In this episode, we sit down with Bruce Lerman, Founder and Director of Impact Collective, the design and production studio behind immersive experiences for some of the world's biggest brands.

Our conversation explores the creativity that exists within sport, the hidden magic of Leeds' iconic Dark Arches, and Bruce's passion for the city's thriving street art scene.

From designing unforgettable brand experiences to finding inspiration in unexpected places, Bruce shares how creativity, culture and community come together to shape the way we experience the world.