We're live from Syndigo Connect 2026!  In this BTS Live miniseries, we'll be featuring interviews some of the best and brighest minds in in the digital commerce space, right from the show floor. 

We continue the miniseries with Russ Dieringer, Founder and CEO of Stratably. He joins Dave to break down what’s real vs hype when it comes to AI and agentic commerce, where brands are seeing traction today, and why strong data foundations remain critical to unlocking meaningful impact.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker