Google’s search ranking volatility continues and continues, it is weird at this point. Google Search Live with video is finally rolling out. Google AI Mode added file uploads, canvas planner and search while browsing. Google is testing help me shop in AI Mode. Google AI Mode is expanding to the UK. Google Search Central had a Deep Dive three-day event and we posted some of the slides from that event. Fabrice Canel from Microsoft Bing said normal SEO works for AI search. Google is testing Posts on Reddit section. Google merchant knowledge panels deals were updated from promotions. Google Ads ad group setting of AI Max is in beta. Google Local Service Ads message leads are likely more expensive now. Google Ads may be turning off conversion tracking, remarketing, and personalization for some advertisers. Google to use machine learning to determine user ages for ad privacy controls. Google Business Profiles attributes are being confirmed with percentages. Google is testing AI-generated Business Profile restaurant menus. Microsoft Advertising revenue was up 21% for the third time in a row. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

0:51 - Google Search Ranking Volatility Heated Yet Again : https://www.seroundtable.com/google-search-ranking-volatility-heated-39865.html

1:25 - Google Search Ranking Volatility Was Heated This Weekend - Reversals? : https://www.seroundtable.com/google-search-ranking-volatility-heated-weekend-39834.html

1:40 - Google Search Live With Video Rolling Out : https://www.seroundtable.com/google-search-live-with-video-39839.html

2:06 - Google AI Mode Gains Upload Files, Canvas Planner & Search While Browsing : https://www.seroundtable.com/google-ai-mode-updates-39840.html

2:55 - Google Search: Help Me Shop In AI Mode : https://www.seroundtable.com/google-help-me-shop-in-ai-mode-39806.html

3:23 - Google AI Mode Expands To The UK : https://www.seroundtable.com/google-ai-mode-uk-39842.html

4:06 - Google Search Central Deep Dive 2025 Indexing Slides : https://www.seroundtable.com/google-search-central-indexing-slides-39833.html

4:33 - Bing: Optimize For AI Search By Following SEO Guidelines : https://www.seroundtable.com/bing-ai-search-seo-guidelines-39866.html

5:35 - Google Search Posts On Reddit Section Replacing Discussion and Forums? : https://www.seroundtable.com/google-posts-on-reddit-section-39861.html

6:19 - Google Merchant Knowledge Panel Deals Section Update : https://www.seroundtable.com/google-merchant-knowledge-panel-deals-update-39863.html

6:36 - Google Ads Ad Group Settings For Al Max : https://www.seroundtable.com/google-ads-al-max-ad-groups-39851.html

6:58 - Google Local Service Ads Message Leads Now More Expensive? : https://www.seroundtable.com/google-local-service-ads-message-leads-price-change-39831.html

7:29 - Google Ads Turns Of Personalization, Remarketing & Conversion Tracking : https://www.seroundtable.com/google-ads-personalization-remarketing-conversion-consent-39841.html

8:13 - Google To Use Machine Learning To Determine Age For Ads & More : https://www.seroundtable.com/google-ads-ml-age-detection-39859.html

8:47 - Google Business Profile Attributes With Confirmed By Percentages : https://www.seroundtable.com/google-business-profile-attributes-confirmed-by-39835.html

9:10 - AI Generated Google Business Profiles Menus : https://www.seroundtable.com/google-business-profiles-menu-ai-summaries-39838.html

9:33 - Microsoft Bing Advertising Revenue Up 21% Yet Again : https://www.seroundtable.com/microsoft-advertising-bing-earnings-39857.html

10:10 - Conclusion 

Today we covered Google rolling out Search Live with video support. Google also released a number of new AI Mode features, like Canvas.  Google Ads rolls out search term categories insights for responsive search ads. Google Ads assets links with different shapes and colors. Google is also testing AI Max ads. Google Ads grouping favicons.

0:00 - Introduction

0:39 - Google Search Live with video

1:53 - Google AI Mode Canvas is here

4:55 - Google Ads search term insights for RSA

5:50 - Google Ads sitelinks with different colored and shapes

7:00 - Google Ads AI Max search ad

8:00 - Google Ads favicon groupings 

8:18 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered that Google Ads disabled conversion tracking, personalization and remarketing for some advertisers. Google AI Mode expanded to the UK.  Google AI Mode to help you shop.  Google AI generated menu summaries.

