Bryony is the creator of the Watertight Business Thinking methodology, based on original research in 2005. She has now tested and refined the decision-making frameworks across 3000+ organisations and focused on the needs of established SMEs looking to grow beyond their visionary founder.

Details of the Free book are: watertightmarketing.com/freebook

In this episode Bryony expands on the idea that with marketing you need to start at the end - what do you want people to do, what are you trying to achieve. Just listen to it :)