In this week's show we discuss pointless metrics, breaking up, making up and swiping right with new clients. Or something like that.

There's a danger that AI tools are flattering to deceive. Some people seem to think that the ease with which things can be produced is somehow correlated to the quality of those things. However, this podcast isn't about slagging off AI, it's about lots of things, including the way actual people, who are not qualified to make a judgement or decision, are probably responsible for there being so many awful websites out there.

Of course, the conversation quickly descends into the usual drivel.

Once again we're a bit moany in this episode. We understand the top people, the so-called C-Suite, in an organisation are very busy and oh so important. But the thing is, digital output is the the face and voice of their organisations so if they're not involved and they don't understand the why, they're setting themselves up for online failure.

We've just migrated our website to HubSpot and we love it. Other people swear br Craft CMS and some WordPress. But, like our podcast hosts, these are just a bunch of tools. Don't pick a digital partner purely because they can operate some software.

In this episode, as usual, we discuss what's been happening this week at the coalface of digital marketing, including HubSpot and nonsense documents pretending to be about strategy.

After a pitch went wrong, Dave and Alex consoled each other and discussed the lessons learned.

Sometimes businesses change agency, it's all part of the game. The way some agencies deal with this is silly. In this episode of the podcast we mention how an agency that took a client off us shot themselves in the foot and cost the client a lot of money.

In this episode Alex and Dave talk about checking your strategic direction and understanding who you are and who you're for.

Selling seemingly boring products doesn't mean you're doomed to creating a boring website. In this episode Alex and Dave will bore you to tears talking about how not to be boring. It's not boring, honest.

In this week's coalface chat we discuss tenders from an agency perspective and Alex sort of rants on about something dull.

Google and most large organisations wax lyrical about how much they value customers while simultaneaouly being utter rubbish at supporting them. Discussing that got top billing this week as well as lots of other interesting coalface chat.