The Marketing 7

In this episode, we speak to Damian Thomas, Motion Director at Torpedo.

Damian shares a subtle masterclass in the art of filmmaking, courtesy of Burberry and their Open Spaces ad, released in October 2021 - a perfect and tactically timed release, when all of us were crying out for freedom and expression.

>> Watch the film.

About The Marketing 7: By marketers, for marketers. The Marketing 7 invites you to spend 7 minutes with leading industry change agents as they introduce you to inspiring campaigns and content with a practical takeaway.

In this episode, we welcome Tom Isaac, Youth Support Manager at Oasis Hub Waterloo. Tom talks about ‘Have A Word’, the amazing campaign run by the Mayor of London’s office in response to the harassment women too often face in the city - and its success in tackling a real social issue. We also discuss the power of authenticity in content and brand messaging, and why it’s important to get it right, every time.

>> Watch the film.

About The Marketing 7: By marketers, for marketers. The Marketing 7 invites you to spend 7 minutes with leading industry experts as they introduce you to inspiring campaigns and content with a practical takeaway.

In this episode, we welcome John Clifford, General Manager and Partner at Entrepreneur First, here we discuss the power of a simple and personalised message - and just how far that can go, when you get it right.

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About The Marketing 7: By marketers, for marketers. The Marketing 7 invites you to spend 7 minutes with leading industry experts as they introduce you to inspiring campaigns and content with a practical takeaway.

In this episode, we welcome Bryn Rees, Digital Content Strategy Leader at IKEA to talk Oatly, the brand behind one of Bryn’s favourite adverts, and their sustainable and omnichannel approach to content. Bryn also shares his tips on content reusability, and adopting a content-first mindset - something every brand should be thinking about.

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About The Marketing 7: By marketers, for marketers. The Marketing 7 invites you to spend 7 minutes with leading industry experts as they introduce you to inspiring campaigns and content with a practical takeaway.

In this episode, we speak to Sophie Miller, freelance social media manager and Founder of Pretty Little Marketer - a social media marketing community, with a combined following of nearly 200K.  Sophie speaks about building the business of her dreams and reinforces the point that anyone on the internet can succeed in building a loyal following, no matter their niche or interest.

>> Watch the film.

About The Marketing 7: By marketers, for marketers. The Marketing 7 invites you to spend 7 minutes with leading industry change agents as they introduce you to inspiring campaigns and content with a practical takeaway.

In this episode, we speak to we’re joined by Julian Gratton, Senior Vice President of Brand, Marketing and Content at @Wejo.

Julian talks about the all-important ingredients of a good ad - from emotion and tried-and-tested selling techniques, to a water-tight script. All summed up in one of Julian’s favourite-ever ads, starring a certain Rowan Atkinson.

>> Watch the episode

About The Marketing 7: By marketers, for marketers. The Marketing 7 invites you to spend 7 minutes with leading industry change agents as they introduce you to inspiring campaigns and content with a practical takeaway.

In this episode, we speak to Gareth Turner, Founder of Big Black Door and previously Head of Marketing at Weetabix. Gareth talks about his first ever ad for John Smith’s - starring comedian Peter Kay - and the lessons he took away from it that inspired an incredible career creating some of the best-known ads for a handful of the world’s biggest brands.

In today's end-of-season epilogue, we wrap the first season of The Marketing 7 by pulling each of our guests' top marketing tips into a single summary episode packed with value. A MASSIVE thank you to all our guests (we have been very, very lucky).

>> Watch the episode here.

Today's tutors:

About The Marketing 7: By marketers, for marketers. The Marketing 7 invites you to spend 7 minutes with leading industry change agents as they introduce you to inspiring campaigns and content with a practical takeaway.

In today's episode, I'm joined by Dennis Yu, CEO of BlitzMetrics and the mastermind behind the 'dollar a day' marketing strategy. In it, we explore the power of learning by example and the importance of amplifying what already works.

If you like marketing gold, this is the jackpot 🎰

>> Watch the episode here. 

About The Marketing 7: By marketers, for marketers. The Marketing 7 invites you to spend 7 minutes with leading industry change agents as they introduce you to inspiring campaigns and content with a practical takeaway.

In today's episode, we speak to Sophie Top, Editor in Chief at Shoeby, to explore the ground-breaking approach VG took when it broke the story behind the now infamous Netflix documentary, The Tinder Swindler.

>> Discover the original story.

About The Marketing 7: By marketers, for marketers. The Marketing 7 invites you to spend 7 minutes with leading industry change agents as they introduce you to inspiring campaigns and content with a practical takeaway.