BRX Pro Tip: How to Build Your Ideal Customer Persona Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what are you learning about this business of building your ideal customer avatar, persona, profile kind of thing? Lee Kantor: Yeah. I think it's so important when […] The post BRX Pro Tip: How to Build Your Ideal Customer Persona appeared first on Business RadioX ®.