This script features an in-depth interview with Josh Kaplan, CEO and co-founder of Smooth Media, a platform dedicated to supporting and scaling the revenue of knowledge creators further along in their creative journey.

TIMESTAMPS:

00:00 Unlocking the Potential of Knowledge Creators
00:27 The Genesis of Smooth Media: From Morning Brew to Creator Support
01:39 Why Focus on Knowledge Creators and Established Talents?
04:11 Brand Partnerships and Newsletters
07:26 The Business Model Behind Supporting Creators
07:53 Equity
10:23 Learning from Industry Dive, Morning Brew, etc.
22:37 Strategic Priorities
23:51 The Future of the Creator Economy
26:46 Final Thoughts: Advice for Creators

Brian started Little Chonk because he wanted a better way to carry his dog around. He noticed that pet carriers were not good enough, so he decided to make his own. The idea took off during the pandemic when more people got pets and wanted to take them everywhere

TIMESTAMPS:
00:00 The Origin Story of Little Chonk
02:51 Designing the Perfect Pet Carrier
08:38 The Launch: A Viral Success
08:44 Challenges of a DTC Business
18:33 Expanding Beyond Social Media Sales
21:49 A New Chapter: The Penguin Book Deal
23:55 Living a Dream: Building a Life Around Passions
24:38 Looking Ahead: Future Aspirations
26:04 Finding Brian and Little Chonk Online

Hunter Hammonds is the founder & CEO of Assembly, a holding company of creator-led businesses. And every month for the rest of the year, he's launching a new business with a creator.

In this video, he breaks down:

-His newest agency, HeyFriends! with Ali Abdaal

-Why he partners with creators

-How he thinks about moats (& building the machine of Assembly)

TIME STAMPS

00:00:00 - Introduction

00:00:50 - Announcing HeyFriends! and the partnership with Ali Abdaal

00:01:21 - HeyFriends as a YouTube agency and the focus on unlocking effortless growth

00:03:06 - The challenges and complexities of succeeding on YouTube

00:04:12 - The ambition and scale of HeyFriends and similarities to Offmenu

00:05:19 - The process and structure of HeyFriends and the two categories of target customers

00:09:23 - The benefits and advantages of partnering with creators for launching businesses

00:12:12 - The focus on building moats and the competitive landscape of productized agencies

00:15:39 - Why the productized services model was chosen for Assembly and the vision for the future

00:19:01 - The operational excellence and the principles that guide the management style

00:26:12 - The focus on building a massive business and the plan for acquiring or investing in businesses

00:31:12 - The approach to launching multiple businesses and maintaining focus

00:37:51 - The importance of communication, thinking, and recruiting as a manager

00:44:34 - Responding to questions from the audience about talent acquisition and scaling revenue

Follow Hunter on Twitter: https://twitter.com/_hunterhammonds

Pete Huang and Noah Edelman are the brains behind the Neuron, a daily AI newsletter. 

They've grown to over 100, 000 subscribers and have readers from Salesforce, Microsoft, Apple, and more. In this episode, they share

- how they grew their email list to 100, 000 subscribers with 90, 000 of those being organic

- how they're planning to monetize beyond ad sponsorships

- and the economics of newsletter businesses

TIME STAMPS:

0:00 - Intro

01:03 - The importance of brand in the post-AI world

02:48 - Balancing competition and creating unique value

05:33 - Overcoming challenges and staying focused on work

08:20 - Creating content for LinkedIn and TikTok

11:45 - Using paid ads and SparkLoop for growth

21:04 - Choosing to focus on courses instead of events

27:33 - Considering pricing and business models for courses

31:54 - Exciting developments in AI, such as AI in education and contextual understanding

37:57 - Pete's billion-dollar idea for old people

40:27 - Where to find them online

Greg Isenberg breaks down why he's partnering with creators to launch products, how he's doing this, and why now is exactly the right time to do it.

