In this episode, we're joined by a unique and fascinating guest, Bryan Clancy. Bryan is not your typical sales enablement expert. In fact, he's a cultural anthropologist turned professor, who later ventured into the realm of sales enablement. He has an extraordinary ability to decode the unspoken language of the sales "tribe." Bryan's expertise lies in studying non-exotic tribes and translating those insights into the world of sales professionals.

Host Fiona Simpson engages in a thought-provoking conversation with Bryan on the parallels between cultural anthropology and revenue enablement, revealing a wealth of hidden opportunities.

In this eye-opening conversation, Bryan introduces his framework that will forever change the way you view your role in revenue enablement. He focuses on three pivotal aspects: what people say, what people do, and what people believe. Through these lenses, we'll explore how understanding the cultural traits within the sales "tribe" can propel us towards a more enlightened, effective future of revenue enablement.

Bryan Clancy on LinkedIn: https://www.linkedin.com/in/bryanclancy1/

Anthro-Vision by Gillian Tett: https://www.simonandschuster.com/books/Anthro-Vision/Gillian-Tett/9781982140977

No Rules Rules by Reed Hastings: https://www.norulesrules.com/