0:00 - Introduction

0:52 - Google Ads disables conversion tracking, personalization and more

2:36 - Google AI Mode expands to the UK

3:52 - Google - help me shop in AI Mode

6:46 - Google AI generated menu summaries

8:37 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered  that Amazon seems to have stopped using Google Shopping Ads. Google Ads is adding click and conversions data to RSAs. Google Local Service Ads may be charging more for message leads. There is ongoing post-Google core update volatility won’t calm down. Google Business Profiles shows how many confirmed the attributes. Google about this site tries a question mark again.  

0:00 - Introduction

0:30 - Amazon drops Google Shopping Ads

2:24 - Google Ads RSAs with click and conversion data

4:08 - Google Local Service Ads message leads to cost more

4:34 - Google ranking volatility so so heated

6:12 - Google Business Profiles confirming your attributes

8:58 - Google About this site with question marks, again

9:46 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on Thursday. A Pew Research study on AI Overviews shows clicks significantly drop when AI Overviews are on the page, Google disputes this. OpenAI may be crawling the LLMS.txt file but Google says they won’t. Google says it even makes sense to noindex the LLMS.txt file. Is OpenAI stealing Google’s search results? Google says normal SEO works for AI Overviews. Google Search doesn’t support product pricing by state. Google spoke about CSS and SEO. Google also spoke about SEO for show pages. Google announced the Google Trends API, it is an alpha. Google Search Console has a new logo. Google Web Guide is a new labs feature or organize your web results. Google Search tests replacing the more tab with more filters, show more and more options. Google is testing a see more link and other snippet hyperlinks. Google launched its virtual try on and also custom price alert triggers. Bing is testing borders around its search results. Google dropped the sponsored label from the find related products and services query expansion. Google Ads optimization score is column tips. Google Ads competitive aware recommendations are rolling out. Google Ad negative keyword lists for PMax campaigns are coming. Google Ads brand inclusions and exclusions are now just for AI Max. Google Ads RSAs added click and conversion detail data. Jordi Ribas from Microsoft compared Copilot to Google AI Mode. Google reported its earnings and ad revenue continues to climb.That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

0:00 - Introduction

0:39 - Google Search Ranking Volatility Very Heated Days After Core Update Completed

1:04 - Google Search Ranking Volatility Remains Heated Spiking Thursday

1:37 - Pew: Searchers Less Likely To Click On Links In Google Search With AI Overviews

3:08 - Is ChatGPT Using Google Search Results?

4:23 - Google: It Makes Sense To Noindex LLMs.txt

4:41 - Is OpenAI Crawling LLMs.txt Files? Google Says It Won't.

5:11 - Google: Normal SEO Works To Get Into AI Overviews

5:30 - Google Search Doesn't Support Different Product Pricing By States

6:01 - Google On CSS & SEO

6:17 - Google On Show Webpage SEO

6:54 - Google Announces Google Trends API

7:30 - Google Search Console Has A New Logo

7:40 - Google Web Guide Uses Gemini To Organize Your Web Results

8:07 - Google Search Tests Replacing More With More Filters & Show More

8:22 - Google Search Result Snippets With See More & Other Hyperlinks

8:45 - Google Virtual Try-On & Customized Price Alerts Now Live

9:10 - Bing Tests Borders Around Search Results

9:18 - Google Drops Sponsored Label For Find Related Products & Services Ads

9:56 - Google Ads Optimization Score Column Tips

10:15 - Google Ads Competitive-Aware Recommendations

10:32 - Google Ads Negative Keyword Lists For Performance Max Campaigns - Maybe?

10:48 - Google Ads Brand Inclusions & Exclusions In AI Max

11:06 - Google Ads RSAs Adding Click & Conversion Data

11:19 - Microsoft's Jordi Ribas Compares Copilot To Google AI Mode

11:40 - Google Ad Revenue Up 10.4% & Overall Revenue Up 14%

12:16 - Conclusion

Today we covered the Google earnings report and how ad revenue continues to climb.  Google released and alpha version of the Google Trends API. Google on doing SEO for AI Overviews. Microsoft Advertising rolls out Lifetime Budgets for Audience Ads and expands remarketing list sources to 20 campaigns.

0:00 - Introduction

0:36 - Google earnings report

4:00 - Google Trends API

5:18 - Google on SEO for AI Overviews 

9:12 - Microsoft Advertising expands remarking list sources 

9:46 - Microsoft Advertising lifetime budgets

10:23 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the data providers on the June 2025 Google core update.  Pew Research came out with a study on the impact of Google AI Overviews. Google on state by state pricing with Google Search. Google also added branded searches as a new conversion metric.

