Deja is the Founder and Creative Director of Dejamakes Creative Studio in Chicago. Her focus is on the brand and web design, and she primarily works with small business owners and founders who've DIY'd themselves into oblivion and have realized they're ready for a brand experience that combines strategy and storytelling. But before starting her career in sports advertising and eventually working for her dream company, Twitter, Deja played D1 basketball for the University of Pennsylvania, so she's a hooper, y'all, don't get it twisted. Since evolving from an athlete to a designer and saying "peace out" to Elon and Twitter, she binged-watched everything on Bravo (shoutout to Dorinda Medley lol) and is out there making things happen on her own. Between lattes and walks with her dog, Goose, she's crafting thoughtful brand identity systems, wedding invitations, and short-form content to help you get to the next level.

Tune in for a talk about how a "fork in the road" led to her decision to leave the corporate girly life behind, how saying yes to design changed everything, and how she measures progress and success for her design studio. Follow Deja on Instagram @dejamakes, and check out more of her work on her website: dejamakes.com.

Remember. Quality over quantity, and the numbers don't lie.

Questions for this interview.

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If you LIKE what you hear, please subscribe and keep listening. Sharing this episode with someone is the best way to support the podcast. 

If you LOVE what you hear and want to help me keep the interviews coming—consider buying me a coffee on Ko-Fi.

Also, I'm always looking for questions from listeners. If there's a burning question you want to hear answered on the podcast, please email it to me at [email protected].

Follow @studentsofdesignpod on Instagram for updates, episode drops, and behind-the-scenes content.

The music you hear on the podcast is Accident by Timothy Infinite and PUSH !T by Nbhd Nick.

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Tad is an illustrator, designer, author, and self-proclaimed BBQ snob from Kansas City. He co-runs a design and branding studio with his wife Jessica called Carpenter Collective. Their team has worked with companies like Macy's, Publix, Adobe, Hallmark, Coca-Cola, and MTV, among others. You've likely seen some of the illustrations from his SUNday Suns series, and if you've heard his Midwest vernacular, you might know the meaning of "Ope," "Alrighty, well," and "All good, no worries."

His father, a Creative Director at Hallmark International for 41.5 years, is his biggest inspiration, and his mother is also an artist who works with fiber, so it's safe to say Tad would probably have been thrown out of the family if he hadn't pursued a creative career, lol. On a lighter note, he loves photos and videos of dogs driving cars; he believes the sausage biscuit is one of the most fantastic fast-food items ever created, and he won a drawing contest for season tickets to the Kansas City Chiefs when he was in the 3rd grade.

Tune in for a talk about Joe's Kansas City Bar-B-Que, why he thinks you should work for someone before working for yourself, his studio's ping-pong approach to design, and the gigantic hole left behind after completing his SUNday Suns series. Follow Tad on Instagram @tadcarpenter and @carpentercollective, and buy his book, SUNday Suns, art prints, and gig posters on his website carpentercollective.com.

"Happiness is not a function of what you achieve. It's a function of how you spend your time."

Questions for this interview.

• What was your best or favorite piece of advice to give students on the first day of the semester?
• Why do you think it's essential for recent grads to work for someone before they work for themselves?
• How do you and your wife, who is also your business partner, manage client work between the two of you? Do y'all work on everything together, or do you each direct your own projects?
• What do you say to a client, or what do you ask to find out if they are willing to take risks?
• Can you tell us about your Two Pizza Rule and explain why it's important to you?
• You once said, "Complacency breeds death. I want that fire, I want the pressure, I never want to stop climbing." Do you still feel that way?

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If you LIKE what you hear, please subscribe and keep listening. Sharing this episode with someone is the best way to support the podcast. 

If you LOVE what you hear and want to help me keep the interviews coming—consider buying me a coffee on Ko-Fi.

Also, I'm always looking for questions from listeners. If there's a burning question you want to hear answered on the podcast, please email it to me at [email protected].

Follow @studentsofdesignpod on Instagram for updates, episode drops, and behind-the-scenes content.

The music you hear on the podcast is Accident by Timothy Infinite and PUSH !T by Nbhd Nick.

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Ram, aka Oversettext, is a graphic designer and content creator in Fresno, California. Shoutout: Lucena. He's probably best known for his 365 project; he designed one poster a day for an entire year. However, I discovered him through his "You know what font that is?" videos on Instagram.

He loves Futura Condensed Bold, like LOVES, and he's an advocate for our rights to use Comic Sans without career-ending judgment. Fun Fact: Way before Ram designed vinyl album packaging for Kings of Leon, he worked for a newspaper called The RAMpage. Shoutout: Dympna and FCC. I know, it sounds made up, but it's true. It's as true as his recommendation to start listening to Alan Watts's lectures, and his current beef with illustrations of characters with rubberhose arms and legs. It's even as true as the fact that Ram will be a presenter at Crop in 2026. Get your ticket at cropcons.com.

But, fr. What I respect most about Ram's work is the messaging behind it. The best way to experience it is to scroll through all 365 of the posters he designed from 2021 to 2022. You'll find an Air link to all 365 posters in his linktree. Some of my favorites are No. 204, 254, 263, 296, 302, 336, 349. UGH, there are too many to list. Seriously, go check them out.

Tune in for a talk about how much "fixing" other people's designs sucks, what he learned from his 365 project, and the weight of responsibility from over 250,000 social media followers. Follow Ram on Instagram @oversettext, watch his videos on YouTube, and buy a shirt on oversettext.com.

Fun Fact: Photoshop doesn't crash if you're pure of heart.

Questions for this interview.

• Is there something happening in the design industry right now that’s lingering on your mind or getting under your skin? Feel free to destroy a design hot take if you want.
• What do you want to say to the people who think you’re trash at playing Fortnite?
• How did your technical skills as a designer improve, and in contrast, how do you think you grew as a person by completing your 365 project?
• Why did you almost quit 11 days into the project?
• Why was your design for poster No.27 specifically the one that made you stop and think, “WOW, now THIS is ME?”
• Was it difficult for you to come up with a design for the final poster, number 365?
• Do you think they’re just lazy, or do you think they’re scared? Why do you think they’re holding themselves back?
• What’s a legitimate regret you’re living with or something you’d do differently because it haunts you to this day?
• What kind of gravity or responsibility do you feel as someone on the internet with over 250,000 followers? Does the thought of that many people consuming your content affect what you choose to say?
• Is it nitch or niche?
• Where do you rank the “I Can Has Cheezburger” meme on the list of greatest designs of all time?

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If you LIKE what you hear, please subscribe and keep listening. Sharing this episode with someone is the best way to support the podcast. 

If you LOVE what you hear and want to help me keep the interviews coming—consider buying me a coffee on Ko-Fi.

Also, I'm always looking for questions from listeners. If there's a burning question you want to hear answered on the podcast, please email it to me at [email protected].

Follow @studentsofdesignpod on Instagram for updates, episode drops, and behind-the-scenes content.

The music you hear on the podcast is Accident by Timothy Infinite and PUSH !T by Nbhd Nick.

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Jen is a Nashville-based independent type designer and resource creator for creative business owners. You might be familiar with some of her best-selling typefaces, like Perfectly Nineties, Editor's Note, and Founder's Hand. However, long before her formal education in type design from Type@Cooper, Jen got her start on Creative Market. She created and uploaded font after font, even though she didn't know the rules and guidelines of type design. The best part is IT WORKED, because people bought and used her fonts, and that was enough to inspire her to keep doing it. Surprisingly, Jen only wanted to make enough money to pay her water bill and eat at Chipotle once a week. But now, brands like Sprouts, Victoria's Secret, Kohl's, Bed Bath & Beyond, and Sweetgreen are using her typefaces. She's come a long way from wanting to be an orthopedic surgeon in Colorado; her love for type design has gone from hobby to career, and she's LITERALLY sold a digital product every single day of this year.

