Bryan Durkin, founder and CEO of MVP Inner Circle and MVP Team Pro, is a seasoned expert in driving sales velocity for B2B businesses by leveraging the power of virtual teams. As the host of the Driveway Marketing Podcast, he shares insights from over 20 years of experience building, scaling, and managing remote teams. Bryan helps executives and high-ticket service providers streamline their sales processes and create predictable, repeatable systems for growth. Through his proprietary CRM, PowerLi, and an in-depth understanding of psychology, human nature, and technology, he enables businesses to take control of lead generation and resource management. Having managed teams of up to 225 members, Bryan understands the challenges executives face in finding time and resources to drive sales. Known for his direct approach, he specializes in working with B2B business owners, CEOs, and top producers who rely on business referrals, offering them actionable strategies to scale effectively. 

In this episode Leonard and Bryan discuss:

• Transition from document management to marketing and sales
• AI automation boosting cold-to-appointment conversions
• Remote teams and outsourcing in cost-effective markets
• Family business challenges and son's MLB umpire career
• AI's role in targeted marketing and message-market fit

Key Takeaways:

• Leveraging remote teams in India for outsourcing repetitive tasks enables businesses to take on more projects profitably, highlighting the cost-effectiveness of strategic outsourcing.
• The key to an effective marketing funnel lies in reaching the right prospects affordably, offering strong value, and following up consistently for conversions.
• By focusing on low-volume, targeted funnels aimed at the right audience, businesses can outperform generic mass-market strategies in lead conversion.
• Bryan’s company achieves an impressive 5% cold-to-appointment conversion rate, showcasing their superior approach compared to typical industry benchmarks.
• The rise of outsourcing hubs like the Philippines and Eastern Europe, coupled with AI integration, revolutionizes business operations, delivering cost-efficient and high-performance solutions across sectors.

“Stay in front of every client you've ever had. Whether it’s a newsletter, an email, or, heaven forbid, a phone call—make it about them, not you, and you’re going to win.”

-Bryan Durkin

Connect with Bryan Durkin:

Website: https://mvpteampro.com/ 

LinkedIn: https://www.linkedin.com/in/bryandurkin/ 

Connect with Leonard Raskin:

Website: https://www.raskinglobal.com/ 

LinkedIn: https://www.linkedin.com/in/leonardraskin/ 

Facebook: https://www.facebook.com/RaskinGlobal 

Email: [email protected]  

Leonard’s BOOK: FiduciWho?: What a Real Fiduciary Will Tell You about How to Protect, Grow, Enjoy, and Transfer Your Wealth

Show notes by Podcastologist: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.