Hunter Hammonds is the founder & CEO of Assembly, a holding company of creator-led businesses. And every month for the rest of the year, he's launching a new business with a creator.

In this video, he breaks down:

-His newest agency, HeyFriends! with Ali Abdaal

-Why he partners with creators

-How he thinks about moats (& building the machine of Assembly)

TIME STAMPS

00:00:00 - Introduction

00:00:50 - Announcing HeyFriends! and the partnership with Ali Abdaal

00:01:21 - HeyFriends as a YouTube agency and the focus on unlocking effortless growth

00:03:06 - The challenges and complexities of succeeding on YouTube

00:04:12 - The ambition and scale of HeyFriends and similarities to Offmenu

00:05:19 - The process and structure of HeyFriends and the two categories of target customers

00:09:23 - The benefits and advantages of partnering with creators for launching businesses

00:12:12 - The focus on building moats and the competitive landscape of productized agencies

00:15:39 - Why the productized services model was chosen for Assembly and the vision for the future

00:19:01 - The operational excellence and the principles that guide the management style

00:26:12 - The focus on building a massive business and the plan for acquiring or investing in businesses

00:31:12 - The approach to launching multiple businesses and maintaining focus

00:37:51 - The importance of communication, thinking, and recruiting as a manager

00:44:34 - Responding to questions from the audience about talent acquisition and scaling revenue

Follow Hunter on Twitter: https://twitter.com/_hunterhammonds