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A fully guaranteed hybrid LTCi product with a true cash indemnity benefit can simplify the claim conversation for your clients. Get a practical overview of Securian's SecureCare 4 and where it fits in long-term care planning.
In this carrier session of the Buddy Study Podcast, Tim Goh, SecureCare Regional Vice President at Securian, walks financial advisors and insurance professionals through the SecureCare 4 design, its recent enhancements, and the underwriting process. The conversation covers where the product shows most competitively, how it supports business owner planning, and practical steps that help advisors move cases forward with fewer delays. Tim also highlights the advisor resources Securian provides, including its illustration software and presentations built for affluent self-funders, business owners, and charitably minded clients.
We explore:
This episode is designed to help advisors:
CHAPTER MARKERS
0:00 Welcome & Episode Overview
1:01 The SecureCare Lineup: SecureCare 4 and SecureCare UL
3:09 How the Cash Indemnity Benefit Works
5:23 Death Benefit, Return of Premium, and Reduced Paid-Up
7:29 SecureCare 4 Enhancements and International Benefit
12:35 Target Ages and Care Concierge Claim Support
16:43 Business Owner Planning and Tax Deductibility
20:15 Guaranteed Premiums and Early Pay-Up Options
24:02 Value-Add Advisor Presentations and Prospect Profiles
32:25 Underwriting, Phone Interviews, and Prescreen IDs
41:50 Advisor Site Resources and Illustration Tips
45:21 Looking Ahead: SecureCare 5 and 2027 Plans
Watch the replay video version:Β https://youtu.be/hsIxECoBy9c
π Join the Weekly Buddy Study Groups
This podcast is an extension of the Buddy Study Groups, a free educational community for financial professionals.
Weekly Calls:
Individual LTCi Study Group: Tuesdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/Il19620844
Group LTCi Study Group: Thursdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/vs19612672
No membership fee. Just education, collaboration, and better planning strategies.
π About Buddy Study Podcast
The Buddy Study Podcast helps insurance professionals and financial planners master Long-Term Care Insurance through case studies, expert interviews, and carrier product updates. Our goal is to help advisors become more confident, efficient, and knowledgeable when helping clients plan for long-term care.
EPISODE DESCRIPTION
Running one quote and calling it the best price sounds efficient until a client fits a niche you never thought to check. Learn how to find the product sweet spots that match long-term care coverage to the client in front of you.
Jason Dutra and Marc Glickman walk through the product mechanics where specific carriers quietly outperform the rest of the LTCi market. A sweet spot is simply something one carrier, or a small group of carriers, offers that others do not. Knowing where those live turns a routine quote into a plan the client feels was built for them.
We explore:
This episode is designed to help advisors:
CHAPTER MARKERS
0:00 Welcome & Episode Overview
0:46 How Buddy Study Defines a Product Sweet Spot
3:25 Pricing Sweet Spots and NGL's California Joint Rates
8:00 Carrier Risk Appetite and Being a Good Partner
11:37 Third-Pool Shared Care and Spousal Discounts
15:16 Joint Survivorship vs. Two Individual Policies
17:42 Joint Sweet Spots in LTC Annuities
21:33 Gender and Demographic Pricing Advantages
24:13 Issue Age Bands: Youngest and Oldest Clients
30:13 Payment Modes, Qualified Dollars, and 10-Pay
39:08 Inflation Protection and Underwriting Sweet Spots
45:27 Worksite Products, Closing Takeaways, and Q&A
π Join the Weekly Buddy Study Groups
This podcast is an extension of the Buddy Study Groups, a free educational community for financial professionals.
Weekly Calls:
Individual LTCi Study Group: Tuesdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/Il19620844
Group LTCi Study Group: Thursdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/vs19612672
No membership fee. Just education, collaboration, and better planning strategies.
π About Buddy Study Podcast
The Buddy Study Podcast helps insurance professionals and financial planners master Long-Term Care Insurance through case studies, expert interviews, and carrier product updates. Our goal is to help advisors become more confident, efficient, and knowledgeable when helping clients plan for long-term care.