Tune in for a talk about getting started on Creative Market, her struggles with tying her self-worth to her income, and finding the balance between making type that's accessible for everyone and becoming a world-class type foundry. Follow Jen on Instagram @jenwagnertype, and explore her typefaces on her website jenwagner.co. If you sign up for her email list, you'll get 20% off your first order!

Questions for this interview.

• Which of these options do you think affects readability more: a combination of font size, leading, and line length, OR a combination of color, weight, and stroke contrast?
• Jen, who the hell do you think you are, thinking you could get accepted by Type@Cooper with no formal education in graphic design or typography?
• So, if you compare your designs from a few months before and after attending Type@Cooper, how did they change, and how are they better?
• Can you think of something you learned from being a type designer that you wouldn’t have learned otherwise, that is also something you believe every regular-ass graphic designer should know?
• How bad were the first 25 fonts you made and uploaded to Creative Market?
• If you knew just a little more about type design when you were getting started, do you think you would have gotten in your own way and held yourself back from releasing your first 25 fonts?
• What changed with Creative Market around 2021, and why did you feel it was the right time to explore different options?
• How many of the last 30 days would you say someone licensed a typeface or purchased any kind of digital product from you?
• You've struggled with your self-worth. Have you gained enough experience and confidence to grow out of that way of thinking, or do you still find yourself struggling with that perception of yourself?
• How difficult is it to balance making type that’s accessible for independent designers with a desire to be known as a world-class type foundry?
• How often do you design a typeface and think, “This is it,” this one’s gonna be my new best-seller, only to realize, nope, no one’s interested in buying it?
• Can you identify your typefaces immediately when you encounter them in the world? Have you ever come across a typeface you thought was yours but turned out to be someone else’s?

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If you LIKE what you hear, please subscribe and keep listening. Sharing this episode with someone is the best way to support the podcast. 

If you LOVE what you hear and want to help me keep the interviews coming—consider buying me a coffee on Ko-Fi.

Also, I'm always looking for questions from listeners. If there's a burning question you want to hear answered on the podcast, please email it to me at [email protected].

Follow @studentsofdesignpod on Instagram for updates, episode drops, and behind-the-scenes content.

The music you hear on the podcast is Accident by Timothy Infinite and PUSH !T by Nbhd Nick.

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James is an author, type designer, and the founder of OHno Type Company, a digital type foundry based in San Jose, California. You might license some of his wildly imaginative fonts, including Beastly, Ohno Fatface, Degular, Polymath, Regrets, Obviously, and Hobeaux. Before he got his start in the bowels of graphic design, James studied design at California College of the Arts. Then he learned how to cast typographic spells while attending the Hogwarts of type design, AKA Type Media at the Royal Academy of the Arts in The Hague, Netherlands. James is also an educator and a podcaster—check out his podcast, Ohno Radio—and swears that Canson marker paper is holy in the world of sketching. If you geek out over naming, you'll be excited to learn that James almost named his foundry "The Spaghetti Factory" or "The American International Type Company." I don't know how to make those options make sense, but hey, man, back OFF, Life's a Thrill, and Fonts Are Chill.

Tune in for a talk about James's number one rule of letterspacing, his father's love for toasters, and the dominance of low-contrast sans-serif typefaces. Follow James on Instagram @ohnotypeco, purchase his fonts on his website ohnotype.co, or add them on Adobe Fonts, and read this blog post if you want to get started in type design. THEN, read his book, The Ohno Book: A Serious Guide to Irreverent Type Design, to level up even more.

Questions for this interview.

