Search Engine Roundtable Podcast

Google has begun the rollout of the November 2026 core update. Google also had search ranking volatility on November 8th and 9th. Google released a major update to Google Search with Gemini 4 Hydrogen days after Gemini 4 Carbon came out. And to top all of that off, Google Search Console had a logging error for its performance reports between November 9 and 11th. OpenAI released the ChatGPT Business Hub and it gives us click data. Yahoo announced Pivot Search, and Yahoo Scout is out of beta. Google is moving the sources icons to the bottom of the AI Overviews. Google is showing the full expanded AI Overview for definition queries. Google AI Overviews for local packs drops the action buttons. Google spoke about how to move to a CDN. Google’s crawl / discovered and currently not indexed is likely a quality issue. Google said it can take time for it to understand the value of new sites. Google added booking links to Business Profiles automatically and some are broken. Google AI Mode multiturn ads are now live. Google Ads AI-generated summaries are above the sponsored ads and within ads. Google Ads API version 26.2 is out and Ads Editor version 2.14 is out. Google Ads has a new asset activity section. Google Ads PMax page feeds were updated. ChatGPT has ads while you wait for your image to be made. ChatGPT Ads also announced a number of new ad product updates. Bing promoted the ability to turn off AI in search but it is old and lackluster. Bing shows ads at the top of the AI Mode results. Google lost again in court against SerpApi. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction 

1:04 - Google November 2026 Core Update Is Rolling Out

2:31 - Google Search Ranking Volatility Status: Update November 8th/9th?

2:49 - Google Search Gets Massive Upgrade With Gemini 4 Hydrogen

3:49 - Gemini 4 Carbon Available In Google Search AI Mode

4:21 - Google Search Console Generative AI Performance Report Data Bug Nov 9 - 11

5:52 - Businesses in ChatGPT Business Hub Live With Click Data

7:48 - Yahoo Search Launches Pivot Search, Yahoo Scout App & More

8:55 - Yahoo Scout To Pay Publishers Through The ILC For Using Content In AI Answers

9:17 - Google Placing Source Icons At Bottom Of AI Overviews

9:38 - Google Search AI Overview Definitions Expanded By Default

10:13 - Google AI Overview Local Pack Dropping Action Buttons, Photos & Reviews

10:48 - Google: How Moving to a CDN Can Accidentally Overwhelm Your Website

11:14  - New Google Help Doc Explains How To Identifying Traffic From Google Search

11:34 - Google Crawled/Discovered - Currently Not Indexed A Site Quality Issue

11:57 - Google: It Can Take Time To Understand The Unique Value Of New Websites

12:20 - Google Adding Booking Links To Business Profiles Automatically?

12:47 - Google AI Mode Multiturn Ads Are Live - Follow-Up Query Ads

13:09 - Google Ads AI-Generated Summaries Above & Within Ads

13:27 - Google Ads API Version 26.2 Now Out Available

13:32 - Google Ads Editor Version 2.14 Is Now Available

13:40 - Google Ads New Asset Activity Section

14:10 - Google Ads Performance Max Page Feeds Updated

14:27 - ChatGPT Ads While It Creates Your Image Live

14:53 - OpenAI ChatGPT Ads Updates: Intelligent Bidding, New Cost Targets, Geo-Flexibility & Product Set Filters

15:10 - Bing Touts Two Methods To Turn Off AI In Search But It's Not A Search Setting

16:28 - Bing Ads At Top Of AI Mode Results

16:42 - Google Loses Another Round in Legal Battle Against SerpApi Over Scraping

17:04 - Conclusion 

Today we covered the new Google Ads invalid traffic overview card. Google Ads API and Editor were updated. Google Ads disallows impersonating public figures with AI even with disclosure. Google AI Overviews moves source icons to bottom. Google showing fully expanded AI Overviews for definitions. Bing touts you can remove AI in search but really? 

0:00 - Introduction

1:35 - Google Ads invalid traffic card

5:38 - Google Ads API version 26.2

5:58 - Google Ads Editor version 2.14

6:38 - Google Ads disallows impersonating public figures with AI

8:45 - Google AI Overview source icons at bottom

9:36 - Google definitions show fully expanded AI Overviews

10:12 - Bing on removing AI from search

13:40 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google November 2026 core update being released. OpenAI released the ChatGPT business hub and we have click data.  Yahoo Scout is out of beta with 3 billion answers and Yahoo announced Pivot Search.  Google lost again to SerpApi. Google Ads new performance max page feeds update. 

0:00 - Introduction

0:52 - Google November 2026 core update

3:31 - ChatGPT Business hub is out, with click data

7:14 - Google loses again to SerpApi over scraping

9:07 - Google Ads PMax page feeds

11:49 - Yahoo Scout is out of beta with Pivot Search

14:45 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered a new Google Ads pay-per-lead goals terms.  OpenAI is rolling out those new visual ads in ChatGPT.  John Mueller said new sites take time for Google to understand value. Google local packs AI Overviews test dropping action buttons.

