Today we covered how Google spoke about indexing issues due to content quality, including AI-generated content. Google said not to use the lastmod date for sitemaps if the date is incorrect. Google gave us an update on the reviews bug.  Google Ads PMax product reporting has an update. Google Ads will turn on local inventory ads by default. Apple Maps banned home service businesses.  And Greg shared some news on smart bidding changes, specifically the impact on campaigns limited by budget.

0:00 - Introduction

1:02 - Google crawled not indexed AI-content quality issues

4:00 - Google lastmod dates should be accurate or not used at all

5:20 - Google reviews bug update

6:11 - Google Ads Performance Max product reporting update

7:46 - Apple Maps Ads bans home service businesses

9:30 - Google Ads turns on Local Inventory Ads by default

10:10 - Google Ads Smart bidding changes for limited by budget.

16:38 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Image Search’s 25th birthday where a new gallery style home page will replace the clean search box.  Google AI Overviews will soon generate AI images to go along with AI answers.  Google is testing hide and show toggles for product ads in Google Shopping.  ChatGPT Ads got location and audience exclusions. OpenAI may miss its ChatGPT Ads revenue targets by 90%

0:00 - Introduction

2:54 - Google Image Search redesign for 25th birthday

4:27 - Google AI Overviews to gain AI generated images

6:52 - Google Shopping ads with hide and show product ads toggle

8:03 - ChatGPT Ads gets location and audience exclusions

9:50 - OpenAI’s ChatGPT ads may miss revenue targets by 90%

12:17 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Google Merchant Center has its own AI Performance report, for some. We saw Google search ranking volatility around July 11th. ChatGPT Ads has new metrics for Attributed Sales Value and Sales ROAS and added product level reporting.

0:00 - Introduction

0:50 - Google Merchant Center AI performance report

2:42 - Google 7-Eleven ranking update

4:32 - ChatGPT Ads gain Attributed Sales Value and Sales ROAS metrics and product level reporting

6:00 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how Microsoft said Bing doesn’t do one-off search penalties.  Google updated its canonical documentation to say it takes up to two weeks and you should do self-referential canonicals.  Google has a new reviews bug that says you have no reviews yet.  Google fixed the hack for platform properties AI performance workaround. Google Ads new AI labels on ads. 

0:00 - Introduction

0:50 - Bing doesn’t do one-off search penalties

2:20 - Google canonical updates; two weeks and self-referential

3:35 - Google reviews bug again, you have no reviews

4:49 - Google platform property AI performance hack reverted

6:21 - Google Ads adds AI labels across ads

11:31 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

bing, Microsoft, seo, bing seo, google, canonical, google seo, google search console, google review, google performance reports, google ai performance reports, google ads, ppc, google ai, ai, 

This week in search, we covered how Google’s Nick Fox announced Google Search broke all usage records when Argentina scored its winning goal in the World Cup. Google Search Console now shows third-party platform content performance data from Instagram, TikTok, X and YouTube. Google Search Generative AI controls are rolling out to more sites outside of the UK. There is a trick to see the AI performance reports for your new platform properties. Google Search Console’s page indexing report was fixed, for now. Google is testing google.com/goto tracking URL parameters in the search results. Google added Further Exploration to the AI Overviews. Google added product categories and sale duration to the Merchant Listings structured data. Google says it can take up to two weeks to fix canonicalization issues. Google Ads now has AI labels if the ad was created or edited using AI. Google Ads travel search campaigns expands its open beta for Things To Do and Events. Google is testing large visit site buttons on sponsored results. Google is also testing favicons on sitelinks in sponsored results. Google & YouTube Shopify sync app may cause a huge mess for your shopping campaigns after August 18th. ChatGPT Ads can now autogenerate ads for you and also added audience targeting. ChatGPT Ads has a new Overview tab and expanded to Japan and South Korea. Google Merchant Center Next is now just Merchant Center. Google Business Profiles appeals form added evidence to the workflow form. Google has another reviews bug, a scary one. And Bing is testing a new product detail overlay screen. That was the search news this week at the Search Engine Roundtable.

Sponsor: This video is sponsored by Ahrefs. Have you checked out Ahref's Brand Radar? Brand Radar helps you track and grow your brand’s visibility across AI answers, YouTube and even Reddit. Uncover this immensely valuable data and learn more at https://ahrefs.com/brand-radar.

0:00 - Introduction

0:49 - Google Search Broke All Usage Records With Highest Usage Yesterday

1:45 - Google Search Console Now Shows You Instagram, TikTok, X & YouTube Content Search Performance

3:16 - Google Search Generative AI Controls Rolling Out Beyond UK Sites

3:55 - Hack: Google AI Performance Reports For Platform Properties

4:22 - Google Page Indexing Report Has Been Fixed & Updated

4:40 - Google Tests google.com/goto Tracking URLs In Search Results

5:32 - Further Exploration Found In The Wild Within Google AI Overviews

5:48 - Google Adds Product Category & Sale Duration To Merchant Listing Doc

6:42 - Google: Canonicalization Issues May Take Up To Two Weeks To Resolve

7:11 - Google Ads Now Show AI Creation/Edited Labels

7:59 - Google Ads Travel Search Campaigns Expands For Things To Do & Events Beta

8:20 - Google Tests Visit Site Button On Google Ads Sponsored Results

8:44 - Google Ads Tests Favicons In Sponsored Results Sitelinks

9:11 - Google & YouTube Shopify App Sync May Cause Mess After August 18th

10:07 - ChatGPT Ads Can Generate Ads For You

10:27 - ChatGPT Ads Gain New Audiences Targeting

10:43 - ChatGPT Ads New Overview Tab, Expands To Japan & South Korea

10:59 - Google Merchant Center Next Is Now Just Google Merchant Center

11:23 - Google Business Profiles Appeals Adds Evidence Uploads In Workflow

11:48 - New Google Reviews Bug: You Have No Reviews Yet

12:18 - Bing Tests Product Detail Overlay With Retailer Pricing, Price Insights & More

12:42 - Conclusion 

Today we covered how Google announced it had broken all time historical usage records after Argentina scored its winning goal at the World Cup.  Google seems to be rolling out the search generative AI controls in Search Console to more.  Google Merchant Center Next dropped Next, it is just Merchant Center. Google Ads fights back on budget bidding changes complaints.