• Why do you design a specific set of characters before others, and how does that make you more efficient as a type designer?
• Can you explain the “Counterspace Equals Letterspace Technique,” also known as your “Rule #1 of Spacing?”
• Another technique is something you call “Three at a time.” Why three, and what do you mean by that?
• Which of these do you think is less important? Spacing or drawing good vectors?
• Why shouldn’t someone digitize their letterform sketches in Adobe Illustrator, and what makes applications like RoboFont and Glyphs so much better?
• Can you tell us what you learned from Jesse Ragan and his process for vectorizing a typeface called Showcard Stunt?
• Your father was an English teacher for 40 years. What did he say he should have been instead?
• Do you think you’re following your passion in the way your father didn’t follow his?
• What you do as a type designer is very specialized. Have you ever felt like you backed yourself into a corner or regretted not becoming a more well-rounded designer?
• Selling fonts on your website generates around 50% of Ohno's revenue, and Adobe Fonts accounts for another 40%. Is this still accurate? Can you explain how Adobe tracks sales and how that works?
• Why wouldn’t a type foundry choose to distribute with Adobe Fonts?
• How do you decide which ideas to pursue and actually turn into digital fonts?
• You recently released a book called The Ohno Book: A Serious Guide to Irreverent Type Design. Who’s it for? What’s inside it? What are we gonna learn by reading it?

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If you LIKE what you hear, please subscribe and keep listening. Sharing this episode with someone is the best way to support the podcast. 

If you LOVE what you hear and want to help me keep the interviews coming—consider buying me a coffee on Ko-Fi.

Also, I'm always looking for questions from listeners. If there's a burning question you want to hear answered on the podcast, please email it to me at [email protected].

Follow @studentsofdesignpod on Instagram for updates, episode drops, and behind-the-scenes content.

The music you hear on the podcast is Accident by Timothy Infinite and PUSH !T by Nbhd Nick.

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Maya is an author and multi-hyphenate creative leader based in the San Fransico Bay Area, specializing in art direction, brand design, and illustration. Today, she's a Brand Design Lead at Yahoo, but she also worked at Lyft, Asana, and Square. WAY before working at any of those places, she spent the weekends at her grandmother's playing Sonic the Hedgehog and drawing Powerpuff Girls and Sailor Moon. She's also obsessed with 80s, 90s, and early 2000s pop culture, and has an affinity for hard edges, shapes, color blocks, and vibrancy. Recently, and in response to the murder of George Floyd, Maya spent three years writing and illustrating her book called The Anti-Racist Vocab Guide: An Illustrated Introduction to Dismantling Anti-Blackness. An excellent resource to learn more about terms like assimilation, blackface, privilege, tokenism, and white supremacy.

Tune in for a talk about her career as an in-house designer in the tech industry, showcasing culture in your work, how writing grounds and influences her visual directions, and the salad bowl theory. Follow Maya on Instagram @mayaealey, find brand design on her website mayaealey.com, and buy her book, The Anti-Racist Vocab Guide: An Illustrated Introduction to Dismantling Anti-Blackness, online.

Questions for this interview.

• In general, how were you able to string together such a solid list of companies to work for? (And) Looking back, is there anything that you believe you did (really) well that helped you get those jobs?
• What would you say to a college student who’s hesitant to take an in-house job or a mid-career designer considering a transition from agency life? What’s waiting for them in the in-house world?
• If you had to start looking for a job tomorrow, what signs would you look for that tell you a company truly cares about creativity and design?
• You often start your process with words and emphasize writing over visuals. Why do you do that, and can you explain how that approach helps you shape your visual direction?
• What about the 80s, 90s, and early 2000s still speaks to you emotionally or visually?
• What advice would you give someone who wants to showcase culture in their work but doesn’t quite know how to incorporate it?
• Your mother emphasized the importance of your education and self-sufficiency. How have those ideas influenced your creative career over time?
• Can you give us some context behind why your book exists, what it’s a response to, and what you hope people take away from reading it?
• How did you balance clarity with depth, especially when simplifying terms that carry so much history and weight?
• Can you help us understand the difference between the salad bowl and melting pot theories?
• Suppose someone’s in the middle of an interview process and they’re concerned about a company's commitment to diversity. What can they do to figure out how important diversity is to the company they’re interviewing with? Or what would you do?
• What have the most inclusive environments done well to make you feel seen and supported?
• Are you still holding yourself back? Are you still on the journey to authenticity?

