In this episode, Paul sits down with Jonny, co-founder of Brand Federation, to dive into the creative roots that shaped his career. Jonny talks about discovering design through skateboarding, building confidence in his voice, and the surreal thrill of seeing his work appear during the World Cup. A brilliant conversation for anyone who loves branding, culture and the stories behind great design.

Paul sits down with Vix Harrison, Creative Lead at Principles in Leeds, to explore what truly makes a brand unforgettable. From the craft behind standout advertising to the power of spotting inspiration in everyday life, Vix shares how curiosity fuels her creative process and shapes the stories brands tell. Whether you’re in marketing, design or simply obsessed with what makes great ideas stick, this episode offers a smart, insightful look into how creativity comes to life.

Our MD Paul sits down with Andy Brooks, better known as Testament, a beatboxer, rapper, actor, musician and writer whose creative spark began with comic books. We explore his journey from hip-hop and live performance to screenwriting for major platforms, diving deep into how those early influences shaped the multi-disciplinary artist he is today. We look at the role collaboration plays in his creative process, hear why he believes Leeds’ creative scene needs to be more connected, and uncover the stories behind the beats, bars and scripts that have defined his career.

Our MD Paul kicks things off with Dom Dwight, the Strategy & Innovation Director at Taylors of Harrogate, the home of Yorkshire Tea. We explore his fascinating career from journalism to helping lead one of the UK’s most beloved brands. We dive deep into the role creativity plays in brand building, innovation, and leadership, and hear Dom’s take on how creative thinking has shaped his career path. More importantly we discover why Leeds tastes of Rum and Raisin, how Yorkshire Tea starred in Homeland and why Dom was exchanging late night tweets with a rock star.