BRX Pro Tip: Outcomes vs. Activity Transcript Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, today's topic, outcomes versus activity. Lee Kantor: [00:00:10] Yeah. This is really a key point when you're doing any type of selling, especially consultative selling. You're not really selling the thing [...]