Foundational Branding Makes Marketing Much Easier, with Rebecca Rausch, Neon Lizard Creative Rebecca Raush: [00:00:00] Many people believe that branding is strictly, shall we say, just the logo. They slap the logo on everything, they make things similar colors, and, boom, they’ve got a brand. That’s not what branding is. Rebecca Raush: [00:00:13] Branding is [...]