0:00 - Introduction

1:12 - Google Ads Pay Per Lead Goals terms

3:20 - ChatGPT Visual Ads are live

5:41 - New sites take time in Google Search

7:24 - Google local AI Overviews drop action buttons

9:03 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered a preview of the OpenAI ChatGPT Business hub, which is like a Search Console like tool.  Google may have released another unconfirmed update. Google AI Mode is testing a continue with this search button. Google AI Mode multiturn ads are live. ChatGPT Ads is updating its bidding options today. And we are seeing AI slop images in Bing Search.

0:00 - Introduction

0:45 - OpenAI Search Console for ChatGPT

4:45 - Google Search ranking volatility?

4:47 - Google AI Mode continue with this search button

7:17 - Google AI Mode multiturn ads live

9:29 - ChatGPT Ads bidding options updates today

10:28 - Bing Search AI visual summary snippets

11:17 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we covered Facebook’s latest AI-slop strategy that likely will get hit by Google’s scaled content abuse policy. Google said important URLs can still show in Google Search even after a 400 status code, for some time. Did your homepage drop out of the index? That might be a sign of quality issues. Google updated the crawled - currently not indexed documentation. Google emailed some sites over the site reputation abuse policy rules changing in the EEA. We have a fuller list of Google’s twiddlers. Google Search Console had this weird spike in clicks in the performance report. Reddit’s stock price dropped big time after they complained about Google Search traffic dropping. I posted the monthly Google Webmaster report. Google AI Mode is integrating home services booking. Google is testing removing AI Mode buttons from Google Search,. Google AI Overviews for brands are moved to the right of the page now. Google AI Mode can now show up to four ads. Google Ads expanded its AI-content disclosure to more regions. Google Ads assets scheduling now has day grouping. Google Business Profiles has new car dealership inventory options. Google will turn off Search for K-12 schools, you can turn it back on but not turn off AI. OpenAI said ChatGPT has 20% of the search volume Google has. ChatGPT ads get wider, multi-image ads expand and much more. ChatGPT Ads bidding options for Max Bid and Mac CPC are changing on November 9th. Microsoft Clarity has agentic analytics, ask Clarity and more. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

1:09 - Facebook Answers AI-Generated 6 Million Pages Is Google Scaled Content Abuse

2:53 - Google Can Temporarily Protect Important URLs From Being Deindexed

4:20 - Only Home Page Indexed? Might Be A Google Search Quality Issue

5:03 - Google Updates Crawled - Currently Not Indexed Details

5:53 - Google Emails: Site Reputation Policy Manual Actions No Longer Impact EEA

7:02 - List Of Google Twiddlers For Re-Ranking Search Results

7:42 - Google Performance Reports Showing Weird Spike In Clicks For Some Sites

8:49 - Google Search Console Performance Report Multi-Select Device Filters

9:11  - Reddit Stock Drops 33% After CEO Confirms Declining Google Search Traffic

10:11 - November 2026 Google Webmaster Report

10:20 - Google AI Mode Integrates With Home Services Booking

10:37 - Google Tests Removing AI Mode Button From Search Bar

11:18 - Google AI Overviews For Brands Moved To Right Column

12:10 - Google AI Mode Now With Up To Four Ads

12:38 - Google Ads Expands AI Content Disclosure Label To More Regions

13:00 - Google Ads Asset Scheduling With Day Grouping (Weekends/Weekdays)

13:17 - Google Business Profiles Car Dealership Inventory Limited Pilot

13:50 - Google Will Turn Off Google Search For K-12 Schools & Testing Learning Beta

14:42 - OpenAI Says ChatGPT Is At 20% Of Google Search Volume

15:23 - ChatGPT Gets Wider Ads, Multi-Image Ads Expands, Expansion & More

15:42 - OpenAI Updates ChatGPT Ads Bidding Options For Max Bid or Max CPC

16:07 - Microsoft Clarity With New Agentic Analytics & Ask Clarity

16:40 - Conclusion

Today we covered how Facebook Answers, its AI-generated pages, is scaled content abuse in Google Search with 6 million pages indexed. There was this weird spike in clicks reported in Google Search Console. Google said it can protect important URLs from falling out of the index. Google Search Console sent notifications about the EEA site reputation abuse change. Google is showing four ads in AI Mode.  OpenAI says ChatGPT search volume is 20% of Google Search volume. 

0:00 - Introduction

1:58 - Facebook Answers spamming Google with 6 million AI-generated pages 

4:22 - Weird spike in Google Search Console clicks 

5:47 - Google can protect important URLs that 404 from being deindexed

7:32 - Google Search Console EEA site reputation abuse notifications

8:22 - Google AI Mode with four ads

11:26 - ChatGPT Search volume 20% of Google

12:39 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google Search may be testing removing the AI Mode buttons. Google is moving the AI Overviews for branded terms to the right.  Google Ads has a new advanced asset scheduling option. Google Ads Performance Max campaigns may filter out branded queries.

