Are you overpaying for bloated marketing software to track your ROI? In this episode, we outline the exact, completely free data stack every B2B tech leader should be using: Google Tag Manager, GA4, Search Console, and Looker Studio. We dive into the operational challenges tech service providers face when trying to accurately price complex, open-ended software bug fixes without penalising their own efficiency. Plus, learn why "niching down" and leaning into your highly specialised engineering expertise actually opens doors, and discover how raw, technical "edutainment" is outperforming corporate suits on platforms like TikTok. We also talk about the Olympics and some politics, obviously.

We often speak to clients who think they know what they need, but on close inspection don't. We discuss ways to avoid wasting time trying to create a brief when you're unsure what you need. We also discuss Google Search Console data and why it's so wrong - but still useful.

Success online requires stoicism. You're going to succeed sometimes, and you're going to fail sometimes. Expecting to fail and dealing with failure is just part of the digital marketing puzzle and something we're happy to admit to.

We also discuss retainers, PPC, measuring less and lots of other things we deal with at the coalface of digital marketing.

In this episode Alex rambles on a bit but finally makes a good point - we think, you decide. We also discuss being consistent with your content. Then, weirdly, we get into some political chat.

The leaking of confidential documentation from Google has shone a light on the tech giant and suggested they have been economical with the truth about how their search engine works. In this episode, we chew it over looking for real world usable take aways. We talk about some other stuff as well.

If you run a business your website should almost certainly generate enquiries or leads. If it doesn't, this episode of our podcast will give you the high-level guidance you need to turn things around.

We've spoken about the component parts a lot, with this episode we've pulled it all together into a handy guide. We've also got a great blog post on the subject which you can find by Googling "how to build a lead generation website".

If a web page that's been created to generate business gets visitors but doesn't generate enquiries, experiment with it. This is called conversion rate optimisation but in it's most basic form it's simply about altering a page until it resonates with your visitors causing them to take action.

In this episode we talk about this, and other things, in our usual plain English way.

In this episode, Alex illustrates why being stuck on a long train journey with him might become tedious. To be fair, he does share some worthwhile insights about why Google might be treating your website with the kind of contempt normally reserved by Peggy Mitchell towards Pat.

More rants and revelations from Alex and Dave. This week, we discuss, among many other things, businesses that let their half-wit web guy hold them to ransom. If that's you, then stop it, and here's how.