EPISODE DESCRIPTION
Roughly one in four adults today has no children, and for long-term care insurance advisors, that demographic represents a widening gap in traditional estate planning. Learn how a purpose-built fiduciary structure helps childfree and childless clients answer a question their legal documents alone can't: who steps in when there's no next of kin to rely on.
In this episode of the Buddy Study Podcast, Scott Barnes, senior advisor to Childfree Trust and director of financial planning at its sister company, Childfree Wealth, joins the show to unpack what he calls the fiduciary void. For the growing share of adults who are childfree by choice or childless by circumstance, naming a medical proxy, financial power of attorney, executor, and trustee often means scattering these roles among friends, siblings, or aging parents who aren't equipped to carry them out.
We explore:
This episode is designed to help advisors:
π Join the Weekly Buddy Study Groups
This podcast is an extension of the Buddy Study Groups, a free educational community for financial professionals.
Weekly Calls:
Individual LTCi Study Group: Tuesdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/Il19620844
Group LTCi Study Group: Thursdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/vs19612672
No membership fee. Just education, collaboration, and better planning strategies.
π About Buddy Study Podcast
The Buddy Study Podcast helps insurance professionals and financial planners master Long-Term Care Insurance through case studies, expert interviews, and carrier product updates. Our goal is to help advisors become more confident, efficient, and knowledgeable when helping clients plan for long-term care.
Knowing a carrier's brochure is not the same as knowing where its product actually wins. Learn how Thrivent's traditional long-term care offering is built, and where it fits in your LTCi planning conversations.
In this carrier session of the Buddy Study Podcast, Anita Svoboda of Thrivent walks financial advisors and insurance professionals through a full product overview of Thrivent's traditional long-term care insurance, including the structural details that rarely make it into a one-page summary. She covers the company's fraternal structure, its LTC history dating back to 1987, and the 2016 product series still being sold today.
This is a working product education session, built for advisors who want to know exactly how the mechanics function before they quote a case.
We explore:
This episode is designed to help advisors:
For advisors building out their traditional long-term care insurance bench, this session offers the level of product detail that supports confident client conversations and cleaner case placement.
Chapter Markers
0:00 Welcome & Episode Overview
0:44 Meet Anita Svoboda and the Newman Long-Term Care Connection
4:13 Who Thrivent Is: Fraternal Roots, Ratings, and LTC History
10:25 Coverage, State Availability, and Product at a Glance
14:20 Built-In Benefits: Waiver, Care Coordination, Alternative Care
18:25 Discounts and Rating Classes
21:30 The Flexible Increased Benefit Rider Explained
27:14 The Cash Benefit Rider and Its Separate Pool
29:59 Shared Care, Non-Forfeiture, and Return of Premium
33:47 Claims Data and Top Reasons Claims Are Denied
36:53 Underwriting Update: Diabetes, Cardiac, and Postponements
40:49 Care Forward, Quoting Tools, and Closing Takeaways
π Join the Weekly Buddy Study Groups
This podcast is an extension of the Buddy Study Groups, a free educational community for financial professionals.
Weekly Calls:
Individual LTCi Study Group: Tuesdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/Il19620844
Group LTCi Study Group: Thursdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/vs19612672
No membership fee. Just education, collaboration, and better planning strategies.
π About Buddy Study Podcast
The Buddy Study Podcast helps insurance professionals and financial planners master Long-Term Care Insurance through case studies, expert interviews, and carrier product updates. Our goal is to help advisors become more confident, efficient, and knowledgeable when helping clients plan for long-term care.
EPISODE DESCRIPTION
A full calendar is what separates a steady practice from a stalled one. Learn how insurance professionals and financial advisors build referral partnerships that bring qualified long-term care prospects to them.
There is only so far your own prospecting can take you in LTCi. Referral partners expand your reach, warm up your leads, and put you in front of clients who are already financially qualified. This episode walks through who those partners are, how to find them, and what it actually takes to turn a new relationship into consistent, quality lead flow.
We explore:
This episode is designed to help advisors:
Referral partnerships are not a marketing tactic bolted onto your practice. They are the structure that lets a specialist stay a specialist while the right clients keep arriving.
