This week we covered the Google AI Mode news that it is more visual for many queries, including shopping queries. Google AI Mode agentic capabilities can now be opted into. Google AI Overviews tests a sticky citations box. Google Shopping Ask Stores feature is being tested. Google’s Liz Reid as interviewed again about AI Search. Google said the old domain history sometimes needs to be shaken off. I posted the monthly Google webmaster report. Google Search rolled out the emoji answer box. Google is testing removing the underline from the title link in the search results. Google Business Profiles has a spike in suspensions. Google is testing product reviews labeled as incentivized. Google Ads Performance Max has introduced new segmentation options in asset reporting and channel reporting features. Google Ads has new message asset requirements. Google Ads reporting may not be impacted by the num 100 change. Google will remove more lodging listings with inaccurate pricing. Google AdSense has a new traffic source breakdown report. Bing has new large image ads in Copilot boxes. ChatGPT launched Instant Checkout with Agentic Commerce Protocol. That was the search news this week at the Search Engine Roundtable.

Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.

0:00 - Introduction

0:46 - Google AI Mode With More Visual Responses & Visual Fan-Out Technique

1:41 - Google AI Mode Agentic Capabilities Opt In

2:29 - Google AI Overviews With Sticky Citations As You Scroll

2:43 - Google Shopping Ask Stores AI Chat

3:05 - Google's Elizabeth Reid Interviewed On AI, Search, Blue Links, SEO & More

3:40 - Google: Old Domain History/State Needs Time To Be Shaken Off

4:32 - October 2025 Google Webmaster Report

4:42 - Google Search Rolls Out Emoji Answer Box

5:04 - Google Tests Dropping Underline From Search Result Snippets On Hover

5:23 - Google Business Profile Suspensions Spike

5:57 - Google Reviews Labeled Incentivized

6:20 - Google Ads PMax Segmentation In Asset Reporting & Channel Reporting Features

6:55 - New Google Ads Message Assets Requirements

7:25 - Is Google Ads Reporting Also Impacted By Num=100 Change?

8:10 - Google To Remove More Lodging Listings With Inaccurate Prices

8:33 - New Google AdSense Traffic Source Breakdown Report

8:48 - Microsoft Tests Large Images In Bing Search Copilot Ads

9:01 - ChatGPT Gets Instant Checkout With Agentic Commerce Protocol

9:36 - Conclusion 

Today we covered Google AI Mode gets more visual with the visual search fan-out technique. Google tests AI Overviews with sticky citations.  Google Ads updated its reporting features. Google’s head of search, Liz Reid, interviewed again.  Also, the emoji answer box is live in Google Search.

0:00 - Introduction

1:02 - Google AI Mode more visual

3:36 - Google AI Overviews sticky citations

4:29 - Google Ads PMax reporting updates

5:30 - Google’s Liz Reid was interviewed again

6:08 - Google goes live with the emoji answer box

7:18 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered the new ChatGPT Instant Checkout with Stripe using Agentic Commerce Protocol.  Did the num 100 parameter change impact Google Ads reporting and tools? Google AdSense launched a new traffic source breakdown report. We covered an article on Google’s AI Max for Search 30 day test.

0:00 - Introduction

1:13 - ChatGPT Instant Checkout

5:13 - Google Ads num 100 change impact

7:30 - Google AdSense traffic source breakdown report

8:25 - Google’s AI Max for Search 30 day test

9:36 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google Ads has a new campaign setup screen. Google Ads tweaked the default conversion goal behavior. Google said old domain history needs time to be shaken off.  Google Business Profiles suspensions are spiking.

0:00 - Introduction

1:01 - Google Ads new campaign setup screen

3:11 - Google Ads tweaks default conversion goal behavior

4:40 - Google says old domains history needs to be shaken off

6:32 - Google Business Profiles suspensions spike

7:10 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week we covered the completion of the Google August 2025 spam update and then we saw ranking volatility heat up again post spam update. Google Search Console impressions are impacted by Google blocking bots. Google Darksteel AI search test. Google AI Mode product listings with AI-generated product summaries. Google Search Live is now out of beta. Google AI Mode travel planning gained more features. Google AI Mode has now rolled out agentic features. Cloudflare wants you to block Google’s AI Overviews, but will it work? John Mueller of Google posted about authentication for SEO tools and personal crawlers. Google is pushing its large sponsored results label to group ads together, but is it deceptive? Google Ads has a new campaign set-up screen. Google Ads updated its dishonest pricing practices policy. Google may label some search ads with not a government website. Google Search is testing a featured stores section for ads. Google AdSense dropped session-related metrics. Google is testing a local pack at the top of the Google shopping results. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

0:00 - Introduction

0:34 - Google's Wild August 2025 Spam Update Finished Rolling Out

1:30 - Google Search Ranking Volatility Heated After August Spam Update

2:15 - Google Search Console Impressions Drop Impact With Google Blocking Bots

3:20 - Google Darksteel AI Search Option Test

3:56 - Google AI Mode Product Listings Tests AI-Generated Product Summaries

4:12 - Google Search Live No Longer Requires Labs Opt-In Within US

4:49 - Google AI Mode Travel Planning Gains More Features

5:11 - Google AI Mode Agentic Features Go Live For Some

5:36 - Cloudflare Tries To Give Sites A Way To Block Google AI Overviews - Will It Work?

