Sign up to save your podcasts
Or
Share Megan Lightcap: How to Invest in Creators
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Megan Lightcap: How to Invest in Creators
In this video, Megan Lightcap, an investor at Slow Ventures, discusses the concept of investing in creators. She explores the idea of borrowing against future equity and how it can be a valuable opportunity for creators. Megan addresses common misconceptions about owning a piece of the creator and explains the structure of deals with creators, including the use of holding companies. She shares insights on the different types of investments in creators and the stages of raising capital for them. Megan also highlights the potential outcomes and liquidity for investments in creators. Lastly, she discusses the need for a rebranding or reframing of the creator economy and shares her plans for marketing and awareness strategies in the future.
TIMESTAMPS
0:00 Introducing the video
1:37 Exploring the concept of investing in creators
2:00 Examining the idea of borrowing against future equity
6:00 Describing the structure of a deal with a creator
6:40 Discussing the thought process behind the deal structure
8:35 Exploring the potential uses of capital for creators
9:45 Addressing misconceptions about owning a piece of the creator
10:55 Defining the bounds of the creator holding company
13:15 Reviewing different types of investments in creators
15:00 Discussing the stages of raising capital for creators
17:00 Exploring the potential outcomes and liquidity for investments in creators
22:10 Arguing for a rebranding or reframing of the creator economy
23:45 Identifying the opportunities for creators in niche markets
27:20 Discrediting the misconception that creators are not business people
29:40 Outlining Megan's focus on go-to-market strategies and KPIs
31:30 Explaining Megan's plans for marketing and awareness (licking the cookie)
34:25 Discussing when creators should consider starting a company
36:30 Sharing Megan's plans for the next 12 months
39:30 Highlighting where to find Megan online
LINKS
Megan: https://twitter.com/mmlightcap
Slow Ventures: https://slow-prod.herokuapp.com/
Michael: https://twitter.com/mikekarnj
Safwaan: https://twitter.com/safwaankay
Listen on your favorite podcast app
Spotify: https://open.spotify.com/show/0NxaIMJydhpHoRy2g7eAvn
Apple Podcasts: https://podcasts.apple.com/us/podcast/creator-led-brands-with-safwaan-kay/id1688957922
Youtube: https://youtube.com/@creatorbrands
View all episodes
By Safwaan KayIn this video, Megan Lightcap, an investor at Slow Ventures, discusses the concept of investing in creators. She explores the idea of borrowing against future equity and how it can be a valuable opportunity for creators. Megan addresses common misconceptions about owning a piece of the creator and explains the structure of deals with creators, including the use of holding companies. She shares insights on the different types of investments in creators and the stages of raising capital for them. Megan also highlights the potential outcomes and liquidity for investments in creators. Lastly, she discusses the need for a rebranding or reframing of the creator economy and shares her plans for marketing and awareness strategies in the future.
TIMESTAMPS
0:00 Introducing the video
1:37 Exploring the concept of investing in creators
2:00 Examining the idea of borrowing against future equity
6:00 Describing the structure of a deal with a creator
6:40 Discussing the thought process behind the deal structure
8:35 Exploring the potential uses of capital for creators
9:45 Addressing misconceptions about owning a piece of the creator
10:55 Defining the bounds of the creator holding company
13:15 Reviewing different types of investments in creators
15:00 Discussing the stages of raising capital for creators
17:00 Exploring the potential outcomes and liquidity for investments in creators
22:10 Arguing for a rebranding or reframing of the creator economy
23:45 Identifying the opportunities for creators in niche markets
27:20 Discrediting the misconception that creators are not business people
29:40 Outlining Megan's focus on go-to-market strategies and KPIs
31:30 Explaining Megan's plans for marketing and awareness (licking the cookie)
34:25 Discussing when creators should consider starting a company
36:30 Sharing Megan's plans for the next 12 months
39:30 Highlighting where to find Megan online
LINKS
Megan: https://twitter.com/mmlightcap
Slow Ventures: https://slow-prod.herokuapp.com/
Michael: https://twitter.com/mikekarnj
Safwaan: https://twitter.com/safwaankay
Listen on your favorite podcast app
Spotify: https://open.spotify.com/show/0NxaIMJydhpHoRy2g7eAvn
Apple Podcasts: https://podcasts.apple.com/us/podcast/creator-led-brands-with-safwaan-kay/id1688957922
Youtube: https://youtube.com/@creatorbrands