So, you’ve done all that hard work. You’ve pitched your story to a journalist or editor, they loved the message you’re sharing, and so you landed that interview. Awesome! There’s just one problem. The mere thought of doing the interview itself leaves you quaking in your boots. Especially if you’re new to PR, you struggle with nerves or you feel like you have the future success of your business resting on your shoulders. Yes, these interviews are important, but there’s no need to feel overwhelmed. When you know how to best prepare for your interview, skilfully share your message with your audience, position yourself as an expert and get maximum coverage, you’ll rock that media interview like a superstar and actually enjoy the experience. So, to kick-start your media training, here are my most valuable tips for preparing for those print, TV, and radio interviews.