SEASON: 6 EPISODE: 25

Episode Overview:

Welcome back to Becoming Preferred, the podcast where we help you level up your business and become the best version of you. We talk a lot on this show about how individuals can become the preferred choice in their industry. But what about the ecosystems we build? What happens when a company grows so fast that it starts to consume the very people who made it successful?

Our guest today has seen the 'dark side' of rapid growth from the front row of corporate America. Bruce McLeod is the founder of Company Connections and the author of The Healthy Company Framework. Bruce has developed a revolutionary approach to business that doesn't start with the balance sheet or the C-suite's wealth—it starts with the health of the employee.

Today, we’re going to discuss how to heal your organization, why 'people-first' is actually the ultimate growth hack, and how to build a legacy that lasts far beyond the next quarterly report. Join me for my conversation with Bruce McLeod.

Guest Bio:

Bruce McLeod is the author of The Healthy Company Framework and founder of Company Connections, a professional services organization designed to help companies and individuals who want to change their business and their life for the better.

Bruce has spent over a dozen years in corporate America. In those years, he had a front-row seat to the negative effects rapid growth has on companies. From increased customer drops, high turnover and burnout of top talent, and the inability to solve new problems with new solutions, he developed and implemented an infinitely scalable framework that addresses these problems.

And, unlike most approaches that focus on shareholder value or C-suite wealth, his solution starts with taking care of the people responsible for getting the work done: the employee. By healing the individual, companies are able to increase customer satisfaction, retain superstar employees, and leave a lasting legacy.

Bruce is a native of Birmingham, Alabama and is happily married to his wife Emily.

Resource Links:

• Website: https://www.company-connections.com/
• Product Link: https://a.co/d/8iLAMEO

Insight Gold Timestamps:

02:57 I eventually realized that I'm most successful when I put all this stuff together

06:46 You can't have a healthy company without healthy employees

10:22 I do talk about boundaries a good bit

12:31 If I have people that really want to work here and are really connected to where I want to take this business, you end up at with a whole lot of wins

16:59 You call it healing the individual to save the company

20:43 That's the first principle, is having a good foundation

22:47 So, I think you've got two kinds of superstars

24:37 You have to know who hands me work and am I communicating with them in a way that makes sure they're equipping me well

28:25 What are we doing? Who is it for? How does it provide value?

32:41 A lot of companies and a lot of people are really good at reacting

34:19 Let's get everybody to think problems are solved two ways: reactionary and proactive

36:55 Let's talk about identifying the neglect early

38:48 How is your job impacting your life?

40:05 We've got company-connections.com

40:17 Look for the Healthy Company Framework

Connect Socially:

LinkedIn: https://www.linkedin.com/in/rbmcleod

Email: [email protected]

Sponsors:

Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIx

Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/