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Bryn Rees on content reusability and adopting a content-first mindset
In this episode, we welcome Bryn Rees, Digital Content Strategy Leader at IKEA to talk Oatly, the brand behind one of Bryn’s favourite adverts, and their sustainable and omnichannel approach to content. Bryn also shares his tips on content reusability, and adopting a content-first mindset - something every brand should be thinking about.
>> Watch Film
About The Marketing 7: By marketers, for marketers. The Marketing 7 invites you to spend 7 minutes with leading industry experts as they introduce you to inspiring campaigns and content with a practical takeaway.
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By ReMakeIn this episode, we welcome Bryn Rees, Digital Content Strategy Leader at IKEA to talk Oatly, the brand behind one of Bryn’s favourite adverts, and their sustainable and omnichannel approach to content. Bryn also shares his tips on content reusability, and adopting a content-first mindset - something every brand should be thinking about.
>> Watch Film
About The Marketing 7: By marketers, for marketers. The Marketing 7 invites you to spend 7 minutes with leading industry experts as they introduce you to inspiring campaigns and content with a practical takeaway.