0:00 - Introduction

1:15 - Google broke usage records during World Cup

3:46 - Google Search Generative AI controls expands

5:35 - Google Merchant Center Next

6:34 - Google Ads Fights Back On Budget Bidding Changes

14:28 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google is testing google.com/goto tracking URLs in the search results and it might cause trouble for trackers. Google Business Profiles updated its appeal form.  Google Ads added frequently asked questions to the AI Max help document.

0:00 - Introduction

0:42 - Google Tests /goto tracking URLs from search results

2:50 - Google Business Profiles updates appeals form

4:25 - Google Ads added FAQs to AI Max help document

5:22 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered Google Search Console releasing social and video channels reporting with platform properties. Google merchant listings structured data supports product categories and sale durations. Google is testing visit site buttons on sponsored results.

0:00 - Introduction

0:32 - Google Search Console reporting for social and video channels with platform properties

3:02 - Google merchant listings has new product category and sale duration

3:53 - Google visit site buttons on sponsored results

5:08 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Today we covered how last week, Google reviews went missing in masses and Google is investigating. Google page indexing report is now back, after 3 weeks of delays. Google AI Overviews now show further explorations section.  Google and YouTube Shopify sync app may cause a huge mess with your Google shopping campaigns.  ChatGPT Ads can use AI to generate your ads.

0:00 - Introduction

1:17 - Google local reviews go missing

3:04 - Google page indexing report is back

3:43 - Google AI Overviews further exploration

5:05 - Google and YouTube Shopify app sync will cause a mess

7:48 - ChatGPT Ads generate ads for you

9:50 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

This week, I covered that Google’s June 2026 spam update completed last Friday afternoon. Fraudulent DMCA takedown requests are breaking Google Search and no one seems to be doing anything. Google AI Mode improved links for recipes again. Google also started putting top stories carousels in AI Overviews. Google AI Overviews can show markdown files in snippets, but it doesn’t mean anything. Google is now sending searchers to publisher hosted AMP pages versus Google hosted cached pages. Google Search Console had its first data logging issue for the AI performance report, specifically with Discover. Google’s Liz Reid was interviewed and she wants your great content to shine in Google. Bing Webmaster Tools backfills data continuously, which is interesting. I posted the monthly Google Webmaster report. Google reviews are disappearing from Google Business Profiles. Google Trends added trending data with previous period comparison. Google Ads is making changes to bidding for campaigns limited by budget and it will cost you big time. Google Ads is testing AI generated summaries under descriptions. Google AdSense ad intents is adding AI generated content with Gemini. Google Ads added channel diagnostics for Performance Max campaigns. Google Ads is testing open in a new window icons. Google now lets you unsubscribe from those pesky and annoying Google Ad Expert consult booking emails. Microsoft Advertising has new beta experiment types for PMax. Fabrice Canel has announced he retired from Microsoft after almost 30 years. And the industry deeply mourns the passing of Bruce Clay, the Father of SEO. That was the search news this week at the Search Engine Roundtable.

Sponsor: BruceClay 𓍲 one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out.

0:00 - Introduction

1:40 - Google June 2026 Spam Update Has Finished Rolling Out

3:08 - Fraudulent DMCA Takedowns Wreak Havoc In Google Search

5:07 - Google AI Mode Improves Links For Recipes, Again

6:00 - Google Begins Rollout Of Top Stories Carousel In AI Overviews

6:30 - Google AI Overviews Showing Markdown Files In Snippets Unexpectedly

7:14 - Google Sends Searchers To Site-Hosted AMP Pages Instead Of Cached Page

8:03 - Google Search Console Has First Generative AI Reporting Bug On June 24

8:36 - Google's Head Of Search - Liz Reid: We Want Great Content To Shine

9:34 - Bing Webmaster Tools Backfilled Data For AI Performance Reports On June 1st

10:25 - July 2026 Google Webmaster Report

10:45 - Google Local Reviews Go Missing For Many Businesses

11:28 - Google Trends Adds Comparison Over Time Data & Chart

11:48 - Google Ads Makes Changes To Bidding For Campaigns Limited By Budget

12:55 - Google Ads Tests AI Generated Summaries Under Descriptions

13:48 - Google AdSense Ad Intents To Add AI-Gemini-Generated Content

14:26 - Google Ads Performance Max Channel Diagnostics

14:48 - Google Ads Tests Open In New Window Icon

15:01 - You Can Now Unsubscribe From Google Ads Expert Book Call Emails

15:39 - Microsoft Advertising Performance Max Experiments Beta Types

15:57 - ChatGPT Ads Drops Sponsored Label For Ad Label

16:13 - Fabrice Canel Retires From Microsoft After Almost 30 Years Of Service

17:12 - The Industry Mourns The Loss Of Bruce Clay: The Father Of SEO

18:08 - Conclusion