BSP315: Unlocking A Brand Sales Strategy - Part 1 - Tell Your Best Story Ep#1

In this three part series we unveil the 86|86|86 Challenge and get some sales strategy coaching from Jay Christianson of Tin Sheets: Cultivate. Create. Captivate (https://tinsheets.com/). In Part 1 of 3 we get into “Step 1: Cultivate Your Audience & Tools." We at Best Served need these elements to be able to launch this new initiative and be able to amplify our story and rally sponsors, writers and readers to change the landscape of media to include more voices.

Tell Your Best Story is a core philosophy and work of Best Served. In the hospitality industry, it’s about damn time we stop selling food and start telling stories. We do that by unlocking our ability to express our truths through the stories we tell. We are determined to educate everyone who commits themselves to feed their community; so a line cook can write a Job Story that lands them a position at their favorite restaurant or a baker trying to open their bakery is able to write a Product Story that wows their customers or even challenge an executive to write a real and personal Mission Story to motivate and inspired their employees.