Greg Isenberg breaks down why he's partnering with creators to launch products, how he's doing this, and why now is exactly the right time to do it.

TIME STAMPS:

TIME STAMPS

0:00 - Intro

0:30 - Relationship between Mr. Beast and Night Ventures

0:56 - Greg shares reasons for focusing on creators building audiences

1:26 - Greg explains the moment in time for creators

2:05 - Challenges faced by creators

3:27 - Greg predicts the future of creators like Mr. Beast

5:20 - Michael asks about building a YC for creators

5:31 - Greg shares his approach to building a creator's incubator

7:14 - Safwaan asks about the balance between early and late development

7:58 - Greg outlines the stage where he is interested in focusing

8:31 - Safwaan and Greg discuss incubating companies with creators

9:34 - Safwaan and Greg talk about returns for their holding company

10:47 - Michael comments on the shift in product advertisement and promotion

11:20 - Greg discusses the benefit of communities in promoting products.