We’re back with Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the go-to pricing partner for—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and top private equity and VC funds.

In this episode, Ulrik shares his marketing journey, emphasizing that success comes through trial and error, with persistence being key—even when certain strategies don't work out. He also reveals how he uses LinkedIn to share helpful tips based on real conversations with clients.

Ulrik talks about how his book has generated leads for his consulting business by focusing on the niche area of B2B SaaS pricing. He explains why pricing is a critical yet often misunderstood aspect for businesses, creating high demand for expertise in the field. He also highlights the power of specialized knowledge and how it can help businesses stand out in a competitive market.

Tune in for valuable lessons on niche marketing, content creation, and leveraging expertise to fuel business growth—and get a sneak peek into Ulrik's upcoming book update, where he’ll dive even deeper into these strategies!

Learn more about his book here: https://a.co/d/66GYGAa
Visit his website here: willingnesstopay.com

If you're interested in connecting further or have any questions, feel free to email Alex at [email protected]

Visit our website here: www.advancedamazonads.com

Today, we’re joined by Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the preferred pricing partner of—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and several top private equity and VC funds. With a strong academic background in analytical philosophy and finance from Harvard, and having successfully exited three businesses, Ulrik is widely recognized for his expertise in optimizing pricing strategies. In his book The Pricing Roadmap, he outlines how businesses can build pricing models that drive revenue while still delivering great value to customers. In our conversation, he shares his top strategies for SaaS pricing, how to avoid common pricing mistakes, and why focusing on outcomes can transform a business’s approach to pricing. Don’t miss this episode as Ulrik reveals powerful strategies for optimizing your SaaS pricing and explains how focusing on outcomes can accelerate growth and unlock new value for your business!

Learn more about his book here: https://a.co/d/66GYGAa
Visit his website here: willingnesstopay.com

If you're interested in connecting further or have any questions, feel free to email Alex at [email protected]

Visit our website here: www.advancedamazonads.com

In this episode, we're back with Nir Eyal, speaker, behavioral design expert, and bestselling author of Hooked and Indistractable. Nir takes us through his journey from self-publishing to achieving success as a traditionally published author. He reveals the strategies that helped him build a strong audience, such as creating engaging content, gathering early feedback, and fostering a loyal community. Nir highlights the importance of engaging with readers early on and shares how his innovative crowd-editing strategy helped build a network of contributors who spread the word about his book.

Additionally, Nir offers valuable tips for authors, including the importance of crafting original content with fresh perspectives, cultivating genuine connections with readers, and targeting problem-solving communities that are more likely to engage and share the book. This episode provides essential insights on timing, marketing, and community-building—perfect for authors at any stage of their journey.

Learn more about his book here: https://a.co/d/2pcLeT0
Check out Nir Eyal’s website here: www.nirandfar.com

If you're interested in connecting further or have any questions, feel free to email me at [email protected]

Visit our website here: www.advancedamazonads.com

In this episode, we welcome Nir Eyal, a renowned author, speaker, and expert in the field of behavioral design. His curiosity about how people form habits and make decisions shaped his writing, particularly in his books Hooked and Indistractable. Hooked explores the psychology behind building habit-forming products, while Indistractable dives into the root causes of distraction, offering practical tools to help people regain focus and manage their habits.

Nir delves into powerful insights on how habits are formed and how we can take control of our attention in a world full of distractions. He shares strategies like his 10-Minute Rule—a simple but effective tool to resist distractions and stay focused—and discusses why most distractions stem from internal emotional triggers.

If you're looking to boost your productivity, build lasting habits, or take control of your attention in today's distraction-filled world, Nir’s practical insights and curiosity-driven strategies will guide you to greater focus and self-discipline. Tune in for an eye-opening conversation on human behavior and habit formation!

Learn more about his book here: https://a.co/d/2pcLeT0
Check out Nir Eyal’s website here: www.nirandfar.com

If you're interested in connecting further or have any questions, feel free to email Alex at [email protected]

Visit our website here: www.advancedamazonads.com

In this episode, Pascal Bornet, award-winning AI and automation expert, keynote speaker, influencer, and best-selling author, shares how he became successful in his field and built a strong personal brand. His book, Irreplaceable: The Rise of Human-AI Collaboration, has sold over 4,000 copies within just six weeks of its release, with a goal of reaching 20,000 to 25,000 copies in the next year.

Pascal frequently shares articles, updates, and insights on LinkedIn about AI, automation, and the future of work. His posts include personal reflections, industry trends, thought leadership pieces, and practical advice on how businesses and individuals can leverage AI. He also engages directly with his audience by sharing real-life use cases, success stories, and discussions on human-AI collaboration. In addition to LinkedIn, Pascal runs the website irreplaceable.ai, where he shares articles and resources designed to help individuals and organizations thrive in an AI-driven world. The site also promotes his book Irreplaceable and offers tools for staying relevant in the age of automation.

His career took off with the release of his first book, Intelligent Automation, in 2020. Published during the COVID-19 pandemic, it addressed the urgent need for automation solutions as businesses faced unprecedented challenges. This success helped him grow his LinkedIn following, secure speaking engagements, and ultimately leave his corporate job to become an independent entrepreneur.

Pascal emphasizes that authenticity, passion, and offering real value are the key ingredients for building a personal brand and growing an engaged online following. With over 2 million followers across social media platforms—1.4 million of them on LinkedIn alone—he discusses how focusing on genuine, impactful content—whether educational, emotional, or even humorous—has played a major role in his success.

