BRX Pro Tip: The 30 Percent Rule Transcript Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let's talk a little bit about the 30 percent rule. Lee Kantor: [00:00:09] The 30 percent rule comes from Steve Jobs when he was in Apple. A lot of people [...]