a generous 10 year warranty.

Vincent Tandiono>>> Connect with me on Facebook, LinkedIn or email [email protected]
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