In this episode of E-Coffee with Experts, our host Ranmay chats with Bruce Sharpe, Founder & CEO of Singular Hearing Inc., about how he’s using AI to fix a problem that hearing aids still can’t, helping people hear clearly in noisy places.

Bruce shares the personal story that inspired his app HeardThat, which now has over 1 million user sessions. You’ll hear how he combined cutting-edge AI with a simple, software-based solution that anyone can download, and why that approach was key to scaling fast.

We also dive into the marketing side: how Bruce uses demo content to build trust, why software-first products are easier to market, and how they educate users in a technical but very relatable space.

If you’re thinking about how to use AI, SEO, or content marketing to drive real business results, this conversation is packed with insights.

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In this episode, we discuss:

00:00 - 01:40: Introduction

01:40 - 02:25: Why hearing aids can’t fix noisy environments

02:25 - 03:10: Turning an unsolved problem into a hit app

03:10 - 04:00: Why they built software, not hardware

04:00 - 05:05: How HeardThat hit 1 million user sessions

05:05 - 06:00: The simple marketing strategy that drove growth

06:00 - 06:55: How to market technical products to everyday users

06:55 - 07:40: The role of demos in building trust + conversions

07:40 - 08:30: How AI is transforming captions & content creation

08:30 - 09:20: What AI trends Bruce is most excited about

09:20 - 10:00: Tips for content creators using AI today

10:00 - 10:12: Final Thoughts

 Connect with Bruce Sharpe

 https://www.linkedin.com/in/brucesharpe

 https://heardthat.ai/

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