This week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google Images celebrated its 25th birthday with a brand new image search home page. Google AI Overviews will soon show AI-generated images in the responses. Google spoke about AI-generated content quality issues that cause indexing issues. Google said your are better off not using a lastmod date when it is going to be wrong. Google reaffirms to use self-referential canonicals. Google confirmed it is testing the hide/show sponsored products results in Google Shopping. Google Merchant Center is testing a new AI performance report. Google Ads says it is not making broader Smart Bidding updates but the PPC industry is not happy. Google Ads is turning on local inventory ads for Shopping campaigns in August. Google Ads PMax product reporting now uses all networks. Google Ads is asking for justifications when removing access from users. Google Ads conversion tracking statuses gain new options. Google Ads has new previews for assets, text customizations and final URL expansion. Google Business Profiles new Collected Info screen is live for some. Google’s reviews bug is being worked on and should be fixed soon. Apple Maps Ads prohibits home services ads, which is a big deal. ChatGPT Ads get location, audience and negative keyword exclusions. ChatGPT Ads also added new attributed sales value and sales ROAS metrics, plus a new product detail level screen. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

1:07 - Google Search Ranking Volatility Around 7-Eleven

1:59 - Bing: We Do Not Do One Off Indexing / Ranking Penalties, It's Not Scalable

2:51 - Google Image Search Home Page Goes From Simple Search Box To Gallery

3:33 - AI Image Generation Now Within Google AI Overviews

4:20 - Google: Discovered vs Crawled Not Indexed Quality Issues & AI-Generated Content

5:13 - Google: You're Better Off Without Lastmod Dates When They Are Incorrect

5:37 - Google Reaffirms Include Canonical On Canonical Page Itself

6:05 - Google Confirms Testing Hide Sponsored Products In Shopping Results

6:35 - Google Merchant Center AI Performance Insights For AI Mode & AI Overviews

7:15 - Google Ads Making Broader Smart Bidding Updates? Google Says No.

8:17 - Google Ads To Turn On Local Inventory Ads By Default For Shopping Campaigns

8:50 - Google Ads Performance Max Product Reporting Now Uses All Networks

9:26 - Google Ads Asks For Justification When Requesting Removal Of Access

9:47 - Google Ads Conversion Tracking Status: Awaiting Conversions & Misconfigured

10:08 - Google Ads Previews For Assets, Text Customizations & Final URL Expansion

10:18 - Google Business Profiles New Collected Info (Visuals)

10:55 - New Google Reviews Bug: You Have No Reviews Yet

11:15 - Apple Maps Ads Bans Home Service Businesses With Updated Terms

11:55 - ChatGPT Ads Get Location & Audience Exclusion Controls

12:15 - ChatGPT Ads Manager Gains Attributed Sales Value & Sales ROAS & Products

12:32 - Conclusion 

Today we covered how Google spoke about indexing issues due to content quality, including AI-generated content. Google said not to use the lastmod date for sitemaps if the date is incorrect. Google gave us an update on the reviews bug.  Google Ads PMax product reporting has an update. Google Ads will turn on local inventory ads by default. Apple Maps banned home service businesses.  And Greg shared some news on smart bidding changes, specifically the impact on campaigns limited by budget.

0:00 - Introduction

1:02 - Google crawled not indexed AI-content quality issues

4:00 - Google lastmod dates should be accurate or not used at all

5:20 - Google reviews bug update

6:11 - Google Ads Performance Max product reporting update

7:46 - Apple Maps Ads bans home service businesses

9:30 - Google Ads turns on Local Inventory Ads by default

10:10 - Google Ads Smart bidding changes for limited by budget.

16:38 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Image Search’s 25th birthday where a new gallery style home page will replace the clean search box.  Google AI Overviews will soon generate AI images to go along with AI answers.  Google is testing hide and show toggles for product ads in Google Shopping.  ChatGPT Ads got location and audience exclusions. OpenAI may miss its ChatGPT Ads revenue targets by 90%

0:00 - Introduction

2:54 - Google Image Search redesign for 25th birthday

4:27 - Google AI Overviews to gain AI generated images

6:52 - Google Shopping ads with hide and show product ads toggle

8:03 - ChatGPT Ads gets location and audience exclusions

9:50 - OpenAI’s ChatGPT ads may miss revenue targets by 90%

12:17 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google Merchant Center has its own AI Performance report, for some. We saw Google search ranking volatility around July 11th. ChatGPT Ads has new metrics for Attributed Sales Value and Sales ROAS and added product level reporting.

0:00 - Introduction

0:50 - Google Merchant Center AI performance report

2:42 - Google 7-Eleven ranking update

4:32 - ChatGPT Ads gain Attributed Sales Value and Sales ROAS metrics and product level reporting

6:00 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Microsoft said Bing doesn’t do one-off search penalties.  Google updated its canonical documentation to say it takes up to two weeks and you should do self-referential canonicals.  Google has a new reviews bug that says you have no reviews yet.  Google fixed the hack for platform properties AI performance workaround. Google Ads new AI labels on ads. 