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If you LIKE what you hear, please subscribe and keep listening. Sharing this episode with someone is the best way to support the podcast. 

If you LOVE what you hear and want to help me keep the interviews coming—consider buying me a coffee on Ko-Fi.

Also, I'm always looking for questions from listeners. If there's a burning question you want to hear answered on the podcast, please email it to me at [email protected].

Follow @studentsofdesignpod on Instagram for updates, episode drops, and behind-the-scenes content.

The music you hear on the podcast is Accident by Timothy Infinite and PUSH !T by Nbhd Nick.

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Olga is a Ukrainian-born and New Jersey-based muralist and lettering artist. Thanks to her godfather, she began painting at the age of six and has been an artist ever since. She has created artwork for notable clients, including Crayola, Snapchat, Tillamook, Coca-Cola, Trader Joe's, and others. Olga spent nearly a decade working in the magazine industry, and she reviewed a lot of resumes during that time. One time, someone's father called Olga to ask why she hadn't hired his daughter for a job opening. YIKES! After branching out on her own, and after hundreds of murals and lettering projects, she has a basement full of paint and way too many pens and pencils to know what to do with them. She's also a firm believer that Alphacolor makes the most buttery and saturated chalk you will ever find. Some of her book recommendations are "In Progress" by Jessica Hische, "The Lettering Manual" by House Industries, "The Power of Habit" by Charles Duhigg, and "The Body" by Bill Bryson. Once upon a time, she was afraid of dogs and highways, but has replaced those fears with a love for bunnies, hiking, and typography.   

Tune in for a talk about fundraising to support those affected by the invasion of Ukraine, how to use toothpicks, tweezers, and paintbrushes to refine food lettering compositions, and what to do when a client tells you to create whatever you want instead of giving you any type of direction. Follow Olga on Instagram @olgamuzician, and check out more of her work on her website: olgamuzician.com. If you're interested in learning how to make art with food and objects, you should take her tactile lettering class on Skillshare!

Questions for this interview.

• Did you ever think lawn signs would help lead you to such a meaningful mural in your career?
• Regarding the invasion of Ukraine. How're you doing? How're you holding up overall? Can you share some of your feelings about what's happening over there?
• How did it feel to see your work take on that kind of public and emotional significance?
• Can you explain what tactile lettering is for anyone hearing that term for the first time?
• What's the most surprisingly cooperative food you've worked with, and which one made you want to quit halfway through?
• Can you walk us through how tools like tweezers, toothpicks, and a paintbrush help you refine food lettering compositions?
• How often do the foods you want to work with influence the words within a design? Or do you usually come up with the messaging first and then select the most appropriate foods to match those words?
• What went wrong when you tried to add the finishing coat to your hand-painted skateboard?
• You painted a challenging set of murals for HoneyStash. Could you elaborate on the challenges of that project and explain how the viewer's vantage point made it difficult to paint those murals?
• What questions do you think we should ask ourselves before agreeing to a project with a low budget? Or, in other words, how do you decide if it's worth it?
• Is your mural minimum still $3,500?
• How do you handle a client who doesn't have a clue what they actually want and just tells you to do whatever you want to do?
• What made you feel successful, or what would make you feel that way? Is it a particular income amount? Is it a specific type of work or a specific client? Is it something else?

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If you LIKE what you hear, please subscribe and keep listening. Sharing this episode with someone is the best way to support the podcast. 

If you LOVE what you hear and want to help me keep the interviews coming—consider buying me a coffee on Ko-Fi.

Also, I'm always looking for questions from listeners. If there's a burning question you want to hear answered on the podcast, please email it to me at [email protected].

Follow @studentsofdesignpod on Instagram for updates, episode drops, and behind-the-scenes content.

The music you hear on the podcast is Accident by Timothy Infinite and PUSH !T by Nbhd Nick.

