In this episode of Behind the Cardboard, host Ellie Dix talks with game designer Fertessa Allyse, known for Wicked & Wise and Cascadia Junior. They dive into the world of sell sheets—why they matter, what to include, and how to craft one that grabs attention. Fertessa shares tips on outlining your game effectively, finding its unique hook, and blending your elevator pitch seamlessly into the design. Whether you're prepping for a pitch meeting or just curious about the business side of game design, this episode is packed with practical advice.