6:31 - Google: Authentication For SEO Tools & Personal Crawlers

7:06 - Google Large Sponsored Results Grouping Label Rolling Out To More

7:53 - Google Ads New Campaign Set Up Screen Updated

8:11 - Google Ads Dishonest Pricing Practices Policy Updates

8:48 - Google To Label Some Search Ads With "Not A Government Website"

9:08 - Google Search Tests Featured Stores Sponsored Ads Section

9:21 - Google AdSense Dropping Session-Related Metrics

9:33 - Google Local Pack At Top Of Google Shopping Tab

9:49 - Conclusion

Today we covered the volatility we are seeing in Google Search post the August spam update. Google Search Live is now really live in the US. Google Ads sponsored grouping label expands.  Google Ads dishonest pricing policy. 

0:00 - Introduction

0:54 - Google post spam update volatility

4:13 - Google Search Live is live

5:36 - Google Ads dishonest pricing

6:40 - Google sponsored grouping label

9:32 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google completing the August 2025 spam update and how it is a mess to look at even with Search Console data. Google added a ton of AI features to Chrome. Google also warned the DOJ on its ad-tech remedies ruling.  Also, a programming note, a lot of us are offline Tuesday and Wednesday for the Jewish new year.

0:00 - Introduction

1:21 - Google August 2025 spam update completed

3:05 - Google Search Console data’s impact with num parameter change  

5:53 - Google adds AI to Chrome

8:14 - Google warns on DOJ ad-tech remedies 

10:00 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

The third-party Google Search tracking tools are going through a rough patch right now. Google Search Console was reporting massive impression drops since the 100-parameter results were removed. Google somewhat commented on that Search Console impressions dip. A Google Search bug led to the search results being overwhelmed by search ads. Bing is mixing ads into the organic image search results. Google said searchers want AI summaries over links to publishers. This comes from the Penske Google lawsuit over AI Overviews. Google is testing AI-generated search snippet summaries. Google is testing AI overviews with citation cards at the bottom. Chrome is getting Google AI Mode. Google has this question fringe score. Google Search Console has a new achievements report. Google Discover is officially rolling out the follow feature and more social posts. Google announced new store widgets for your website. Google Merchant Center suspensions may require new video verification. Google Business API Q&A feature will go away. Bing is testing a sticky search header bar. Google Places has a new update coming soon. Google Search posted an anti-scraper job. OpenAI updated ChatGPT search, to make it better. That was the search news this week at the Search Engine Roundtable.

Thank you to our sponsor, Yahoo Search. Yahoo knows the way people are searching is changing – and as one of the top search engines in the US, with hundreds of millions of users, Yahoo Search is constantly evolving to deliver a simplified, innovative, and helpful search experience. Yahoo Search gives you quick, AI-powered summaries, plus AI chat when you want to dive deeper. Whether it's news, finance, sports, shopping or instant answers, get connected to what you need.

0:00 - Introduction

0:55 - PSA: Most Third Party Google Search Tracking Tools Are Broken

2:14 - Google Search Console Reporting Change Since 100 Results Broke

3:18 - Google Kinda Comments On Search Console Impressions Dip

4:31 - Google Search Bug Leads To Search Results Overwhelmed With Ads

5:21 - Bing Image Search With Ads Mixed Into The Organic Results

5:49 - Google: Searchers Want AI Summaries Over Links

6:44 - Rolling Stone Publisher (Penske) Sued Google Over AI Overviews

7:24 - Google Tests AI Generated Search Snippet Summaries

7:46 - Google Tests AI Overviews With Citation Cards At Bottom

8:06 - Google AI Mode Coming To Chrome Address Bar

8:39 - What Is Google Question Fringe Score

9:13 - New (But Old) Google Search Console Achievements

9:29 - Official: Google Discover Rolling Out Follow Feature & Creator Content

9:47 - Google Announces Top Quality & Store Widget Again

10:13 - New Google Merchant Center Suspension Video Verification

10:27 - Google Business API Q&A Feature Going Away November 3 (Changes Coming?)

11:05 - Bing Testing Sticky Search Bar Header

11:18 - Bing Places Update Coming Soon: Navigation, Experience & More

11:39 - Google Search Anti-Scraper Job Now Closed

12:03 - OpenAI Updates Search In ChatGPT: Factuality, Shopping & Formatting

12:17 - Conclusion 

Today we covered how John Mueller responded about the Google Search Console impressions drop. Google doubled down on its AI Max pitch to advertisers.  Google Search has this anti-scraper job but it was closed.  Google added new widgets to the store feature.  Google Discover launched the follow feature and more social posts.

0:00 - Introduction

0:42 - Google somewhat comments on the Search Console impressions dip

4:20 - Google doubles down on AI Max pitch to wary advertisers  

6:11 - Google Search anti-scraper job closed

7:18 - Google website store widgets

8:52 - Google Discover follow feature and more social posts

9:38 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered a Google bug leading to ads overwhelming the search results. A new Google Ads study on match types.  Google says searchers love AI summaries, more than links. Google is testing AI-generated summaries for snippets. ChatGPT Search got an upgrade. 

0:00 - Introduction

0:41 - Google Ads overwhelm search results

2:30 - Google Ads match type study 

6:03 - Google says searchers love AI summaries

9:02 - Google tests AI-generated search result snippet summaries

9:59 - ChatGPT Search improved and updated

10:41 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.