0:00 - Introduction

0:50 - Google June core update data

2:47 - New study on Google AI Overviews 

5:45 - Google Search on state by state pricing

7:49 - Google adds branded searches conversion metric

9:05 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Ads has a new tips section in the optimization score column. Google Ads shows competitive-aware recommendations. Google dropped the sponsored label from related searches. Google said you may want to noindex your LLMS.txt file. Google is testing changes to the more tab in search. Google Search Console has a new logo.

0:00 - Introduction

0:44 - Google Ads recommendation tips in optimization score column

2:45 - Google Ads competitive-aware recommendations 

4:35 - Google drops sponsored label from related searches

5:51 - Google says noindex your LLMS.txt file

7:17 - Google testing changes to the more tab in search

8:06 - New Google Search Console logo

8:56 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the ongoing Google search ranking volatility.  Microsoft’s Jordi Ribas compared Copilot to Google AI Mode. Google is placing an AI Mode button in the search bar. Google Ads moved AI brand controls under AI Max for new search campaigns.  Google Ads negative keyword lists for Performance Max campaigns.

0:00 - Introduction

0:59 - Google search ranking volatility continues

1:55 - Microsoft compares Copilot to Google AI Mode

4:30 - Google AI Mode button in search bar

6:01 - Google Ads brand controls under AI Max

7:54 - Google Ads negative keyword lists for PMax

9:37 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Google’s June 2025 core update finished on Thursday after running for 16 days. It was a volatile Google update for a while with some recoveries. Google AI Mode gets Gemini 2.5 Pro and Deep Search but you need to pay. Google AI Mode with only link cards might be a bug. Google AI Overviews now can show many videos. Google Discover officially gets AI-generated summaries. Google Search Console added 24-hour comparison views. Google said a site barely indexed by Google may mean Google isn’t convinced by the site overall. Google Core Web Vitals was updated in Search Console but something seems off. Google Search Analytics API now shows metadata for incomplete data points. Google updated its merchant return policies and loyalty programs. Google local ranking documents were updated. Google Local Service Ads reviews are now managed on Google Business Profiles. Google AI Local calling feature is being tested, it is like Ask For Me feature. Google Business Profiles appeal tool now can show rejection reasons. Google also has a new way to show the status of your requested Business Profile edits. Google Business Profiles now asks for your WhatsApp and text number. Google Ads has this apply recommendation direction in the preview of Gmail emails. Google Ads expandable summary row for feed vs asset metrics. Google Ads Smart Bidding Exploration is rolling out for some advertisers. Google Ads change history report can show ghost users and we don’t know why. That was the search news this week at the Search Engine Roundtable.

Thank you to our sponsor, Yahoo Search. Yahoo knows the way people are searching is changing – and as one of the top search engines in the US, with hundreds of millions of users, Yahoo Search is constantly evolving to deliver a simplified, innovative, and helpful search experience. Yahoo Search gives you quick, AI-powered summaries, plus AI chat when you want to dive deeper. Whether it's news, finance, sports, shopping or instant answers, get connected to what you need.

0:00 - Introduction

1:08 - Google June 2025 Core Update Finished Rolling Out

1:54 - Google June 2025 Core Update Volatility Remains Heated Through Weekend

2:27 - Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

3:24 - Google AI Mode With Link Cards Only - A Bug?

3:58 - Google AI Overviews Now With Many Videos

4:21 - Google Discover Officially Gets AI-Generated Summaries

4:49 - Google Search Console Adds More 24 Hour Data Comparison Options

5:18 - Google: Barely Indexed Sites Can Mean Google Isn't Convinced Of The Site Overall

5:54 - Google Core Web Vitals Update In Search Console - Bug or Normal?

6:37 - Google Search Console Analytics API New Metadata Incomplete Data Points

7:00 - Google Updates Merchant Return Policies & Loyalty Programs

7:17 - Google Local Ranking Documentation Updated

7:56 - Google Local Service Ads Reviews Now Managed By Business Profiles

8:50 - How The Google Ask For Me Feature Works & New AI Local Calling

9:37  - Google Business Profile Appeal Tool Now Shows Rejection Reasons

9:56 - New Google Business Profile Check Edit Status

10:16 - Google Business Profiles Now Requests Text/WhatsApp Number During Setup

10:31 - Google Ads Apply Recommendations Within Gmail Can Be Dangerous

11:09 - Google Ads Expandable Summary Row (Feed vs Asset Metrics)

11:30 - Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

12:01 - Google Ads Change History Ghost Users - AdWords Administrator

12:29 - Conclusion