CHAPTER MARKERS
0:00 Welcome & Episode Overview
0:40 Why Referral Partners Are the Lifeblood of a Practice
3:22 The Underwriting Gap That Creates Referral Opportunity
7:18 Knowing Your Value Before You Network
9:14 Financial Advisors: The Strongest Pairing
13:54 Insurance Agents, P&C, and Benefits Brokers
19:24 Non-Traditional Sources and Working Conferences
22:07 The Game Planning Call and Pre-Education Video
25:04 Training Partners on Which Clients to Refer
28:05 Reporting and Intake Forms That Build Trust
33:46 LinkedIn, Visibility, and Authentic Content
45:48 Final Thoughts & Advisor Takeaways
π Join the Weekly Buddy Study Groups
This podcast is an extension of the Buddy Study Groups, a free educational community for financial professionals.
Weekly Calls:
Individual LTCi Study Group: Tuesdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/Il19620844
Group LTCi Study Group: Thursdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/vs19612672
No membership fee. Just education, collaboration, and better planning strategies.
π About Buddy Study Podcast
The Buddy Study Podcast helps insurance professionals and financial planners master Long-Term Care Insurance through case studies, expert interviews, and carrier product updates. Our goal is to help advisors become more confident, efficient, and knowledgeable when helping clients plan for long-term care.
EPISODE DESCRIPTION
Cross-selling sounds like something only multi-line producers do, until you look at how much a long-term care fact-find already tells you about a client. Learn how LTCi specialists can turn the work they are already doing into new conversations, stronger referral partnerships, and a fuller calendar.
Long-term care specialists gather more information than almost anyone else in insurance: health history, financials, family dynamics, care preferences, and timing. In this episode of the Buddy Study Podcast, we look at why that depth of fact-finding puts LTCi specialists in a uniquely strong position to spot complementary needs, and how to raise those needs without turning a planning conversation into a product pitch. The goal is not to become a generalist. It is to know enough to serve the client well and to have somewhere reliable to send them.
We explore:
This episode is designed to help advisors:
CHAPTER MARKERS
0:00 Welcome & Episode Overview
Β 2:12 Why LTC Specialists Are Built for Cross-Selling
Β 5:23 Medicare: The Most Natural Pairing
Β 10:50 Disability Insurance and LTCi as Sister Products
Β 14:44 Critical Illness and the Elimination Period Gap
Β 19:15 Becoming a Lead Source for Referral Partners
Β 27:02 Group LTCi as a Complementary Opportunity
Β 31:33 Inflation Protection Gaps in Group Plans
Β 35:20 Sequencing and Timing the Cross-Sell
Β 38:26 Accident and Hospital Indemnity as Entry Points
Β 42:45 Reverse Mortgages as an LTC Funding Source
Β 46:12 Networking Scripts & Advisor Takeaways
π Join the Weekly Buddy Study Groups
This podcast is an extension of the Buddy Study Groups, a free educational community for financial professionals.
Weekly Calls:
Individual LTCi Study Group: Tuesdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/Il19620844
Group LTCi Study Group: Thursdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/vs19612672
No membership fee. Just education, collaboration, and better planning strategies.
π About Buddy Study Podcast
The Buddy Study Podcast helps insurance professionals and financial planners master Long-Term Care Insurance through case studies, expert interviews, and carrier product updates. Our goal is to help advisors become more confident, efficient, and knowledgeable when helping clients plan for long-term care.
Reading a carrier announcement is not the same as knowing the product. This mid-year LTCi market review revisits what actually changed in 2026, and what those changes mean for your next case.
Much of the year's product news landed in a compressed window early in Q1, which means a lot of advisors caught the headlines and never circled back. In this episode of the Buddy Study Podcast, we walk through the year's notable launches, repricings, and underwriting updates across traditional long-term care insurance, hybrid life plans, annuity-based LTC solutions, and short-term care, with practical commentary on where each one now fits in a planning conversation.
