Brian started Little Chonk because he wanted a better way to carry his dog around. He noticed that pet carriers were not good enough, so he decided to make his own. The idea took off during the pandemic when more people got pets and wanted to take them everywhere

TIMESTAMPS:
00:00 The Origin Story of Little Chonk
02:51 Designing the Perfect Pet Carrier
08:38 The Launch: A Viral Success
08:44 Challenges of a DTC Business
18:33 Expanding Beyond Social Media Sales
21:49 A New Chapter: The Penguin Book Deal
23:55 Living a Dream: Building a Life Around Passions
24:38 Looking Ahead: Future Aspirations
26:04 Finding Brian and Little Chonk Online