In this episode we are thinking about our customers in our Who We Serve process. We seek to understand the customer perspective from what motivates them, where to find them, what they like and how to bring them the most possible value. Eric is ground in Elburn, IL going back to his grandfather having a restaurant in their county. Now he navigates his own relationship with this community.

Best Served New aims to unlock the potential of F&B entrepreneurs through coaching them along their journey and amplifying their worth and work.