bswift Beacon

The healthcare system is confusing, and that confusion isn't free—it just doesn't show up neatly in a spreadsheet. Transcarent CMO Janine Gianfredi joins Joel and Lennie to unpack how complexity drives delayed care, wasted time, employee stress, and more questions landing on HR's desk. They explore what HR can borrow from marketing, what actually earns trust, and how AI can help without becoming another shiny solution in search of a problem. Hear why the employers making progress are refusing to accept the status quo, designing with people, and making bold decisions with empathy.

bswift's Amanda Lindsay joins Joel to make the case that benefits communication is a marketing discipline, not a box to check. With a background in employer branding and employee experience, Amanda explains why the average worker tunes out, how to reach a workforce that never opens email, and what a genuinely creative open enrollment campaign can look like. They also get candid about where AI belongs in the comms process, why applying it wrong can harm trust, and how year-round personalization connects employees to benefits they might otherwise miss.

Amanda Lindsay is VP of bswift Engagement Solutions, where she leads a team of communication consultants focused on client satisfaction and delivery. With more than a decade of experience and expertise, she drives revenue growth and builds scalable engagement strategies that fuel practice growth and measurable client results. Amanda has worked across employer branding, employee experience, and employee engagement in agency, startup, and tech settings. Outside work, she's an outdoor enthusiast raising a pint-sized adventure buddy who was on a snowboard before he could walk.

The views expressed by guests of the bswift Beacon podcast series are theirs alone and not endorsed by nor necessarily reflect the views of bswift, its affiliates or their employees. In the episode, a widely circulated industry estimate is referenced suggesting Americans may encounter roughly 7,500 communications per day. This figure is not tied to a single primary source. The podcast recordings and all rights are owned and retained by bswift. Reproduction, duplication or reposting of podcasts or any portion thereof without the express written consent of bswift is prohibited.

Cancer doesn't start at diagnosis, and neither should the benefits strategy. In this live episode from Idea Exchange, Joel and special guest host Lennie sit down with Michael Quigg of Color Health to talk about the moments that matter most in a cancer journey, from prevention to early detection, and what happens when follow‑up falls through the cracks. Hear why screenings are avoided, why abnormal results go unanswered, and how employers can influence earlier action without adding complexity for employees or HR. Michael Quigg is Vice President of Strategic Partnerships at Color Health, where he collaborates across the healthcare software ecosystem. He brings deep experience from healthcare and technology organizations, with a practical, data-informed perspective. Michael is driven by a belief that technology can improve health outcomes and making complex systems easier for people to navigate.

bswift Chief Legal Officer John Herbst joins Denise and Joel to break down the "year of regulatory shift" and what it means for benefits leaders in 2026. From ACA subsidies expiring and HIPAA security changes to mental health parity challenges, state PBM rules, and possible PBM fiduciary duties, John calls out what's real, what's noise, and where employers should focus to stay compliant, protect their plans, and keep costs in check.

John Herbst is bswift's Chief Legal Officer. He brings more than 20 years of experience leading legal teams at high-growth software companies. John began his career at an international law firm, advising growth and Fortune 500 firms on capital raising and M&A transactions, and general corporate affairs.

bswift CEO Ted Bloomberg joins Denise and Joel to unpack the reality of 2026's costs—and why the old playbook just doesn't cut it anymore. From game-changing advances in AI to smarter, always-on engagement strategies, Ted shares how HR can move from bracing for impact to actually bending the cost curve. Along the way, we dig into how personalization can unlock proactive benefits and drive down costs.

Ted Bloomberg is a health care delivery executive with 25 years of leadership experience. He is the former Chief Operating Officer of HealthEquity and The Mutual Fund Store and held senior roles at Financial Engines and TD Ameritrade. Ted is responsible for bswift's strategic vision, growth, and culture.

How do you lead when the pressure's on? For bswift Chief People Officer Natalie Atwood, it starts long before open enrollment begins. Natalie joins Denise and Joel to talk about building relationship capital, using feedback as a lever for culture, what it takes to move the people function from administrative to strategic, and why her best advice for HR leaders is to "fix your roof when the sun's shining." About Natalie Atwood Natalie Atwood leads bswift's People function. She brings over 15 years of HR industry experience. Previously Chief People Officer at Breeze Airways and EVP of People at HealthEquity, she is passionate about team engagement, development, and inclusion. The views expressed by guests of the bswift Beacon podcast series are theirs alone and not endorsed by nor necessarily reflect the views of bswift, its affiliates or their employees. The podcast recordings and all rights are owned and retained by bswift. Reproduction, duplication or reposting of podcasts or any portion thereof without the express written consent of bswift is prohibited.

Tune in to the latest episode of the bswift Beacon. Joel and Denise are joined by Amit Jain, COO of bswift, to discuss the challenges of annual enrollment and how HR teams can navigate this busy season. Amit shares insights on preparation, teamwork, and the critical role of people, process, and technology in delivering a seamless experience.

From real-world examples to the transformative power of tools like Emma™ Intelligence, this episode offers actionable insights to help HR leaders turn annual enrollment into a strategic advantage.

Joel and Denise are back with bswift Beacon, this time joined by bswift's Senior VP of Product Engineering, Vinita Pilani, to discuss the evolution of HR tech.

They explore the shift happening in HR as AI tools take on the busy work and tactical execution, allowing teams to focus on strategy and people. From innovative dashboards to seamless employee interactions, this episode showcases how Emma AdminPro™ transforms what's possible for benefits administration.

Whether you're leading a global workforce or figuring out how to simplify day-to-day tasks, this is a conversation packed with can't-miss insights and ideas for HR leaders.

About Vinita Pilani

Vinita Pilani is SVP of Product Engineering at bswift, where she leads the creation of innovative solutions that simplify benefits administration and empower HR teams. With more than 20 years of experience in IT and platform strategy, Vinita blends technical expertise with a passion for building tools that connect employees to their benefits in smart, seamless ways.

Join hosts Denise and Joel for a special live episode of the bswift Beacon podcast, recorded at bswift's Idea Exchange conference in Hollywood, FL. This episode features guest Scott Millson, author of "Frequency of Excellence," as he shares his unique perspectives on leadership, the power of mentorship, and how to tune into everyday excellence. Packed with stories, insights, and actionable advice, this conversation is a must-listen for leaders looking to inspire their teams and build stronger workplace cultures. Don't miss it!

Scott Millson is a (mostly) retired insurance and benefits technology executive with deep expertise in designing and delivering industry leading benefits programs. Over his career, he's held leadership roles such as founder, president, and COO, as well as serving as Petty Officer Second Class in the U.S. Navy.

Now Scott focuses on helping others "find their frequency of excellence" through his work as an author and keynote speaker. His first book, "Frequency of Excellence," shares lessons in leadership and life, inspiring others to thrive. Scott lives in Winter Park, Florida, with his wife Kristin, proudly watching their four grown children discover their frequencies.

Join hosts Denise and Joel for an insightful discussion with Senior Vice President of the bswift Service Center, Eric Strom, the driving force behind bswift's Service Center transformation.

We'll cover the pivotal role service plays in benefits administration, digging into what it takes and how bswift strikes the balance between AI-driven innovation and the irreplaceable human touch. Eric shares his perspective on leadership, his approach to empowering teams and fostering connection, and how he's rethinking customer care to meet today's challenges—plus, the one thing he says is harder than all of that.

This conversation is packed with plenty of food for thought for HR professionals and service leaders looking to foster empathy, connection, and adaptability in their own organizations.