Getting into magazines, newspapers, blogs and other online and offline publications is a powerful way to improve your visibility, position yourself as an expert in your niche and get clients with ease. That’s why last time we talked about how you can find those journalists who are already writing about topics in your niche. This will help you to connect with them and start taking your business to the next level. This time I want to build more on what we covered and explain those essential ‘dos and don’ts’ that you need to be aware of when you reach out to that journalist.