TIME STAMPS:

TIME STAMPS

0:00 - Intro

0:30 - Relationship between Mr. Beast and Night Ventures

0:56 - Greg shares reasons for focusing on creators building audiences

1:26 - Greg explains the moment in time for creators

2:05 - Challenges faced by creators

3:27 - Greg predicts the future of creators like Mr. Beast

5:20 - Michael asks about building a YC for creators

5:31 - Greg shares his approach to building a creator's incubator

7:14 - Safwaan asks about the balance between early and late development

7:58 - Greg outlines the stage where he is interested in focusing

8:31 - Safwaan and Greg discuss incubating companies with creators

9:34 - Safwaan and Greg talk about returns for their holding company

10:47 - Michael comments on the shift in product advertisement and promotion

11:20 - Greg discusses the benefit of communities in promoting products.

Greg Isenberg uses 300, 000 Twitter followers to start an agency.

Cole and Cody are the founders of Up North, a talent management company for creators. 

We talk about how they signed their first clients, how they operate, to what they’re looking for in creators they work with.

We also discuss the challenges of working with creators, partnering with creators to start businesses and more. 

0:00 - Introduction

0:40 - Starting to manage talent

1:45 - Understanding individual goals

4:55 - Challenges of managing content creators

5:40 - Being a therapist or manager

10:00 - Looking for talent and collaboration

11:50 - Launching businesses with creators

14:45 - Revenue breakdown for brand sponsorships

18:20 - Balancing time and resources

20:40 - Valuation and acquisition of talent management agencies

22:55 - Revenue breakdown for talent management

24:10 - Team structure and functions

26:55 - Philosophy of building and working

28:35 - Predictions for the next 1-5 years in the industry

31:30 - Advice for young creatorsTwitter:Cody: https://twitter.com/Cody_Hock

Cole: https://twitter.com/upnorthcole

Safwaan: https://twitter.com/safwaankay

Michael: https://twitter.com/mikekarnj

Listen on Spotify:

https://open.spotify.com/show/0NxaIMJydhpHoRy2g7eAvn

Listen on Apple:

https://podcasts.apple.com/us/podcast/creator-led-brands-with-safwaan-kay/id1688957922

In this video, Megan Lightcap, an investor at Slow Ventures, discusses the concept of investing in creators. She explores the idea of borrowing against future equity and how it can be a valuable opportunity for creators. Megan addresses common misconceptions about owning a piece of the creator and explains the structure of deals with creators, including the use of holding companies. She shares insights on the different types of investments in creators and the stages of raising capital for them. Megan also highlights the potential outcomes and liquidity for investments in creators. Lastly, she discusses the need for a rebranding or reframing of the creator economy and shares her plans for marketing and awareness strategies in the future.

Youtube: https://youtube.com/@creatorbrands

Andrew is helping creators with 100k+ followers make more money (for free). If you'd like his help, fill out this form: https://docs.google.com/forms/d/e/1FAIpQLScfpBebrCXO6fIx1kNEFOVI5hLgf1tZzrdBYewcXIa_PyqFAA/viewform

Andrew Kirby is a Youtuber who helps businesses make more content and creators make more money. In this interview, Andrew talks about how he helped Hamza increase his income from $20,000 a month to $200,000 a month. We also discuss the importance of intrinsic motivation, focus, and leveraging internet tools to create value and achieve success. We also talked about how to price cohort-based courses to reduce churn and increase the overall value for customers.

Topics:

0:00 Intro

1:05 Andrew's background and journey in online marketing

2:05 Andrew's struggle to monetize his audience

3:00 Andrew's breakthrough

4:00 Why create a cohort-based course over other monetization models

7:40 Pricing strategies for cohort-based courses

9:35 Hamza's success story and the role of a paid community

13:25 The pricing structure for Hamza's paid community

14:50 "the bigger the head, the longer the tail"

20:45 Andrew's thoughts on Alex Hormozi's acquisition.com model and its potential

22:10 Andrew's potential plans to help more creators monetize

29:25 The power of leverage (code and content)

Follow Andrew:

Instagram: https://www.instagram.com/andrewkirbyreal/?hl=en

Twitter:  https://twitter.com/IAmAndrewKirby

Website: https://greatonlinegame.com/ 

Follow Safwaan:

Twitter: https://twitter.com/safwaankay

Spotify: https://open.spotify.com/show/0NxaIMJydhpHoRy2g7eAvn

Apple: https://podcasts.apple.com/us/podcast/creator-led-brands-with-safwaan-kay/id1688957922

We analyze  @SugaSeanUFC 's UFC career and how he can grow his business to $100M.