Digital Marketing From The Coalface

In this episode, we discuss how easy it is to get online marketing wrong and how to avoid doing that. We also, as usual, wander off into politics and other inane nonsense. If you like listening to Alex and Dave make it up as they go, this is for you. If not, go metal detecting or something.

I some niches it's hard to find meaningful data to help with your content marketing initiatives. It's some thing we come across and in this episode, alongside the usual drivel, we discuss the techniques we deploy. It's way more enjoyable than this p**s poor introduction makes it sound.

This week, amoung all the usual drivel, we discuss the tendency for businesses to create what amounts to digital landfill in their desperate attempt to create "useful content". Also, Dave tells us why he's feeling down in the dumps and Alex, for once, rocks up semi-prepared, with actual notes.

Good agencies really want, and I mean REALLY want, the work they do for you to add tangible value. They want the content they create to rank in searches, they want the videos they produce to pursuade strangers to do business with you, and they want the creative work they do to present the best possible version of your organisation.

If you don't think your agency are doing this, stop wasting their time. Now, I know this sounds blunt but nobody is winning when there's no trust. In this episode, we discuss what makes agencies tick and why trust is vital for success.

This week we're chatting about what a pain it can be to inherit an awful website and digital footprint and have to make do and mend rather than start over and do it properly.

We also talk about customer relationship management systems and why they are so great.

In this episode, we talk about some free tools you absolutely should be using, how to price something that can't be defined and social media moderation. We also talk about the Olympics and some politics, obviously.

We often speak to clients who think they know what they need, but on close inspection don't. We discuss ways to avoid wasting time trying to create a brief when you're unsure what you need. We also discuss Google Search Console data and why it's so wrong - but still useful.

Success online requires stoicism. You're going to succeed sometimes, and you're going to fail sometimes. Expecting to fail and dealing with failure is just part of the digital marketing puzzle and something we're happy to admit to.

We also discuss retainers, PPC, measuring less and lots of other things we deal with at the coalface of digital marketing.

In this episode Alex rambles on a bit but finally makes a good point - we think, you decide. We also discuss being consistent with your content. Then, weirdly, we get into some political chat.

The leaking of confidential documentation from Google has shone a light on the tech giant and suggested they have been economical with the truth about how their search engine works. In this episode, we chew it over looking for real world usable take aways. We talk about some other stuff as well.