With Irreplaceable, Pascal’s goal is to help people remain relevant in the face of increasing automation, aiming to train more than 1 million people to become irreplaceable in their careers. Those interested can join the community on his website or find the book on Amazon.

Whether you're an aspiring author, entrepreneur, or content creator, this episode is packed with actionable advice on how to share your passion, stay authentic, and create a lasting impact online.

Learn more about his book here: https://a.co/d/bdUsTTl
Check out Pascal Bornet’s website here: www.irreplaceable.ai

If you're interested in connecting further or have any questions, feel free to email Alex at [email protected]

Visit our website here: www.advancedamazonads.com

Today, we’re diving into the captivating world where humanity meets artificial intelligence with award-winning AI & Automation Expert, Keynote Speaker, Influencer and Best-Selling Author with over two million followers, Pascal Bornet. Join us as we chat with thought leader Pascal, who unpacks his groundbreaking book, Irreplaceable.

We explore how AI is reshaping our world and what it means for our uniquely human abilities. From genuine creativity and critical thinking to social authenticity, Pascal reveals the essential skills we need to thrive in an increasingly automated future. Tune in to discover practical insights on embracing our humanity while leveraging technology to create value and connection. Don't miss this enlightening conversation that challenges us to redefine what it means to be human in the age of AI!


Learn more about his book here: https://a.co/d/bdUsTTl
Check out Pascal Bornet’s website here: www.irreplaceable.ai

If you're interested in connecting further or have any questions, feel free to email Alex at [email protected]
Visit our website here: www.advancedamazonads.com

In this episode, we’re back with Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, for a deep dive into book marketing strategies and the evolving landscape of selling books. Chris highlights the importance of understanding customer needs and adapting marketing approaches, particularly emphasizing the effectiveness of Amazon ads for straightforward book sales. He also mentions the potential of TikTok Shop ads, though they require a lot of creative effort. We touch on book funnels, where Chris explains how they can help authors not only sell books but also convert readers into clients by offering valuable upsells. He emphasizes the need for excellent content that encourages sharing, suggesting that a truly valuable product is the foundation of effective marketing. Tune in as we explore the intricacies of lead generation, audience engagement, and the necessity of continuous testing to find what works best for each author’s unique context.

Check out Chris Benetti’s website at smartauthormedia.com

In this episode, we’re thrilled to welcome Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, who has sold over 40,000 books and invested nearly a million dollars in advertising, collaborating with industry leaders like Ryan Deiss, the author of Get Scalable. We dive deep into Chris's insights on crafting nonfiction books that resonate with readers and convert them into leads.

We talk about strategies like conducting an "ask campaign" to gather valuable insights from clients, which can help shape your book’s content. Chris also highlights the common challenges authors face, such as how to balance book sales with actually converting those readers into clients and explore the need for books to serve as conversion tools rather than just personal achievements. Chris emphasizes the importance of clear calls to action and even suggests trying out split testing to refine your marketing strategy. If you’re a nonfiction author looking to write impactful books and build trust with your audience, you won’t want to miss this one!

You can check out his website at smartauthormedia.com

We’re back with another episode of our Friday Sessions featuring Laura Russom, Director of Author Success. Today, we have the pleasure of introducing Kat Finnerty, author of Never Let a Good Disaster Go to Waste: Making Sense of a Life of Absurdity, A Memoir. Kat shares her inspiring journey of writing her memoir, encapsulating struggles like personal betrayal and the complexities of book marketing.

In this session, we take a closer look at how Amazon ads function and the typical hurdles authors run into, particularly with profitability, shedding light on the common frustrations of the publishing landscape. We explore effective strategies for engaging with podcasts and building relationships with micro-influencers, emphasizing the importance of having a solid system for content creation. Additionally, we talk about finding the right balance between quality and quantity in marketing outreach, offering tips for boosting visibility while maintaining a practical focus on delivering real value to readers. Join us as we navigate collaborative learning opportunities in systematized book marketing.

You can check out Kat Finnerty’s book here.
If you're interested in connecting further or have any questions, feel free to email Alex at [email protected]
Check out our website here.

Today, we’re featuring a special episode from one of our Friday Sessions with Laura Russom, our Director of Author Success to share valuable insights from our years of experience in the community. This session aims to equip authors with essential tools and deepen their understanding of the publishing industry!

We’re excited to welcome three amazing authors: Brooke Bussard, MD, author of Chew On This: Bite-Sized Stories about Nutrition; Nathan Tanner, who wrote The Unconquerable Leader: Mastering the Internal and External Game and Not Your Parents' Workplace: Critical Lessons for Interns and Young Professionals; and Susan Keller, whose works include Blood Brother: A Memoir and Mostly Sober: A Love Story and a Road Trip. Together, we’ll explore effective book marketing strategies and the crucial role of gathering Amazon reviews.

Join us as we dive into practical tips for collecting reviews, leveraging personal connections, and using storytelling to engage potential reviewers. We’ll address common challenges authors face, discuss ethical practices for requesting feedback, and provide actionable steps to boost visibility and sales. This session is packed with valuable advice to enhance your book’s reach and foster a supportive community!


Be sure to check out the books by our featured authors:
Brooke Bussard, MD: 
Chew On This: Bite-Sized Stories about Nutrition

Nathan Tanner:
The Unconquerable Leader: Mastering the Internal and External Game and
Not Your Parents' Workplace: Critical Lessons for Interns and Young Professionals

Susan Keller:
Blood Brother: A Memoir and
Mostly Sober: A Love Story and a Road Trip

If you're interested in connecting further or have any questions, feel free to email Alex at [email protected]
You can check out our website here.