Cole and Cody are the founders of Up North, a talent management company for creators. 

We talk about how they signed their first clients, how they operate, to what they’re looking for in creators they work with.

We also discuss the challenges of working with creators, partnering with creators to start businesses and more. 

0:00 - Introduction

0:40 - Starting to manage talent

1:45 - Understanding individual goals

4:55 - Challenges of managing content creators

5:40 - Being a therapist or manager

10:00 - Looking for talent and collaboration

11:50 - Launching businesses with creators

14:45 - Revenue breakdown for brand sponsorships

18:20 - Balancing time and resources

20:40 - Valuation and acquisition of talent management agencies

22:55 - Revenue breakdown for talent management

24:10 - Team structure and functions

26:55 - Philosophy of building and working

28:35 - Predictions for the next 1-5 years in the industry

31:30 - Advice for young creatorsTwitter:Cody: https://twitter.com/Cody_Hock

Cole: https://twitter.com/upnorthcole

Safwaan: https://twitter.com/safwaankay

Michael: https://twitter.com/mikekarnj

Listen on Spotify:

https://open.spotify.com/show/0NxaIMJydhpHoRy2g7eAvn

Listen on Apple:

https://podcasts.apple.com/us/podcast/creator-led-brands-with-safwaan-kay/id1688957922