0:00 - Introduction

1:30 - Google Search tests removing AI Mode buttons

2:48 - AI Overviews for brands moves to the right

5:48 - Google Ads PMax Campaigns May Filter Out Navigational & Brand Queries

7:31 - Google Ads advanced asset scheduling

9:16 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Reddit’s stock tanked after the CEO admitted its Google traffic dropped. Google said AI Mode ads earn less than traditional search ads. A new small study came out on AI Overviews and AI Mode clicks.  Google’s John Mueller said AI spam will eventually be caught.

0:00 - Introduction

1:34 - Reddit stock tanks after Google traffic tanks

3:25 - Google says AI Mode ads earn less than traditional search ads

8:27 - Google AI Overview & AI Mode study

10:46 - AI spam will eventually be caught

11:32 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, we reported on Google Search volatility not once but twice this week. Google warned tools on user-generated spam guidelines. Google downplayed the importance of fresh indexing reporting. John Mueller was interviewed and he spoke about AI spam, SEO and much more. Google explained why 404 errors are not scary. Google updated its favicon documentation. Google does not show all spammy links in Search Console. Google may be bringing back the ability to see 100 results per page. Google AI Overviews are on over 80% of search queries. Google is testing dropping the citations box on the right side of AI Overviews. Google is testing query refinement buttons in AI Overviews that lead to AI Mode. AI Overviews and AI Mode get a 0.9% click-through rate, according to a small study. Google opened up its connected apps feature to more developers. Google is expanding ads in AI Mode to more countries and released multiturn ads in the US. Google AI Mode is testing blending sponsored products with organic products. Google Ads launched the all conversions tab. Google Ads is testing an Apple Messages button in sponsored results. Google Ads AI-generated review summaries help document is live. Google Ads API version 26.1 is out and Google also released an update for the Merchant API. Google Business Profiles now lets restaurants opt out of third-party delivery options. Google Business Profiles is asking businesses for EINs. That was the search news this week at the Search Engine Roundtable. and more....

SPONSOR: Semrush: Your brand might be mentioned in AI answers while your website barely gets cited. Semrush’s AI Visibility Index 2026 analyzed 25 million US prompts a month across ChatGPT, Gemini, AI Mode, and AI Overviews to show where that gap shows up. Read it free at ai-visibility-index.semrush.com.

0:00 - Introduction

1:07 - Google Search Ranking Volatility Gets Heated October 24th

1:17 - Unconfirmed Google Search Ranking Update: Volatility & Chatter Spike

1:46 - Google Warns Tools On User-Generated Spam Guidance & More

2:51 - Google Downplays The Importance Of Fresh Index Reporting

3:41 - Google's John Mueller: Eventually Systems Will Catch The AI Spam & Tricks

4:27 - Google Explains Why 404 Errors Aren't Scary

4:43 - Googlebot Must Follow Redirects From Homepage To Favicon, Updated Doc Say

5:39 - Google Does Not Show All Spammy Links In Search Console

6:03 - Google Search May Be Bringing Back 100 Search Results Parameter

7:09 - Over 80% Of Google Searches Have AI Overviews & Growing

7:35 - Is Google Testing Dropping Citations Cards From AI Overviews?

8:06 - Google AI Overviews With Query Refinement Bubbles

8:24 - Google AI Overviews & AI Mode 0.9% Click-Through Rate, Opt Out Study Says

9:49 - You Can Now Build Apps For Google Search: Connected Apps Platform

10:05 - Google Expands Ads In AI Mode To More Countries & Multiturn Ads In U.S.

10:36 - Google AI Mode Tests Blending All Products With Sponsored Products

11:30 - Google Ads "All Conversions" Tab Is Fully Live

11:43 - Google Ads Tests Sponsored Results With Apple Messages Button

11:55 - Google Ads AI-Generated Review Summaries Help Doc

12:11 - Google Ads API Version 26.1 Now Out Available

12:16 - Google Merchant API With New October 2026 Updates

12:20 - Google Business Profiles Finally Adds Third-Party Ordering Controls

12:55 - Google Business Profiles Asking Businesses For EIN

13:06 - Google Business Profiles AI-Powered Messaging Expands

13:45 - Google Discover Tests Disabling Clicks In Sources Section

14:11 - Bing Tests Get Phone Number & QR Code To Scan

14:25 - Bing Showing Ads Within AI Overviews

14:38 - Google Ad Revenue Up 10.5% With Overall Revenue Up 25%

15:05 - Google: Ads In AI Mode Earning Less Than Traditional Search Ads

15:40 - Bing Ads Revenue Up 12% With Overall Revenue Up 19%

15:54 - Google & Bing Halloween Search Easter (Pumpkin) Eggs

16:10 - Conclusion