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Kory is the Creative Director and Founder of Park St Studio, a design studio based in Phoenix, Arizona. His wife, Kasey, is also his business partner, and she played a significant role in establishing the processes and practices that streamline the studio's operations. They have a great story of how they met, and together, they've worked with apparel brands, breweries, coffee shops, and the Phoenix Suns, among others. Their focus is on branding, packaging, merchandise, and custom illustrations, and Kory's come a long way since his childhood days of spray painting on particle board in his backyard. He's a fan of DKNG, David Walker, Benny Gold, I Am Sloth, and Wacom products, and he would love to have dinner with Ellen DeGeneres because he thinks she's hilarious. Here's his favorite quote: "Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."

Tune in for a talk about taking your design business to the next level with a CRM, learn precisely when he talks to his clients about how much money they should pay him, and he breaks down how he handles discouraging feedback without losing his confidence. Follow Kory on Instagram @korymiller and his studio @parkststudio. You'll find more of his work on his website: parkststudio.com. Party on!

Questions for this interview.

• Can you explain what Kasey does for the studio, talk about her expertise, and describe how her skills complement yours?
• Eventually, Kasey stepped away from her job to devote all of her energy to Park St Studio. What was that transition like for both of you? Was it stressful, exciting? How do you remember feeling?
• How do you interact with clients so they feel like you're a part of their team, rather than just a person they've hired to create something for them?
• How did you feel when you realized you weren't the only person who didn't have it all figured out?
• What is it about the way you approach those conversations, and why do you think clients feel comfortable with the thought of working with you?
• How quickly and at which point in the process do you start discussing money if the client doesn't bring it up first?
• What advice would you give to someone trying to determine the value of their work?
• Is there a process, a technique, or an approach you've picked up from another studio or agency that has helped you run your business more efficiently and better overall?
• So, when a client lets you know you've missed the mark, how do you process discouraging feedback without letting it shake your confidence?
• You painted a mural in the middle of an active construction site. What was that experience like, and what was your biggest takeaway from it?
• Can you explain how your use of Instagram has evolved, and also touch on how you've used the search feature, hashtags, and other accounts to help you find new people to work with?

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If you LIKE what you hear, please subscribe and keep listening. Sharing this episode with someone is the best way to support the podcast. 

If you LOVE what you hear and want to help me keep the interviews coming—consider buying me a coffee on Ko-Fi.

Also, I'm always looking for questions from listeners. If there's a burning question you want to hear answered on the podcast, please email it to me at [email protected].

Follow @studentsofdesignpod on Instagram for updates, episode drops, and behind-the-scenes content.

The music you hear on the podcast is Accident by Timothy Infinite and PUSH !T by Nbhd Nick.

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Nathan is a seasoned Illustrator, Artist, and Designer living in Austin, TX, and surprisingly, we never crossed paths while I was living in Austin. But I bet we were in the same place at the same time and never even realized it. His artwork draws inspiration from urban culture, graffiti, street fashion, and sports. At the same time, his use of texture and exaggerated character features adds a gritty New York City vibe to his illustrations. Nathan's list of clients includes the NBA, NFL, New Balance, Under Armour, Nike, Timberland, and other well-known brands. Besides reminiscing about cartoons from the '80s and '90s or classic G.I. Joe packaging, he enjoys sitting down for a meal at Jeffrey's Grocery. He's also the only person I know who has participated in a 4-hour design competition on YouTube for a chance to win $10,000.

Tune in for a talk about why he was afraid to label himself as an illustrator early on in his career, why a part of him belongs to New York City, and how he almost derailed a design competition by asking to use the restroom, lol. Follow Nathan on Instagram @atpcdesign and check out more of his work on his website: alltheprettycolors.com. Also, "Don't Never Not Give Up".

Questions for this interview.

