Simon Kidston is known around the world as a multilingual classic car commentator and columnist, consultant and entrepreneur. Above all, he is recognized as a deeply knowledgeable adviser on the purchase and sale of rare classics. The company Simon founded in 2006, Kidston SA, has been responsible for the sale of some of the world's highest-value motor cars. Simon developed this knowledge through his early working life in the auction world, co-founding Geneva-based Brooks Europe, lately Bonhams, and staging some of the most glamourous classic car sales ever experienced. More recently, Simon devised and launched K500, an online resource that gives honest opinions and unbiased insights into the automotive collector car market.