Success online requires stoicism. You're going to succeed sometimes, and you're going to fail sometimes. Expecting to fail and dealing with failure is just part of the digital marketing puzzle and something we're happy to admit to.

We also discuss retainers, PPC, measuring less and lots of other things we deal with at the coalface of digital marketing.

In this episode Alex rambles on a bit but finally makes a good point - we think, you decide. We also discuss being consistent with your content. Then, weirdly, we get into some political chat.

The leaking of confidential documentation from Google has shone a light on the tech giant and suggested they have been economical with the truth about how their search engine works. In this episode, we chew it over looking for real world usable take aways. We talk about some other stuff as well.

If you run a business your website should almost certainly generate enquiries or leads. If it doesn't, this episode of our podcast will give you the high-level guidance you need to turn things around.

We've spoken about the component parts a lot, with this episode we've pulled it all together into a handy guide. We've also got a great blog post on the subject which you can find by Googling "how to build a lead generation website".

If a web page that's been created to generate business gets visitors but doesn't generate enquiries, experiment with it. This is called conversion rate optimisation but in it's most basic form it's simply about altering a page until it resonates with your visitors causing them to take action.

In this episode we talk about this, and other things, in our usual plain English way.

In this episode, Alex illustrates why being stuck on a long train journey with him might become tedious. To be fair, he does share some worthwhile insights about why Google might be treating your website with the kind of contempt normally reserved by Peggy Mitchell towards Pat.

More rants and revelations from Alex and Dave. This week, we discuss, among many other things, businesses that let their half-wit web guy hold them to ransom. If that's you, then stop it, and here's how.

In this week's show we discuss pointless metrics, breaking up, making up and swiping right with new clients. Or something like that.

There's a danger that AI tools are flattering to deceive. Some people seem to think that the ease with which things can be produced is somehow correlated to the quality of those things. However, this podcast isn't about slagging off AI, it's about lots of things, including the way actual people, who are not qualified to make a judgement or decision, are probably responsible for there being so many awful websites out there.

Of course, the conversation quickly descends into the usual drivel.