In this episode, host David Abrams is in conversation with Bryan Berthold, Global Lead Workplace Experience at Cushman & Wakefield. Bryan shares his journey to commercial real estate and how he got started in the business. Bryan studied architecture and eventually found his way to commercial real estate helping companies develop their strategic plans around workplace requirements. He then applied his analytical skills to focus on his passion for the experience of people and eventually found his way to Cushman & Wakefield where he leads their employee experience practice. Bryan acknowledges the big shift we are seeing in the purpose of the office, from the place where you did so many different things, to a place where the focus is now about building community and connection. He emphasizes the importance of understanding the needs and preferences of the different types of users and how that drives attendance and engagement. It is not one size fits all. We went on to discuss Bryan’s thoughts on viewing spaces and then creating an associated experience to support them. This led to a discussion about hospitality and the need to have people at the core of everything owners, operators and occupiers do. Bryan offered a critically important insight into how technology is being used in CRE, specifically having to be more user-centric to better meet emerging needs.
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