We explore:
This episode is designed to help advisors:
CHAPTER MARKERS
0:00 Welcome & Episode Overview
2:18 Traditional LTCi: A New Generation of Benefit Design
8:01 Underwriting Updates on the Traditional Side
11:41 Why Plan Design Affects Spreadsheet Comparisons
14:19 A New Annuity-Based LTC Solution
15:55 Underwriting Classes, Multipliers, and Claim Design
20:06 Field Notes on Exchanges and Follow-Up Offers
24:48 The Six Underwriting Questions, Walked Through
27:18 Short-Term Care Raises the Benefit Ceiling
34:48 A Hybrid Refresh With No Rate Increase
41:02 Guaranteed Issue Annuity Updates
44:56 Closing Thoughts and Advisor Takeaways
π Join the Weekly Buddy Study Groups
This podcast is an extension of the Buddy Study Groups, a free educational community for financial professionals.
Weekly Calls:
Individual LTCi Study Group: Tuesdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/Il19620844
Group LTCi Study Group: Thursdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/vs19612672
No membership fee. Just education, collaboration, and better planning strategies.
π About Buddy Study Podcast
The Buddy Study Podcast helps insurance professionals and financial planners master Long-Term Care Insurance through case studies, expert interviews, and carrier product updates. Our goal is to help advisors become more confident, efficient, and knowledgeable when helping clients plan for long-term care.
EPISODE DESCRIPTION
Assuming a prospect already understands long-term care sounds harmless until it costs you the sale. Learn how experienced LTCi producers structure prospect education so no client gets left behind.
In this episode of the Buddy Study Podcast, we break down how to build a long-term care education process that works whether your prospect is hearing about LTC for the first time or has already done their own research. From framing a holistic four-pillar planning conversation to reading whether a prospect is analytical or emotional, this session covers the foundational habits that keep advisors from skipping steps their prospects still need.
We explore:
This episode is designed to help advisors:
CHAPTER MARKERS
0:00 Welcome & Episode Overview
Β 4:06 The Four Pillars of a Holistic LTC Plan
Β 11:07 Family, Insurance, and the Elimination Period Gap
Β 14:11 Reframing the "I'll Self-Fund" Objection
Β 17:55 Why Showing Multiple Funding Solutions Matters
Β 21:05 Explaining Life Hybrid Plans on Group Webinars
Β 28:19 Reading Analytical vs. Emotional Clients
Β 32:39 Why Prospects Don't Care How Much You Know
Β 35:28 New Marketing Portal Filtering and Resources
Β 41:17 Cost-of-Care Stats and Planning Guide Resources
Β 46:27 Using the Quick Quote Calculator With Prospects
Β 48:52 Buy What You Can Keep & Wrap-Up
π Join the Weekly Buddy Study Groups
This podcast is an extension of the Buddy Study Groups, a free educational community for financial professionals.
Weekly Calls:
Individual LTCi Study Group: Tuesdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/Il19620844
Group LTCi Study Group: Thursdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/vs19612672
No membership fee. Just education, collaboration, and better planning strategies.
π About Buddy Study Podcast
The Buddy Study Podcast helps insurance professionals and financial planners master Long-Term Care Insurance through case studies, expert interviews, and carrier product updates. Our goal is to help advisors become more confident, efficient, and knowledgeable when helping clients plan for long-term care.
Asking a client about their income and health history can feel intrusive, until you realize it's the difference between a smooth long-term care approval and a painful decline. Learn how strong field underwriting protects your clients, your pipeline, and your reputation.
In this episode of the Buddy Study Podcast, a veteran LTCi field underwriting specialist joins the study group to break down how to ask the right questions before an application ever reaches underwriting. From financial discovery to medical red flags, the conversation covers a repeatable process advisors can use to reduce declines, save time, and build trust with clients and referral partners alike. The discussion also works through a live case study, showing how these principles hold up when a real client presents an unfamiliar medical condition.
We explore:
This episode is designed to help advisors:
CHAPTER MARKERS
0:00 Welcome & Session Overview
Β 1:23 Why Field Underwriting Matters: A Decline Rate Story
Β 7:34 The "Say Yes to the Dress" Approach to Budget Talk
Β 11:14 Uncovering a Client's True Financial Capacity
Β 13:57 Building the Health Interview: Meds and T-Scores
Β 16:28 MRI and Lab Work Red Flags to Watch For
Β 20:03 Joint Issues, Compliance Gaps, and Denial Triggers
Β 30:52 The Overlooked Question: International Residency Plans
Β 32:02 Case Study: Underwriting a Chiari Malformation
Β 44:18 Inside the Field Underwriting Questionnaire
Β 47:43 Family History of Longevity and Retirement Risk
Β 49:47 Closing Thoughts and Advisor Takeaways
π Join the Weekly Buddy Study Groups
This podcast is an extension of the Buddy Study Groups, a free educational community for financial professionals.
