Bryony is a designer, author, and co-founder of UnderConsideration—a graphic design firm in Bloomington, Indiana. Over the last two decades, Bryony has managed the behind-the-scenes of various initiatives with her husband, Armin Vit, including Brand New (the blog), Brand New Conference, First Round, a bunch of other blogs, a podcast, and they've published five books including Graphic Design Referenced. Bryony is the type of person who comes up with a wild idea that seems impossible but always finds a way to make it a reality. It (legit) could be magic, but I bet it's because she has more follow-through than anyone I've ever met. She's serious about most things, like enough to know she's usually TOO serious, and she's the mastermind behind the ridiculously well-crafted conference materials at the Brand New Conference. IYKYK. Tune in for a talk about the perfect combination of confidence and self-doubt, designing for a critical audience, and the most dangerous day of her year. Check out UnderConsideration on Behance for excellent examples of how you can document your process, and visit UnderConsideration.com for more information about everything she does.

Questions for this interview.

• Why is quality so important to you?
• Who has a more critical eye between you and Armin?
• What are some of your considerations, or how do you decide it's the right time to conclude a project?
• Why archive and preserve all of your concluded projects? Why do you keep them all intact online?
• Can you talk about the perfect formula of being confident in your abilities but having self-doubt?
• I heard you say the fear of failure is your biggest motivator. Do you still feel that way today?
• In 2016, you held the Brand New Conference in Amsterdam. Do you consider that event a failure according to your standards?
• How does designing for a critical, tough crowd like designers inspire your work?
• You believe one specific day of the year is more dangerous than the rest. Can you tell us which day it is and explain why for you?
• When a vendor can't help you bring an idea to life, you always find a way to do it yourself. Where do you think your drive comes from?
• How difficult is it for you—someone who obsesses over the details—to let go of perfection and allow yourself to accept and embrace the final output when there are imperfections?
• What are the speakers you choose for your conferences doing to stand out? Are there any common threads or characteristics you look for when making those decisions?
• Between you and Armin, who has more technically sound InDesign files?

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