Think Like A Game Designer

Alexander Seropian joins us on today’s episode, bringing his vast expertise from decades in the video game industry. Alex is the founder of several influential game companies, including Bungie, Wideload Games, Industrial Toys, and Glenslinger Studios. He has also held leadership roles at Disney and Microsoft, overseeing teams of more than 100 people. Among his many accomplishments, Alex is best known for co-creating the iconic game Halo and for being a driving force in game design and industry innovation. In addition to his executive work, Alex has served as an advisor and investor in numerous startups.

In this episode, Alex shares his journey, from his early days growing up in the 80s and programming on an original Mac, to founding Bungie and navigating the challenges of building and leading teams. He dives into what it takes to manage through failure, the lessons learned from his entrepreneurial ventures, and his thoughts on the future of gaming, including the roles of VR, AI, and Web3. Alex’s insights into game development, team building, and navigating the ever-evolving game industry provide invaluable wisdom for creators at every stage of their careers. Enjoy!

Richard Bartle and Nigel Roberts join us on today’s episode, bringing decades of experience in gaming, technology, and community building. Richard is one of the co-creators of MUD (Multi-User Dungeon), the precursor to today’s MMORPGs, and developed the famous Bartle Taxonomy, which categorizes player types. He’s also a renowned author and academic, with works like How to Be a God exploring virtual worlds.

Nigel Roberts, one of Richard’s long-time collaborators, was involved in the development of MUD and has had a significant role in shaping the modern internet. He is a member of the ICANN Board of Directors and one of the founders of the .gg domain. Nigel also made history as the first person to win a lawsuit in the UK for unsolicited spam email. His legal and technical insights have been instrumental in building communities both online and in the gaming world.

In this episode, Richard and Nigel share their journey from developing the earliest multiplayer games to navigating the challenges of decentralized systems, community regulation, and virtual economies. They also discuss the power of “what if” in game design, the hero’s journey, and how both players and designers can express freedom and identity through games. Enjoy!

About Alex Yeager

Alex Yeager joins us on today’s episode to bring his wealth of knowledge and experience from over 20 years in the board game industry. Alex is the Chief Operating Officer at Amigo Games, overseeing the company’s North American operations. Before his time at Amigo, Alex held various leadership roles at renowned companies like Mayfair Games, where he served as Vice President of Acquisition and Development, and Steve Jackson Games, where he contributed significantly to their demo programs. He also has a rich background as an event coordinator and demo leader, helping bring many games to wider audiences.

In this episode, Alex shares his journey, from falling in love with tabletop games like Cosmic Encounter and Illuminati to his deep involvement in demoing for Steve Jackson Games and CheapAss Games. He walks us through his innovative 2-2-2 demo method, explains what makes a game pitch successful, and dives into the marketing strategies that can revive evergreen titles like Bonanza. Alex’s insights into game development, pitching, and the mechanics behind building successful games provide a goldmine of advice for designers and developers alike. Enjoy!

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About Scott Morris

Scott Morris joins us on today’s episode to share insights into the world of game design and business development. Scott is the Chief Sales and Marketing Officer at Lucky Duck Games, where he has played a key role in the company's growth, including the recent acquisition by Goliath Games. Before his time at Lucky Duck, Scott held leadership positions at GTS Distribution and Passport Game Studios. He's also the designer of Firefly: Shiny Dice, a dice game based on the beloved Firefly universe, published by Upper Deck Entertainment.

In this episode, Scott walks us through his journey, from running the successful review site Crits Happen to transitioning into full-time roles within the board game industry. He shares valuable lessons on branding, including how to effectively pitch a game and the complexities of acquisitions in the gaming world. Scott’s deep dive into the business side of game design, along with his tips for navigating contracts and branding, provides essential advice for designers at all stages of their careers. Enjoy!

In this special live episode recorded at Gen Con 2024, I share key lessons from my 20 years in the game industry, including insights from working with industry legends like Richard Garfield and designing major games like Ascension, Shards of Infinity, Bakugan, and SolForge Fusion. Here are some key takeaways:

* Emotional Impact: Pay close attention to how games make players feel. Player experience is the most important metric for a game.

* Set Deadlines: Setting deadlines and doing your best to hit them will change your life—deadlines are magic.

* Core Design Loop: Focus on regular iteration and refining ideas.

* Community: Building solid relationships with other creators is essential for growth. Always ask what value you can add, and you’ll be headed in the right direction.

If these ideas resonate with you, join my Think Like A Game Designer Mastery Course to receive hands-on guidance and turn your game ideas into reality. You'll have the opportunity to pitch your game to real publishers, work with a creative community, and receive expert feedback as you bring your designs to life. Sign up now!