• Do you think most people have the perception that you're only an illustrator, and do you feel like the rest of your skills are underrecognized?
• Having lived in Dallas for a bit, is any part of you a Dallas Cowboys fan?
• You've created artwork for the Dallas Mavericks. Can you explain how you got your foot in the door with the Mavs and describe what you made for them?
• When illustrating basketball players, how do you decide which details to emphasize to make a player recognizable?
• How do you break down movements like a crossover or a reverse layup into something static yet still dynamic in your illustrations?
• What is it about New York City that captures your attention, and how does the city influence you?
• Could you explain the concept behind the Trio of Time series, and then tell us about the inspiration behind the idea for your timepiece?
• Did that project teach you anything new, and what challenges did you encounter when designing for such a small mechanical footprint?
• You were on a design competition show called Card Stars. What did you know and what didn't you know about the competition before it started?
• Was the competition the first time you've ever sat down to create within such a strict, uninterrupted block of time?
• How stressful was the experience of working within a strict time limit on your slow-ass laptop, with cameras rolling, people shuffling around, and the weight of trying to do your best work for a chance to win 10,000 dollars?
• Making your family proud was essential to you. Do you feel like you did that?
• Which collaboration felt the most like a true reflection of your own voice as an artist, and why?

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If you LIKE what you hear, please subscribe and keep listening. Sharing this episode with someone is the best way to support the podcast. 

If you LOVE what you hear and want to help me keep the interviews coming—consider buying me a coffee on Ko-Fi.

Also, I'm always looking for questions from listeners. If there's a burning question you want to hear answered on the podcast, please email it to me at [email protected].

Follow @studentsofdesignpod on Instagram for updates, episode drops, and behind-the-scenes content.

The music you hear on the podcast is Accident by Timothy Infinite and PUSH !T by Nbhd Nick.

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Adam is the Principal and Creative Director of Vicarel Studios, an artful branding and graphic design studio in Denver, Colorado. He loves avocados, even though he was willing to cut them (and feta) out of his diet early on in his career to be more frugal. RESPECT. Adam has worked with notable clients like NBC, lululemon, New Belgium Brewing, SYFY, and Native Roots Cannabis Co., and he believes "If you're thinking about doing a thing, you probably should have already done it." We hung out in Austin earlier this year, had some drinks, I told him about the biological father I can't find, and then he snuck off to the restroom to take a sip of whiskey from his flask—frugal. I'm kidding, the flask part didn't happen, but it's 100% believable. One of my favorite questions I asked him in this interview was about how our work expands to fill the available time we allot it.

Tune in for a talk about four near-death experiences in four years, why he rebranded and repositioned his studio in 2020, and the most significant amount of money he billed for a single project. Follow Adam on Instagram @adamvicarel, connect with him on LinkedIn, and subscribe to his almost weekly newsletter at vicarelstudios.com/newsletter. Yeah, dawgie!

Questions for this interview.

• Can you tell us why someone held you up at gunpoint and how you felt in that moment?
• You were involved in a car wreck. How would you rate the safety of your 2019 Kia?
• Could you explain Parkinson's Law and share your thoughts on it?
• There was a time you described your work as an artful implementation of strategic design. Why did you decide that wasn't working, and how have you refined the way you talk about your studio since then?
• Can you share why you felt the need to rebrand in the first place and what your objectives were in trying to reposition yourself?
• Which templates or practices would you implement sooner if you could go back in time?
• If you think back on your life and your career, what are some of the reasons you were resistant to taking action?
• What's the budget or dollar range you hope a majority of the projects you accept fall within?
• How fearful have you been that you'll present finished ideas to a client and they respond in a way that makes you believe they feel like they're not getting their money's worth?
• Will you share the most money you've made on a single project?
• What does the phrase "chasing the fog" mean to you?
• Why do you view perfectionism as a form of procrastination and ultimately an excuse that many creatives use?
• Can you think of a time when giving first (without expectations) came back to you in an unexpected way?
• Can you tell the story of how you fucked up on The Real Housewives of Dallas, and talk about what you wanted to do on the show, but you didn't do?

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