0:00 - Introduction

0:50 - Bing doesn’t do one-off search penalties

2:20 - Google canonical updates; two weeks and self-referential

3:35 - Google reviews bug again, you have no reviews

4:49 - Google platform property AI performance hack reverted

6:21 - Google Ads adds AI labels across ads

11:31 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

bing, Microsoft, seo, bing seo, google, canonical, google seo, google search console, google review, google performance reports, google ai performance reports, google ads, ppc, google ai, ai, 

This week in search, we covered how Google’s Nick Fox announced Google Search broke all usage records when Argentina scored its winning goal in the World Cup. Google Search Console now shows third-party platform content performance data from Instagram, TikTok, X and YouTube. Google Search Generative AI controls are rolling out to more sites outside of the UK. There is a trick to see the AI performance reports for your new platform properties. Google Search Console’s page indexing report was fixed, for now. Google is testing google.com/goto tracking URL parameters in the search results. Google added Further Exploration to the AI Overviews. Google added product categories and sale duration to the Merchant Listings structured data. Google says it can take up to two weeks to fix canonicalization issues. Google Ads now has AI labels if the ad was created or edited using AI. Google Ads travel search campaigns expands its open beta for Things To Do and Events. Google is testing large visit site buttons on sponsored results. Google is also testing favicons on sitelinks in sponsored results. Google & YouTube Shopify sync app may cause a huge mess for your shopping campaigns after August 18th. ChatGPT Ads can now autogenerate ads for you and also added audience targeting. ChatGPT Ads has a new Overview tab and expanded to Japan and South Korea. Google Merchant Center Next is now just Merchant Center. Google Business Profiles appeals form added evidence to the workflow form. Google has another reviews bug, a scary one. And Bing is testing a new product detail overlay screen. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

0:49 - Google Search Broke All Usage Records With Highest Usage Yesterday

1:45 - Google Search Console Now Shows You Instagram, TikTok, X & YouTube Content Search Performance

3:16 - Google Search Generative AI Controls Rolling Out Beyond UK Sites

3:55 - Hack: Google AI Performance Reports For Platform Properties

4:22 - Google Page Indexing Report Has Been Fixed & Updated

4:40 - Google Tests google.com/goto Tracking URLs In Search Results

5:32 - Further Exploration Found In The Wild Within Google AI Overviews

5:48 - Google Adds Product Category & Sale Duration To Merchant Listing Doc

6:42 - Google: Canonicalization Issues May Take Up To Two Weeks To Resolve

7:11 - Google Ads Now Show AI Creation/Edited Labels

7:59 - Google Ads Travel Search Campaigns Expands For Things To Do & Events Beta

8:20 - Google Tests Visit Site Button On Google Ads Sponsored Results

8:44 - Google Ads Tests Favicons In Sponsored Results Sitelinks

9:11 - Google & YouTube Shopify App Sync May Cause Mess After August 18th

10:07 - ChatGPT Ads Can Generate Ads For You

10:27 - ChatGPT Ads Gain New Audiences Targeting

10:43 - ChatGPT Ads New Overview Tab, Expands To Japan & South Korea

10:59 - Google Merchant Center Next Is Now Just Google Merchant Center

11:23 - Google Business Profiles Appeals Adds Evidence Uploads In Workflow

11:48 - New Google Reviews Bug: You Have No Reviews Yet

12:18 - Bing Tests Product Detail Overlay With Retailer Pricing, Price Insights & More

12:42 - Conclusion 

Today we covered how Google announced it had broken all time historical usage records after Argentina scored its winning goal at the World Cup.  Google seems to be rolling out the search generative AI controls in Search Console to more.  Google Merchant Center Next dropped Next, it is just Merchant Center. Google Ads fights back on budget bidding changes complaints.

0:00 - Introduction

1:15 - Google broke usage records during World Cup

3:46 - Google Search Generative AI controls expands

5:35 - Google Merchant Center Next

6:34 - Google Ads Fights Back On Budget Bidding Changes

14:28 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google is testing google.com/goto tracking URLs in the search results and it might cause trouble for trackers. Google Business Profiles updated its appeal form.  Google Ads added frequently asked questions to the AI Max help document.

0:00 - Introduction

0:42 - Google Tests /goto tracking URLs from search results

2:50 - Google Business Profiles updates appeals form

4:25 - Google Ads added FAQs to AI Max help document

5:22 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Search Console releasing social and video channels reporting with platform properties. Google merchant listings structured data supports product categories and sale durations. Google is testing visit site buttons on sponsored results.

0:00 - Introduction

0:32 - Google Search Console reporting for social and video channels with platform properties

3:02 - Google merchant listings has new product category and sale duration

3:53 - Google visit site buttons on sponsored results

5:08 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how last week, Google reviews went missing in masses and Google is investigating. Google page indexing report is now back, after 3 weeks of delays. Google AI Overviews now show further explorations section.  Google and YouTube Shopify sync app may cause a huge mess with your Google shopping campaigns.  ChatGPT Ads can use AI to generate your ads.

0:00 - Introduction

1:17 - Google local reviews go missing

3:04 - Google page indexing report is back

3:43 - Google AI Overviews further exploration

5:05 - Google and YouTube Shopify app sync will cause a mess

7:48 - ChatGPT Ads generate ads for you

9:50 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.