Weekly Calls:
Individual LTCi Study Group: Tuesdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/Il19620844
Group LTCi Study Group: Thursdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/vs19612672
No membership fee. Just education, collaboration, and better planning strategies.
π About Buddy Study Podcast
The Buddy Study Podcast helps insurance professionals and financial planners master Long-Term Care Insurance through case studies, expert interviews, and carrier product updates. Our goal is to help advisors become more confident, efficient, and knowledgeable when helping clients plan for long-term care.
Knowing which carrier to approach for a health-impaired client can be the difference between a placed case and a lost one. Learn how to match the right LTCi carrier to the right health profile, every time.
In long-term care insurance, underwriting is where cases are won or lost. Knowing the general guidelines is not enough. The advisors and specialists who consistently place difficult cases are the ones who have built a mental library of carrier-specific underwriting sweet spots: the conditions, medications, and health profiles where one carrier will consider what others will not.
In this episode of the Buddy Study Podcast, we dig into underwriting sweet spots for individual LTCi, covering the health conditions and medication scenarios that most commonly challenge advisors, and which carriers tend to offer the most flexibility in each category.
We explore:
This episode is designed to help advisors:
CHAPTER MARKERS
0:00 Welcome and Episode Overview
Β 1:20 What Is an Underwriting Sweet Spot
Β 2:07 Why Sweet Spots Matter: Saving Cases and Placement Ratios
Β 6:55 Finding Opportunities Others Miss: The Referral Advantage
Β 9:08 Height and Weight: Carriers With Lenient Build Charts
Β 13:36 Diabetes: Type 1, Insulin Dependency, and A1C Thresholds
Β 21:45 Recent Surgeries, PT, and Cortisone Injection Timelines
Β 24:11 Joint Replacements: How Carrier Flexibility Scales
Β 25:57 Medications and Off-Label Prescriptions: The Aetna Advantage
Β 33:47 Pacemakers, Narcotic Use, and Cardiac Conditions
Β 37:04 Mental Health, Marijuana, and Cancer History Considerations
Β 38:42 Table Rating, Guaranteed Issue, and Non-Insurance Alternatives
Β 45:29 Final Thoughts and Closing Takeaways
π Join the Weekly Buddy Study Groups
This podcast is an extension of the Buddy Study Groups, a free educational community for financial professionals.
Weekly Calls:
Individual LTCi Study Group: Tuesdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/Il19620844
Group LTCi Study Group: Thursdays at 1 PM PT
Add to Calendar π https://www.addevent.com/event/vs19612672
No membership fee. Just education, collaboration, and better planning strategies.
π About Buddy Study Podcast
The Buddy Study Podcast helps insurance professionals and financial planners master Long-Term Care Insurance through case studies, expert interviews, and carrier product updates. Our goal is to help advisors become more confident, efficient, and knowledgeable when helping clients plan for long-term care.
From the publisher's feed
Buddy Study Podcast is a weekly study group style podcast for insurance professionals and financial planners focused on Long-Term Care Insurance (LTCi) for both individual andβ¦
Each episode is designed to help advisors better understand the complexities of LTC planning, stay current on products, and improve their sales and advisory process. Whether youβre new to LTCi or a seasoned specialist, Buddy Study Podcast delivers practical insights you can apply immediately.
What youβll hear on the show:
The podcast is an extension of the popular Buddy Study Groups, a free, community-driven educational experience open to all financial professionals.
π Weekly Study Group Schedule
There is no membership fee to participate. Our goal is simple: help insurance professionals better serve their clients by mastering long-term care planning.
If you work with individuals, employers, or associations and want to stay up to date in the LTCi and group benefits space this podcast is for you.