BECOME THE EXPERT. The podcast for coaches who want to get clients with ease.

Imagine if you could just sit down and allow all your creative content ideas to flow out of you with ease…

You’d simply get that flash of inspiration and then effortlessly express your unique message with your intended audience in the medium you choose: blogs, podcasts, videos, photography…

You could wave goodbye to struggles.

To staring at the blank screen.

To feeling so frustrated that you just want to tear your hair out.

You could just create awesome content that would allow you to connect with your audience, solve their problems and encourage them to follow you.

But we all know what the reality looks like…

There are days when it’s a struggle to get your brain to function. Ideas get stuck somehow in your head and never make it onto the page. Or worse still, your mind goes blank and you feel like you have nothing of value to offer the world.

Yes, we’ve all been there. Say hello to writer’s block.

However, there’s no reason why you have to stay stuck forever or let your skills and talent go to waste. Here are ten tips on how you can overcome writer’s blog (or creative block) and create some awesome content.

If you’re listening to this episode, then congratulations!

You’ve probably landed an opportunity to submit a guest post to a blog or an online magazine and you’re keen to know how to grasp the opportunity with both hands.

As you might know, I have over 100,000 monthly readers on my coaching business blog and I get lots of requests for guest postings on my site. This means I know what it feels like on both sides - I know what works well when it comes to submitting a guest post and I also know what it feels like to receive one.

So let me share with you the ‘dos and don’ts’ of how to submit a guest post that the host blogger will love, and your business will too.

Newsletter marketing (or email marketing) is king when it comes to building your position as an expert, growing your business and adding more value to your clients’ lives.

But when your coaching business is still getting off the ground, it can be hard to know how to get started with newsletter marketing and making it work for you.

This is one of the main challenges that my clients complain of facing before they start working with me.

So in this episode, I want to walk you through email marketing and show you how you can start building your list today, how to get your subscribers to actually open those emails, and how you can keep nurturing your email list so they become loyal to you and your brand.

SEO is a tool that will help you rank highly on search engines such as Google, Pinterest and YouTube. It’s one of the most essential parts of the success of your business, and if your website doesn't rank highly (or at all!), it’s going to be much harder to be visible. End of story. Instead of needing to go the traditional route and spend money on advertising, SEO allows you to grow your business, reach more clients, and position yourself as an authority in your field without needing to invest hours of your time. SEO is also one of the best investments I have made in my coaching business. I’ve reached more than 1 million people with my blog and all with organic traffic throughout the first two years. They all found me through Google because my website and articles rank highly. My audience can see that I do know what I’m talking about, that I have authority in my field and that I can help solve people’s problems. That’s why this blog post is very important to me. I want to share what I know about SEO with you so you can start ranking highly on those search engines and take your business to the next level too.

So, you’ve done all that hard work. You’ve pitched your story to a journalist or editor, they loved the message you’re sharing, and so you landed that interview. Awesome! There’s just one problem. The mere thought of doing the interview itself leaves you quaking in your boots. Especially if you’re new to PR, you struggle with nerves or you feel like you have the future success of your business resting on your shoulders. Yes, these interviews are important, but there’s no need to feel overwhelmed. When you know how to best prepare for your interview, skilfully share your message with your audience, position yourself as an expert and get maximum coverage, you’ll rock that media interview like a superstar and actually enjoy the experience. So, to kick-start your media training, here are my most valuable tips for preparing for those print, TV, and radio interviews.

Getting into magazines, newspapers, blogs and other online and offline publications is a powerful way to improve your visibility, position yourself as an expert in your niche and get clients with ease. That’s why last time we talked about how you can find those journalists who are already writing about topics in your niche. This will help you to connect with them and start taking your business to the next level. This time I want to build more on what we covered and explain those essential ‘dos and don’ts’ that you need to be aware of when you reach out to that journalist.

Do you know that reaching out to journalists, blogs and magazines in your niche is an important part of growing your business? It can help you to become more visible to your ideal client, grow your reach, build your reputation as an expert in your field and gain that vital social proof and credibility. This is what will help you gain clients with ease. So, let me take a huge chunk of the hard work out of your hands and explain how you can use several tools (both free and paid) to reach those journalists who are out there looking for stories like yours, and take your coaching business to a whole new level of success.

You know that you need to create some amazing content so that you can serve the needs of your audience, position yourself as an expert and find clients with ease. But making sense of all the steps you need to take to get from your idea to your finished piece of content and getting it optimised for Google and social media can seem like a huge task to tackle. In this episode, I’m going to share with you my personal content creation process.

Creating awesome content can be incredibly difficult if you don’t know how to do it right. That’s why I’ve created this episode! Keep listening to learn the eight steps you need to take to create amazing content and find out how to create it consistently.

Creating powerful content is an essential part of every successful PR and publicity strategy. However, it can be very challenging to have a flow of creative content ideas without being a copycat or getting overwhelmed with the whole idea of content creation.