We talk to Nicole Lintemuth, owner of Bette's Pages (https://www.biblio.com/bookstore/betties-pages-lowell), an independent book store in ultra conservative Lowell, MI. Nicole is very accepting of BIPOC and LGBTQ+ people and has received both support and backlash. We will discuss with her some of the issues and successes of not hiding your social views from your business. David will also discuss similar situations with Break Room Therapy (https://twitter.com/BreakRMTherapy).