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Buckle-Up, Google Reviews Update Weak, Hidden Gems Rolled Out, Personalized Google, Follow & Notes, SGE, Bing Chat, Copilot, SEO, Local, Ads & More
It was a very busy week, so I apologize for the length of this video, so buckle up and get ready. Not that Google wanted to say that, but changes are coming to Google Search. We saw signs earlier this week that the Reviews update has rolled out but it seems weak. Google also shocked us by telling us that the Hidden Gems algorithm is live and has been live for months. Google has personalized search results based on your search history, added more perspectives, added a new follow feature, and has a new notes feature that many think will fail. Google also added gift ideas to SGE, with AI-generated images for apparel and men’s try-on. Google is testing new SGE ads, “you may also like.” Bing Chat was renamed to Copilot. Google said we should expect to see changes around third-party content issues in Google Search. Google won’t detail how it uses user interactions in search. Google updated its search quality raters guidelines; it seemed like a smaller update. Google Search Console has a new robots.txt report, which replaced the tester tool. Google said you should avoid including prices in the titles of your flight pages. Google added new carouse carousel information structured data and Search Console reports. Google seems to be showing FAQ-rich results again. Danny Sullivan shared his Google Search presentation on X. Google Business Profiles added gym attributes and you can now verify your business by taking a photo of your vehicle at a customer location. Google sued over fraudulent use of DMCA takedown requests. Google documented its safety crawler. Google is testing arrows by sitelinks. Bing Chat may now use AI to write your snippets. Bing image search ads are super hard to see. Microsoft Advertising is sending faster email disapproval notices. Yahoo may launch the new Yahoo Search experience in the coming months. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
SPONSOR: Wix - Wix has a new AI meta tag creator to help you automate title tags and meta descriptions, check out this overview from George on Wix about this feature.
0:00 - Introduction
1:15 - Buckle Up: Google To Make Major Search Ranking Changes
1:35 - Signs The Google November 2023 Reviews Update Hit This Weekend
2:03 - Google Hidden Gems Ranking Algorithm Update
3:23 - Google To Personalize Search Results To Your Previous Searches
4:37 - Google Search Adds Follow Feature
5:32 - Google Search Labs Adds Notes To Search Results
6:36 - Google SGE Gift Ideas, Generate Images For Apparel & Men's Virtual Try On
7:05 - Google Testing SGE Ads - Sponsored Content - You May Also Like
7:26 - Bing Chat Now Named Copilot
7:43 - Google: Expect To See Changes In Search Around Third Party Hosted Content
8:34 - Google Won't Detail How It Uses User Interaction Signals In Search
9:20 - Google Search Quality Raters Guidelines Updated With Fewer Pages
9:44 - New Google Search Console Robots.txt Report Replaced Robots.txt Tester Tool
10:11 - Google: Avoid Including Prices Of Flights In Your Title Tags
10:40 - Google Adds New Course Carousel Info & Search Console Reports
11:11 - Google Search Console Adds Learning Video Rich Results Data To Performance Reports
11:38 - Google Showing More FAQ Rich Results By Tweaking Which Sites Can Show Them?
12:31 - Danny Sullivan Posts His Google Search Presentation On X
12:50 - New Google Business Profiles Gym Attributes/Amenities
12:56 - Google Business Profiles Verification Method: Upload Photo At Customer Location
13:18 - Google Sues Over Fraudulent & Weaponized DMCA Takedown Requests
13:54 - Google Safety Crawler Google Help Documentation
14:08 - Google Tests Northeast Arrow By Sitelinks
14:23 - Bing May Now Use AI To Write Your Snippets With AI-Generated Captions
14:43 - Bing Image Search Hard To See Ad Labels
15:00 - Microsoft Advertising Sending Faster Email Disapproval Notices
15:07 - New Yahoo Search Experience May Launch Soon
15:35 - Conclusion
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By Barry SchwartzIt was a very busy week, so I apologize for the length of this video, so buckle up and get ready. Not that Google wanted to say that, but changes are coming to Google Search. We saw signs earlier this week that the Reviews update has rolled out but it seems weak. Google also shocked us by telling us that the Hidden Gems algorithm is live and has been live for months. Google has personalized search results based on your search history, added more perspectives, added a new follow feature, and has a new notes feature that many think will fail. Google also added gift ideas to SGE, with AI-generated images for apparel and men’s try-on. Google is testing new SGE ads, “you may also like.” Bing Chat was renamed to Copilot. Google said we should expect to see changes around third-party content issues in Google Search. Google won’t detail how it uses user interactions in search. Google updated its search quality raters guidelines; it seemed like a smaller update. Google Search Console has a new robots.txt report, which replaced the tester tool. Google said you should avoid including prices in the titles of your flight pages. Google added new carouse carousel information structured data and Search Console reports. Google seems to be showing FAQ-rich results again. Danny Sullivan shared his Google Search presentation on X. Google Business Profiles added gym attributes and you can now verify your business by taking a photo of your vehicle at a customer location. Google sued over fraudulent use of DMCA takedown requests. Google documented its safety crawler. Google is testing arrows by sitelinks. Bing Chat may now use AI to write your snippets. Bing image search ads are super hard to see. Microsoft Advertising is sending faster email disapproval notices. Yahoo may launch the new Yahoo Search experience in the coming months. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
SPONSOR: Wix - Wix has a new AI meta tag creator to help you automate title tags and meta descriptions, check out this overview from George on Wix about this feature.
0:00 - Introduction
1:15 - Buckle Up: Google To Make Major Search Ranking Changes
1:35 - Signs The Google November 2023 Reviews Update Hit This Weekend
2:03 - Google Hidden Gems Ranking Algorithm Update
3:23 - Google To Personalize Search Results To Your Previous Searches
4:37 - Google Search Adds Follow Feature
5:32 - Google Search Labs Adds Notes To Search Results
6:36 - Google SGE Gift Ideas, Generate Images For Apparel & Men's Virtual Try On
7:05 - Google Testing SGE Ads - Sponsored Content - You May Also Like
7:26 - Bing Chat Now Named Copilot
7:43 - Google: Expect To See Changes In Search Around Third Party Hosted Content
8:34 - Google Won't Detail How It Uses User Interaction Signals In Search
9:20 - Google Search Quality Raters Guidelines Updated With Fewer Pages
9:44 - New Google Search Console Robots.txt Report Replaced Robots.txt Tester Tool
10:11 - Google: Avoid Including Prices Of Flights In Your Title Tags
10:40 - Google Adds New Course Carousel Info & Search Console Reports
11:11 - Google Search Console Adds Learning Video Rich Results Data To Performance Reports
11:38 - Google Showing More FAQ Rich Results By Tweaking Which Sites Can Show Them?
12:31 - Danny Sullivan Posts His Google Search Presentation On X
12:50 - New Google Business Profiles Gym Attributes/Amenities
12:56 - Google Business Profiles Verification Method: Upload Photo At Customer Location
13:18 - Google Sues Over Fraudulent & Weaponized DMCA Takedown Requests
13:54 - Google Safety Crawler Google Help Documentation
14:08 - Google Tests Northeast Arrow By Sitelinks
14:23 - Bing May Now Use AI To Write Your Snippets With AI-Generated Captions
14:43 - Bing Image Search Hard To See Ad Labels
15:00 - Microsoft Advertising Sending Faster Email Disapproval Notices
15:07 - New Yahoo Search Experience May Launch Soon
15:35 - Conclusion