With consumer expectations that brands will align with their values, armed with the collective power of social media, marketing has never been this complicated. In this episode of Brand2Brand, Thomas, and Veronica look at what the hell happened with Bud Light and Target this summer. 

Bold moves require bold action. If you take that leap of faith, you better be prepared for your core audience to react.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.