Ethan Mollick joins us today to share his insights into the rapidly evolving world of artificial intelligence. Ethan is an associate professor at the Wharton School of the University of Pennsylvania, specializing in innovation and entrepreneurship. He also co-directs the Generative AI Lab at Wharton, which focuses on developing prototypes and conducting research to explore how AI can help humans thrive while reducing risks. His body of work includes the book Co-Intelligence, a New York Times bestseller that delves into AI's current state and future, as well as numerous published papers in top academic journals.

In this episode, Ethan takes us through his journey from working at MIT's Media Lab with AI pioneer Marvin Minsky to becoming a leading voice on the impact of AI on work and education. He shares practical advice on how creatives, including game designers, can wield AI to enhance their work while navigating its ethical complexities. Ethan and I reflect on co-designing the Breakthrough Game, which has been used by organizations like Google and Twitter to boost innovation and creativity. There’s a lot to learn from this episode, so get those notebooks out—Enjoy!

In this episode of "Think Like a Game Designer," I take a different approach by presenting a solo discussion without any guests. Here, I focus on a concept I introduced in a previous episode with Stephan Brissaud: the CORE Attributes. These attributes became very popular among listeners, so much so, that I thought it worth expanding upon in a new episode.

I'll be elaborating on these core attributes, which I believe are essential for success: Curiosity, Obsession, Resilience, and Empathy. My goal is to provide a deeper understanding of these attributes in your life, offering insights and practical advice.

CORE Attribute References:

Summary of CORE Attributes:

* Curiosity: The spark that drives learning and exploration. Stay curious and keep exploring.

* Obsession: The focus and dedication needed to dive deep into a subject. Find something you're passionate about and dive in, blocking out all distractions.

* Resilience: The ability to overcome challenges and use setbacks to fuel growth. Learn from your failures and keep pushing forward.

* Empathy: This point is about understanding others and adding value to people’s lives. Our creative work has to serve others to be truly meaningful and we need to enroll others into our projects by understanding and speaking to their needs.

These attributes have been crucial in both my personal and professional life. In this episode, I share personal anecdotes and practical exercises to help you cultivate these traits.

I’d love to hear your feedback and engage with you through my Substack and Twitter. I'm incredibly grateful for this community and the opportunity to share these insights with you.

Game Links:

* Ascension Legends

* You Gotta Be Kitten Me

* SolForge Fusion

About Jonathan Tweet

Jonathan Tweet joins us today to share his 25-year journey through the gaming industry. His impressive portfolio includes titles such as Ars Magica, Over the Edge, Everway, and Dungeons & Dragons 3rd Edition. In addition to his work in game design, Jonathan is also a successful children's book author. His book Grandmother Fish is the first designed to teach evolution to preschoolers, blending his game design expertise with educational storytelling. In this episode, Jonathan takes us through his beginnings, from self-publishing Ars Magica in 1987 to freelancing for games like RuneQuest and Call of Cthulhu. He provides insights into the development of Dungeons & Dragons 3rd Edition, explaining the open gaming license and its impact on the RPG industry. Jonathan also shares a personal story about a live event game he designed that significantly influenced my life. I can’t wait for you to dig into this episode—Enjoy!

Jeff Engelstein joins us today to share his expansive journey in the gaming world. An award-winning tabletop game designer, Jeff has crafted acclaimed titles such as Space Cadets, The Fog of War, Pit Crew, and Super Skill Pinball. Beyond game design, Jeff is an adjunct professor at the NYU Game Center, where he imparts his deep knowledge of game mechanics and theory. He has contributed extensively to the Dice Tower podcast series on the math, science, and psychology of games and has hosted the Ludology podcast, diving into the intricacies of game design. With a degree in physics and electrical engineering from MIT and leadership roles at companies like Mars International, Mind Bullet Games, and Navar Engelstein Associates, Jeff brings a unique blend of analytical rigor and creative insight to his work. In this episode, Jeff discusses his origin story, the impact of psychology on gameplay, and the evolving tools and techniques that shape game design today. Tune in to uncover the depth of Jeff Engelstein’s expertise and his contributions to the games industry.

About Stephan Brissaud

Stephan Brissaud joins us today to explore his extensive career in navigating the gaming industry. With his roots beginning at Nintendo, Stephan has tackled roles from COO of Iello to President of the Game Manufacturers Association and Senior Director of Games at Funko. He’s not just a veteran; he’s a strategist and consultant who has mastered the art of bringing games from concept to consumer hands, navigating marketing strategies, distribution channels, and retail complexities. In today's episode, Stephan discusses how game design intertwines with marketing and expansion, sharing insights that creatives can't afford to ignore. Tune in to discover the depth of Stephan Brissaud’s impact on the games industry and the lessons from his journey that could redefine your approach to game design and creativity.

Want to support the podcast and get more design lessons?

Paying subscribers enjoy an abundance of extra game design content and an exclusive newsletter with new lessons, archive access, videos, and more! By opting for a free or paid subscription, you can get the latest articles delivered to your inbox and support this podcast!