In this episode, we wrap up Part 2 of the book, Before The Bestseller, by exploring one of the most underrated book marketing strategies: knowing exactly who your book is for and how to reach them. We dive deep into how to define your ideal reader and build clear, actionable reader personas that go beyond vague categories—think specific, targeted groups that truly resonate with your message.

You’ll learn how to identify and learn from your author twin—a writer in your niche who’s already reaching the audience you want. We also walk through how to develop focused reader personas so your message actually lands with the people who matter most.

Plus, you’ll get practical time-saving strategies like calendar-based productivity hacks and a walkthrough of Amazon Author Central—a treasure trove of tools that many authors overlook.

We’ll cover how to name and refine your ideal reader, use AI to develop 2–3 clear reader personas, reverse-hack your marketing strategy by identifying your author twin, implement time-blocking strategies to boost productivity, and make the most of Amazon Author Central—even if you’re traditionally published.

If you're tired of guessing, this episode gives you the data, direction, and structure to finally market your book with intention.

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